Post on 19-Jan-2015
description
Life is Short, Talk is CheapLife is Short, Talk is Cheap
Results MatterResults Matter
Our BackgroundOur Background
Red Shoes Consulting is comprised of partners and highly experienced consultants who bring diverse global perspectives and experience to our clients in the US, UK, India and Russian Federation.
Red Shoes Consulting is focused as a boutique advisory services firm on:• Business Development & Interim Management• Social Media Marketing & Measurement• Digital Media Strategy, Production & Distribution• Strategy, Transformation & Market Research
We differentiate ourselves with our people, simple approach and straightforward philosophy. We were founded in 2001 as HarrisonGray and through mergers / divestures rebranded as Red Shoes Consulting in 2009.
We develop clear and direct strategies for our clients that can be realistically and rapidly implemented together. Strategy's important, but it's not of much use until it's translated into attainable goals and real action.
ApproachApproach
Ideas > Action > Results
Our engagement model is predicated upon adding meaningful value and quantifiable results. Our people have an unwavering commitment to the creative process, innovation and excellence in everything we undertake.
How We Are Different
Rapid, Entrepreneurial, Creative and Nimble Approach Experience…people with real world and client-side experience do the
work, not recent college grads Fixed-fee for fixed scope and risk-sharing fee models - no clock
watching We share your sense of urgency and consider ourselves part of your
team We are not ‘yes-people’…while we will support you, we will challenge
what we think is not working The solutions and strategies are owned by you and we ensure that
knowledge transfer is complete
Past & Current ClientsPast & Current Clients
What Our Clients SayWhat Our Clients Say
“RSC’s approach and reach goes well-beyond traditional consulting firms. They delivered a complete turnkey online and mobile marketing strategy backed up with rigorous analytics, unparalleled consumer insights, creative ideas and new distribution channels.”- R.Wells, ooVoo.com
"This guy makes things happen. You need a big room to contain all the great ideas that he can come up with...and he follows up like none other. Marcus is one of the most creative leaders in business. Out of the box doesn't quite sum up Marcus. If he doesn't think of it, who will?” - Dan Shmalo, Managing Partner 360 Venture Law
"Spanning cultures and continents yet bridging the positives of every individual with inspiration and support. Marcus is a mentor, a facilitator, a catalyst, a friend at all times, a maven and the hub of large networks of people and thinking. He is a believer, unrelenting in his passion to produce nonzero value for each and everyone he meets. It's just a matter of time before he impacts you directly or indirectly but positive and lasting it will be. What can you say to someone who brings the rain and the sun when you need it? Honored and yes...privileged..."- Paul Chong, Director, Red Point International
"Marcus is one of the brightest 'thought leaders' in the new media game I've come across in a long time. His knowledge, passion and 'can do' attitude has seen him achieve a lot of success in his career. I enjoyed working with Marcus and hope our paths will cross again soon."- Dharpan Randhawa, Managing Director / Group Publisher , 100 Thousand Club
EngagementApproach
Media Asset & Portfolio Risk ManagementMedia Asset & Portfolio Risk Management
Client Challenge
RSCSolution
1. Establish a portfolio of options and identify purpose of each investment
2. Determine which opportunities will best help in renewing core
3. Understand and define how to invest and nurture ongoing growth & innovation
1. Company faces uncertainty about future2. Industry dynamics are rapidly changing and
competition is coming from new areas3. Many new technologies provide for array of
options to grow business
Sample initiative investment portfolio for a market leader:
Co
mp
etit
ive
Imp
act
Advantage
Parity
Investment CategoriesSIBs ROIs OCIs
Disadvantage
Stay in business (SIB) – Infrastructure
Return on investment (ROI) – Faster, better, cheaper
Option creating investment (OCI) – Creating future marketplace and competitive advantage
(Size of circle represents size of investment)
We evaluate and prioritise existing business opportunitiesWe evaluate and prioritise existing business opportunities
Case Study: International PaperCase Study: International Paper
Business Problem:
Managing poor investment performance Recent acquisition raised heightened awareness to increasing administration costs Management and merging of complex population and plans. Concerned about capturing and measuring accurate administrative requirements for their complex population,
technology requirements, and sheer number of plans Pushing & managing current vendor to provide market updates in compliance, technology, and processing
Solution Review current state of administrative practices Provide comparison against industry standard
for administration and investment structures Developed and managed Request For
Proposal process Provided and presented vendor evaluations
Results Uncovered non standard market practices and out dated
technology approaches in current administration Provided best practice solutions and set market
technology expectations Analysis provided a stack ranking of outsource providers
and investment groups along with strengths and weaknesses
Negotiated rate structures and the inclusion of standard and plan specific practices
Implemented solution decreased administration costs by 4 million
EngagementApproach
Client Challenge
RSCSolution
1. Collaborate with client to create new viral social media campaigns, contests and social media / organic search presence
2. Developed plan and platform to launch series of new apps, sales initiatives and social media strategy
1. Company growth slowing and profits declining2. High growth and emerging product areas
dominated by focused competitors3. Difficulty in incorporating new technologies into
core business processes
MarketAssessment
Check Aspirations
Where should you be?
Establish current positioning and target competitive market, setobjectives, and assess executivealignment and willingness
Investment
Pro
jec
t D
ura
tio
n
Develop Options and Select Concept
Size : Scope
Conduct ideation sessions, customer research, market and competitive analysis
AlignAre you prepared to get
there?
Set ContextWhere are you today?
Social MediaDynamics
Demand Drivers
Market Shaping Paradigms
Analyze current state and market Differentiators and potential barriers to market leadership
Develop & Launch New
Initiatives
Social Media & SEODiagnostics
Client Case Study: Social Media Ideation & SolutionsClient Case Study: Social Media Ideation & Solutions
EngagementApproach
Increase revenues and drive product innovation by seeking to identify and leverage brand assets across new platforms like social media and mobile platforms
Client Challenge
RSCSolution
1. View brand as a platform for innovation2. Seek to increase brand awareness and
create consistent message / perception across media
3. Seek new to the world extensions of company’s brand
1. Company is attempting to seek new revenue streams to grow and/or replace current business
2. Increase return on assets while be a good steward of your brand
Source: “Brand Asset Management”, Scott Davis
Bra
nd
Va
lue
Expected Differentiating BreakthroughBenefit Type
Brand
exte
nsion
type
Costreductions
Costreductions
RepositioningsRepositionings
Improvements/ Line extensionsImprovements/ Line extensions
New to the company
New to the company
New to the world
New to the world
Degree of riskand return
1. Screen new ideas for consistency with existing brand strategy
2. Assess type of benefit that will accrue to the company
3. Link benefit to new revenue streams
4. Classify degree of risk inherent in new revenue stream
5. Quantify expected return
6. Assess impact on firm’s brand value
Client Case Study: Using Brand Extension to Drive New RevenuesClient Case Study: Using Brand Extension to Drive New Revenues
He has managed engagements as a partner and independent consultant for Andersen, Diamond Management & Technology Consultants, Parson / Proudfoot, 7days, Goldman Sachs and HarrisonGray.
Marcus’ focus in recent years has been in digital and social media, joint ventures, opening international markets, and driving digital distribution / cross-platform revenue growth for leading media and entertainment companies. Marcus has considerable experience advising clients and leading cross-functional teams in the US, UK, Germany, France, Russia / CIS, India and Australia.
Recent Engagements: •Contracted to develop, launch and lead New Media, Digital Distribution and JVs for Bollywood’s Eros International based in London•Russian Federation / VTB Bank New Media Advisor•Developed and implemented online strategy and outsourcing for largest Medical Weight Loss network•UK Government (Department of Works & Pensions): Organizational Assessment & Design
Marcus Stuart Vannini
Marcus is an international leader in management consulting with over 16 years of demonstrated experience in driving engagements within the financial services, media & entertainment, telecommunications, energy and government sectors.
Managing PartnerManaging Partner
Erin TaylorRed Shoe Consulting
erin@redshoeconsulting.com603.835.6706