Post on 22-Jun-2020
RelevanceDemandLongevityProsperity
= Staying relevant in an ever changing, competitive marketplace.
Extinction is the rule, not the exception.
DODO BIRD QUAGGA PLESIOSAURUS
WOOLLY MAMMOTH FLORES MAN TYRANNOSAURUS REX
Presenting… DAMIAN MASON as BILL CLINTON
You are a BRAND, You are a PRODUCT
© ®TMCOPYRIGHT @#
3 Ways to
#1 : CHANGE YOUR PRODUCT
MICHAEL STRAHAN
3 Ways to
#2 : CHANGE YOUR CUSTOMERS
Play-Doh
Marlboro
3 Ways to
#3 : CHANGE YOUR IMAGE
Success & Longevity
Do You Need to Change Your Product? • Biofuel
• Livestock Feed
Create New Customers
• Pet Food Growth
• Selling Social Consciousness
Image Challenges for Animal Ag
How I’d Approach Image
4th Way to
#4 : CHANGE YOUR INDUSTRY
Food Waste
Commodity vs. Creativity
“Commodity mentality is the enemy of ReInvention”
TAP YOUR INNER ENTREPRENEUR
• The Future vs The Competition
• Innovating vs. Following
Make Yourself Uncomfortable
OFFENSE vs. DEFENSE
Eliminate Decisions by Committee
Mission Statement vs. Value Proposition
WHAT
TAKES
Q & A
Typecast / Pigeon Holed
FOR PROSPERITY & LONGEVITY
FACEBOOK:
TWITTER:
YOUTUBE:
LINKED IN:
E-MAIL:
WEB:
/Damian Mason Professional Speaker @DamianPMason /DMasonComedy /DamianMason
damian@damianmason.com www.DamianMason.com