Jakarta, March 1st 2013

Prepared for ID Retail Team

PersonalBranding

© Melisa Kurniawati – March 2013

Brand : name, term, design, symbol, or any other feature that identifiesone seller's good or service as distinct from those of other sellers (Wikipedia)

Brand : created in heart and mind (Interbrand)

WHAT IS A BRAND??

Brand concept can be applied in everything!

Let’s see the examples…

© Melisa Kurniawati – March 2013

SMARTPHONES CARS

FOOTBAL CLUB CONSUMER GOODS

© Melisa Kurniawati – March 2013

PEOPLE / CELEBRITY / PUBLIC FIGURE

FASHION

When you hear / see the brand’s name and logo, what is the first thing that comes up in your mind? How do you feel about it?

That is what the brand means!

© Melisa Kurniawati – March 2013

ACTIVITY TIME!Rank these pictures from 1 – 7 based on your personal opinion of the brand!

No:No:

No:No:

No: No:

No:

7 : Most powerful brand (more prestige, more exclusive)

1 : Least powerful brand (least prestige, least exclusive)

© Melisa Kurniawati – March 2013

PERSONAL BRANDING?

Everyone has their own personal branding

Personal branding = ?

© Melisa Kurniawati – March 2013

WHAT IS PERSONAL BRANDING?

* The way you market yourself to the world

* The way you want others to see you

* The way you differentiate yourself from others

How you dress, what you eat, and how you talk, your skills, all contribute to your brand

© Melisa Kurniawati – March 2013

FACTS:

1. There are 7 billion people on this earth

2. Every year, people graduated from university is increasing

3. Every minute, new product is being designed and developed

4. Globalization

The world is becoming more and more competitive…

© Melisa Kurniawati – March 2013

WHY DO I NEED

PERSONAL BRANDING?

To differentiate yourself from others

To be recognized in your own uniqueness

To market yourself to the world to sell your ideas, product / services you provide

To attract certain parties e.g. potential employer, potential partner

© Melisa Kurniawati – March 2013

PERSONAL BRANDING :

DIFFERENTIATION

© Melisa Kurniawati – March 2013

YouTube video : Personal

Branding

Differentiation

PERSONAL BRANDING :

DIFFERENTIATION• Key of good personal branding is differentiation

• To find your uniqueness, you have to know yourself first (your strength, your personality, your passion)

• A list of “SAME” and “DIFFERENT” - what makes you different than the others?

PERSONAL BRANDING IS ABOUT YOU

© Melisa Kurniawati – March 2013

ACTIVITY TIME!

Write down 5 words that describes who you are

I see myself as someone with following personalities :

*

*

*

*

*© Melisa Kurniawati – March 2013

ACTIVITY TIME!

Write down 5 words that describes your friend

I see _________ as someone with following personalities :

*

*

*

*

*© Melisa Kurniawati – March 2013

1. KNOW YOURSELF – SELF DISCOVERY

• How far do you know yourself?

• What is your personality and strength?

• What is your passion?

• What is your dream?

HOW TO BUILD YOUR PERSONAL BRANDING?

© Melisa Kurniawati – March 2013

HOW TO BUILD YOUR PERSONAL BRANDING? Cont’d

DOMINANCE INFLUENCE

COMPLIANCE STEADINESS

Task Oriented

People Oriented

Process Oriented

Result Oriented

Self Starter, Challenge Oriented, Innovative, Forward Looking

Optimism, Creative Problem Solving, Expressive, Demonstrative

Conscientious, High Standards, Diplomatic, Task Oriented

Great listener, Patient and Empathetic, Calming, Stabilizing

© Melisa Kurniawati – March 2013

KNOW YOURSELF – THRU OTHERS

Ask your friends / family : “What three words would you use to describe me?”

THE RESULT :

YOU KNOW YOUR DIFFERENTIATION:

• Special skill : e.g. foreign languages, certain computer software knowledge, etc

• Fast learner, adaptable person

• Life experience

HOW TO BUILD YOUR PERSONAL BRANDING? Cont’d

© Melisa Kurniawati – March 2013

* Highlight your differentiation that makes peple jazz up about you

* Don’t forget to develop certain areas such as : communication style, wardrobe, networking, skills, online profiles

HOW TO BUILD YOUR PERSONAL BRANDING? Cont’d

2. DEVELOPING YOUR BRAND

Dont think of yourself as a job title, but think of it as a brand

© Melisa Kurniawati – March 2013

THE FINAL CHAPTER…

KNOWING WHO YOU

ARE

KNOWING YOUR DREAM AND PASSION

BUILD YOUR PERSONAL BRANDING

BE COMPETENT, BE DIFFERENT, BE THE BEST VERSION OF

YOU

DREAMS COME TRUE

© Melisa Kurniawati – March 2013

EXAMPLE OF PERSONAL BRANDING IN REAL LIFE

© Melisa Kurniawati – March 2013

YouTube video : Dating Tips 1

Kenalan Dengan

Ortu Pcae4

PERSONAL BRANDING IS YOUR CHOICE!

© Melisa Kurniawati – March 2013

TELL US WHAT YOU THINK1. What do you think of this training material? Useful / I’m not sure / Not Useful (Circle your choice)

4. Need more training like this? No / Yes

5. If you say yes on above, please let us know what you need :• 1st Priority for me is : • 2nd Priority for me is :• 3rd Priority for me is :

2. Any feedback on the material?

3. Any feedback on the presenter?

© Melisa Kurniawati – March 2013

Thank You !

© Melisa Kurniawati – March 2013

WAIT… THERE’S MORE !

As follow up from today’s session, please prepare :

• Strength statement

• Dream and action plan

© Melisa Kurniawati – March 2013

STRENGTH STATEMENTSaya merasa senang dan kuat saat …

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.

© Melisa Kurniawati – March 2013

DREAMS AND ACTION PLAN

DIMENSI S M A A R T

SPESIFIC

MEASURABLE

ACTION PLAN

AFFILIATION

REALISTIC

TIME FRAMED

KARIR / BISNIS / STUDI

HUBUNGAN

KEUANGAN

PENGEMBANGAN DIRI

KELUARGA

HOBI / REKREASI

© Melisa Kurniawati – March 2013