- 1. Social Media 101 Reuben Jackson Web Widgets Ltd
twitter.com/webwgt facebook.com/webwgt
2. Overview
- What makes a website social?
- What social networks exist?
3. What makes a website social?
- Typically that users rate or comment on or share information.
All for the purposes of making good information rise to the
top.
- Typically requires a login, but some information may be made
public.
- Typically connections are made between users and are followable
links.
4. Why use social media?
- Word of mouth in the modern world
- Encourage other people to talk about us
- Research customer feedback just because we're not reading it,
doesn't mean they're not talking about us.
5. Popular Social Networks
- Facebook.com most popular, media rich, feature rich, almost
universal participation, dual opt in friendships
- Twitter.com follow anyone, be followed by anyone. Purpose to
retweet relevant timely information, to gather market intelligence,
to listen to comments about your brand
- LinkedIn for businesses and professionals. Dual opt in
connections. Recomendations. Basically this will replace CV's and
testimonials, as the data is more trustworthy.
- YouTube.com mainly videos and not often thought of as a social
network, but there is a lot of blogging and rating of content. 2
ndhighest searched website.
- Mobile Apps not to be underestimated. Location aware devices
connected to an internet, only requiring a user to rate the
restaurant/hotel in which they stay. Eg Ocarina, FourSquare
6. More Social Networks
- TradeMe.co.nz Lots of blogging going on in here.
- Google.com believe it or not, it is quite hard to leave google
these days. Many links on google direct back to google pages, e.g.
google map searches for hotels, might take 4 clicks to get to the
destination website, past google controlled forums.
- SlideShare.net sites you once thought were just for storing
slideshows, now they are a place to make ratings of others slides,
and upload all sorts of content..
- Ning not so popular in NZ, but does have strong usage in the
SEO / SM space..
- Blogs anywhere users can comment on and link to each others
content, exists a social network, there is no real rule.
7. How best to use Social Media
- Generate discussion about you
- Encourage participation (polls, wall posts)
- Spread information that you believe people would genuinely want
to share/retweet with their own friends/fans/followers (FFF)
- And do as you expect others to do
8. Measurement of Success
- That you understand market sentiment
- That your customers are happy
- That good will is being generated
- That public links are being made (in time)
- That traffic is increasing to your website (but don't expect
sales for 3+ months)
9. Common Pitfalls
- To pushy on your sales message
- Trying to convert FFF to sales
- Limiting the customer access (you can't limit what people say
on Twitter, so why limit friends on Facebook?)
- Not participating regularly
10. Vocabulary
- Friends / Fans / Followers (FFF)
- Like / Share / Retweet (RT)
11. What now?
- Pick one, dedicate 15 minutes per day
- Create a personal login profile
- Create a business fan page
- Ask your customers 1 really engaging question
- Publish a link to your facebook page on your website, in your
emails, on your business card etc.