Supply Chain Management

Elle HowDJ RodenbushMary Rose PinoAbe HoChris Mowbray

Table of Contents:

Background Information:

Channel Structure:

Channel Strategy and Practices:

Supply Chain structure employed identity and explain applications of and problems

with this supply chain

Recommendation:

Channel Strategy and Practices:

• Many uncontrollable Factors:• Players and Teams generate demand based on

performance• Players get hurt, Players trade teams, Teams do poorly• Team changes colors, design

•Forecast Demand? •Postponement Production? “HOT” Items

• 1-2 weeks lead time• New Player Jerseys, Championship T-Shirts, New Color

Jerseys, New Designs

“STABLE” Items • 3-12 weeks lead time• Hats, Regular Jerseys, Regular T-Shirts, Sweatshirts etc

Channel Strategy and Practices:

Reebok carefully structured its supply chain to handle the different types of items based on customer demand patterns, items such as hats, jerseys, shirts etc

Offshore Manufacturing of blank Jerseys

Central Americao Low costs, Treaties, Human rights regulation,

Distance

Reebok Finishing Facility for screen printing and embroidering

The cost of lost sales is greater than the cost to ship, unpack, and reship a jersey from a local finishing center

Supply > Demand

Problem Now:Should Reebok:

Sell to discounters?Keep blank jerseys for Next year?