Final Major Project

Research

Last week

What were we doing last week?

Today

You will learn about research techniques.

By the end of today, you

MUST understand why we conduct research

for a video production

SHOULD understand what the different

research methods are

COULD evaluated the usefulness of

different research techniques.

FMP

Why do we research?

FMP

Why do we research?

To gather information that

• Grow & enrich our creative ideas

• Identify who our audience is & what they want

• Understand what our competitors are doing

• Helps us to plan our production

Production research

Planning, logistics, budgeting, funding, hiring

etc….

Audience research

Who are they, what do they want to watch,

when will they watch it, etc…?

Creative research

To grow & enrich our ideas, to make them

factually correct, to make them more original

Market Research

To find out our competitors output, their

upcoming productions etc….

What are the different

research methods?

• Primary

• Secondary

Primary Research

What do we mean by primary research?

Primary Research

Information that doesn’t already exist

somewhere else

ie/ we find it out ourselves

Primary Research

What are the strengths of primary research?

Primary Research

What are the weaknesses of primary

research?

Primary Research

What different techniques can we use when

conducting primary research?

Secondary Research

What do we mean by secondary research?

Secondary Research

What are the strengths of secondary

research?

Secondary Research

What are the weaknesses of secondary

research?

Secondary Research

What different techniques can we use when

conducting secondary research?

What types of information

might we need when coming up with

an idea for a screenplay?

What types of information

Working in three’s

Fill in the worksheet

In 15 minutes we will feedback answers to the class. Make sure it is all filled in.

Task 2

Working alone

Write a report or record a podcast

Explaining research methods and

techniques. You should explain all of the

areas on the worksheet you filled in.

Task 3

Swap your work with a friend and ask them

to check it. Does it cover all of the content

you need it to cover?