Rethinking Real Estate
29
Rethinking Real Estate: Building Connected Communities Tales from yesterday to inform tomorrow. www.helloESP.com
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Finding better ways to innovate by rethinking the essence of real estate.
Transcript of Rethinking Real Estate
RethinkingRealEstate:
BuildingConnectedCommunitiesTalesfromyesterdaytoinformtomorrow.
www.helloESP.com
Theanthropologicalobjectisveryimportanttothearchitectureand
buildingofcommunities.
Modernrealestatemustunderstand
howcommunitiesnaturally
emergetoinnovateandgettothe
heartofcommunitybuildingtoday.
Thebuildingblocks...
..arethesame.
Bygaininganunderstandingofhowthingscametobeandhowtheyevolve
Wecanunderstandthedynamicsthatarecrucialfortheirsurvivalandsuccess.
Weneedtorememberwhywe'rebuildingthingsnotjustcopythestatus
quobecauseit'sthere.
Whatdoesacommunitymeantoyou?
Manymoderncommunitiesaresellingfeatures.Whatreallymatterstopeople
aremoreintangibleaspects:
security freedomtobethemselvescommunityofsupport accomplishment
shelter family
SellinghomesonfeaturesmakesthehomeacommodityYoucanonlycompetewithpeoplebasedonwhohasthemostfeaturesintheirhomes
Instead,lookatthesocial,cultural,andeconomicalvaluespeopleplace
incommunitiesThesecannotbereplicatedsoeasily.
ESPhelpsdefineandunderstandthelocalculture,values,andbehaviorsof
communitiesWhatistheirrelationshipwiththeirhome?
Whatistheirlifestyle?
Whatsocialidealsdotheywant?
Whatculturalnormsdotheylivein?
Thisinformsthecreationofintegratedcommunities
Wegaininsightinto:whotheyare
theirwantsandneeds
Thenwebuildcommunitiesthatfittheirlivestodayandhelpthemgrowintoacommunitythatfitstheir
values
Weexperiencetheirhomeswiththem,lookattheirartefacts,whatmakestheirhomespecialtothem,andwegettothecoreoftheirmotivations,desires,beliefs,andvalues.
Byputtingourselvesascloseto"intheirshoes"aspossible,wegainhiddeninsightsintotheworldasthey
seeit.
Letusnotjustcreatehousingcommunities
Letusdeeplyandempatheticallydevelopcommunitieswherepeoplewilllovetospendtheir
lives
Somepeoplesayyoubuildhouses..
Wesayyoubuild...
Acheckpointfortheircollegegraduatetocomebackhometo...
...wherefamilycanbeacceptedforwhotheyare,quirksandall
...wherethekidstooktheirfirststeps
...wherefamilymemoriesandtraditionsaremade
Thebetterweunderstandtheirlives,themorewecanconnectwiththemtomaketheseexperiencesrealfornew
buyers
Let'sbuildcommunitiesdifferently.
Thewaytheyweremadetobe.
Let'sgettoknowthereallivesofthepeoplelivinghere.
Byconnection,andempathy.Helpingthembuildlivesthey'vealwaysdreamedof.
Let'sgetbacktoit'sessence.
