#rethinkbrief
#1 Rethinking the Design Brief: Creative Solutions for the Dynamic
Environment
Moderator: Susan Wagner, Microsoft
Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto
Nigel Oseland, Workplace Unlimited
Session programme
• Introductions (5 mins)
• Pecha kucha x 3 (20 mins)
• Q&A – points of clarification (10 mins)
• Workshop task (20 mins)
• Workshop presentations (20 mins)
• Final remarks (15 mins)2#rethinkbrief
#rethinkbrief
3#rethinkbrief
Designing for happiness
Brian Szpakowski b.szpakowski@broadwaymalyan.com
@Brian_Szp
24#rethinkbrief
Designing for personal development and growth
Neil Usher neil.usher@riotinto.com
@theatreacle
25#rethinkbrief
Designing for psychological
& personal factors (fact or fairy tale)
Nigel Oselandoseland@workplaceunlimited.com
@oseland
Psychological & Personal Factors 26
Workplace evolution
Three Little Pigs
Psychological & Personal Factors 27
Psychological theories
Alice in Wonderland
Psychological & Personal Factors 28
Personality theory
Snow White and the Seven Dwarves
29
Locus of control
Psychological & Personal Factors
Rapunzel
Psychological & Personal Factors 30
Arousal theory
Sleeping Beauty
Psychological & Personal Factors 31
Arousal, personality and task
Jack and JillJack and Jill
32
Hierarchy of needs
Psychological & Personal Factors
Princess and the Pea
33
Two factor theory
Psychological & Personal Factors
Princess and the PeaAlice in Wonderland
Psychological & Personal Factors 34
State of flow
Rumpelstiltskin
Psychological & Personal Factors 35
Behavioural settings
Cinderella
Psychological & Personal Factors 36
Proxemic framework
Goldilocks and the Three Bears
Psychological & Personal Factors 37
Dialectic and dynamic privacy
The Emperor's New Clothes
Psychological & Personal Factors 38
Territoriality and personalisation
The Emperor's New ClothesLittle Red Riding Hood
Psychological & Personal Factors 39
Cognitive maps
Hansel and Gretel
Psychological & Personal Factors 40
Evolutionary psychology
The Ugly Duckling
Psychological & Personal Factors 41
Biophelia
Mary Mary Quite Contrary
Psychological & Personal Factors 42
Social animals
Tales of Arabian Nights
Psychological & Personal Factors 43
Dunbar’s number
Alice in Wonderland
Psychological & Personal Factors 44
Choice
Alice in WonderlandLittle Mermaid
Psychological & Personal Factors 45
Nature
Alice in WonderlandBabes in the Wood
Workshop task (20 mins)
• Discuss the briefing points raised in the pecha kucha presentations
• Prepare a 3 minute presentation of your response to the PKs
• Use the workshop materials to illustrate your response to the presentations
• Focus your response on either the building, internal space, furniture, people or role etc
46#rethinkbrief
#rethinkbrief
#1 Rethinking the Design Brief: Creative Solutions for the Dynamic
Environment
Moderator: Susan Wagner, Microsoft
Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto
Nigel Oseland, Workplace Unlimited