RelevanceDemandLongevityProsperity

= Staying relevant in an ever changing, competitive marketplace.

Extinction is the rule, not the exception.

DODO BIRD QUAGGA PLESIOSAURUS

WOOLLY MAMMOTH FLORES MAN TYRANNOSAURUS REX

Presenting… DAMIAN MASON as BILL CLINTON

You are a BRAND, You are a PRODUCT

© ®TMCOPYRIGHT @#

3 Ways to

#1 : CHANGE YOUR PRODUCT

MICHAEL STRAHAN

3 Ways to

#2 : CHANGE YOUR CUSTOMERS

Play-Doh

Marlboro

3 Ways to

#3 : CHANGE YOUR IMAGE

Success & Longevity

Do You Need to Change Your Product? • Biofuel

• Livestock Feed

Create New Customers

• Pet Food Growth

• Selling Social Consciousness

Image Challenges for Animal Ag

How I’d Approach Image

4th Way to

#4 : CHANGE YOUR INDUSTRY

Food Waste

Commodity vs. Creativity

“Commodity mentality is the enemy of ReInvention”

TAP YOUR INNER ENTREPRENEUR

• The Future vs The Competition

• Innovating vs. Following

Make Yourself Uncomfortable

OFFENSE vs. DEFENSE

Eliminate Decisions by Committee

Mission Statement vs. Value Proposition

WHAT

TAKES

Q & A

Typecast / Pigeon Holed

FOR PROSPERITY & LONGEVITY

FACEBOOK:

TWITTER:

YOUTUBE:

LINKED IN:

E-MAIL:

WEB:

/Damian Mason Professional Speaker @DamianPMason /DMasonComedy /DamianMason

damian@damianmason.com www.DamianMason.com