RethinkingRealEstate:

BuildingConnectedCommunitiesTalesfromyesterdaytoinformtomorrow.

www.helloESP.com

Theanthropologicalobjectisveryimportanttothearchitectureand

buildingofcommunities.

Modernrealestatemustunderstand

howcommunitiesnaturally

emergetoinnovateandgettothe

heartofcommunitybuildingtoday.

Thebuildingblocks...

..arethesame.

Bygaininganunderstandingofhowthingscametobeandhowtheyevolve

Wecanunderstandthedynamicsthatarecrucialfortheirsurvivalandsuccess.

Weneedtorememberwhywe'rebuildingthingsnotjustcopythestatus

quobecauseit'sthere.

Whatdoesacommunitymeantoyou?

Manymoderncommunitiesaresellingfeatures.Whatreallymatterstopeople

aremoreintangibleaspects:

security freedomtobethemselvescommunityofsupport accomplishment

shelter family

SellinghomesonfeaturesmakesthehomeacommodityYoucanonlycompetewithpeoplebasedonwhohasthemostfeaturesintheirhomes

Instead,lookatthesocial,cultural,andeconomicalvaluespeopleplace

incommunitiesThesecannotbereplicatedsoeasily.

ESPhelpsdefineandunderstandthelocalculture,values,andbehaviorsof

communitiesWhatistheirrelationshipwiththeirhome?

Whatistheirlifestyle?

Whatsocialidealsdotheywant?

Whatculturalnormsdotheylivein?

Thisinformsthecreationofintegratedcommunities

Wegaininsightinto:whotheyare

theirwantsandneeds

Thenwebuildcommunitiesthatfittheirlivestodayandhelpthemgrowintoacommunitythatfitstheir

values

Weexperiencetheirhomeswiththem,lookattheirartefacts,whatmakestheirhomespecialtothem,andwegettothecoreoftheirmotivations,desires,beliefs,andvalues.

Byputtingourselvesascloseto"intheirshoes"aspossible,wegainhiddeninsightsintotheworldasthey

seeit.

Letusnotjustcreatehousingcommunities

Letusdeeplyandempatheticallydevelopcommunitieswherepeoplewilllovetospendtheir

lives

Somepeoplesayyoubuildhouses..

Wesayyoubuild...

Acheckpointfortheircollegegraduatetocomebackhometo...

...wherefamilycanbeacceptedforwhotheyare,quirksandall

...wherethekidstooktheirfirststeps

...wherefamilymemoriesandtraditionsaremade

Thebetterweunderstandtheirlives,themorewecanconnectwiththemtomaketheseexperiencesrealfornew

buyers

Let'sbuildcommunitiesdifferently.

Thewaytheyweremadetobe.

Let'sgettoknowthereallivesofthepeoplelivinghere.

Byconnection,andempathy.Helpingthembuildlivesthey'vealwaysdreamedof.

Let'sgetbacktoit'sessence.

www.helloESP.cominquire@helloesp.com

(559)549-3353