Recruiting Tips, Tools & Incentives

Check your audio connection to be sure your speakers are on and the volume is up. This webinar will be recorded and archived at www.schoolnutrition.org/webinars.

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Sara Sanders SNA State Affiliate Relations Manager

Today’s Moderators

Rachel Lightcap SNA Membership Manager

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• Type your questions into the “Questions” box at any time during the webinar.

• Questions will be addressed during the webinar and at the end as time allows.

Questions & Answers

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Today’s Topics

• Recruiting Best Practices • Member Benefits • Your Elevator Speech • Let’s Hear From the Experts! • Star Club • Annual Membership Campaign

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Recruiting Best Practices • Potential members won’t join if they

don’t know about SNA

• Member testimony is the most powerful recruiting tool

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Recruiting Best Practices

• Satisfied members are your best recruiters

• Recruiting must be ongoing

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Member Benefits • School Nutrition

Magazine • Advocacy Efforts • E-Newsletters • Free Resources

• Awards & Scholarships • Special Events • Professional

Development • Meetings &

Conferences

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School Nutrition Magazine

• SNA’s award-winning flagship publication

• Only magazine targeted specifically to the unique operational needs of school nutrition professionals

• Published 11 times per year

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Advocacy Efforts • Giving you a voice in

Congress • Participating in powerful

partnerships • Increasing public awareness

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E-Newsletters

• CN Direct • SNA SmartBrief • Tuesday Morning

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Free Resources Lots of resources on SNA’s website just for members:

• PR resources and talking points • Tools to promote your program

to school administrators • Procurement toolkit • Summer feeding toolkit • Breakfast in the classroom tools

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STEPS Challenge

www.schoolnutrition.org/steps

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Awards & Scholarships

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SNA Special Events • National School Breakfast Week • School Lunch Hero Day • National School Lunch Week

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Professional Development

www.schoolnutrition.org/professionalstandards

PHOTO CREDITS: SLC CVB-D.PULSIPHER EX

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SEE YOU IN SALT LAKE FOR ANC 2015! SALT LAKE CITY, UT - JULY 12-15

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Your Elevator Speech 1. You have such an important job serving school meals to our nation’s children. By belonging to SNA, you are part of something bigger than just your school or district. You are joining the 55,000 committed members from across the county who are feeding the future. You represent all of the hungry children who eat at school and your voice matters.

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Your Elevator Speech

2. Also, by being a member of SNA, you get a support network of friends who understand the everyday challenges of the cafeteria and access to resources that help make your job easier. This includes a monthly magazine, free webinars and e-newsletters. All of this for less than 14 cents per day!

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Your Elevator Speech

3. [CUSTOMIZE] I love being a SNA member because. . .OR I have benefitted from SNA membership because. . . OR My favorite thing about being a SNA member is. . .

[Make your story personal! Speak about what YOU have gotten out of your SNA

membership!]

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Elevator Speech Tips

• Put it in YOUR words • Have membership materials handy • Incentives are important (if relevant)

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Practice Making the ASK

• A Always be ready • S Show your enthusiasm • K Know your audience

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Let’s Hear From the Experts!

Jill Irons Office Coordinator

Coeur d’Alene Public Schools

Marty Flynn Executive Director

Kentucky SNA

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What top 3 benefits do you discuss when recruiting new members to SNA?

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What is the most common reason you hear from individuals that do not

want to join? How do you overcome or respond to

this?

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Does your state have any membership drives or

recruitment incentives? How could these be

modified to a more local level?

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Any other tips or advice for recruiters?

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SNA Star Club Dedicated Members – Building the Future of SNA!

• Recruit new members to SNA • Earn points for new members + every

year they renew

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Star Club Categories

www.schoolnutrition.org/starclub

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Star Club Awards

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Annual Membership Campaign 2014-15

• Recruit 5 or more new SNA members between June 1, 2014 and May 31, 2015.

• Win an all-expenses paid spa day for two or 1 of 7 registrations to ANC 2016 in San Antonio, TX.

www.schoolnutrition.org/recruit

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Be the Referrer!

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• SDM = School District (or State Agency) Owned Membership

• Membership that is owned or managed by the school district (or state agency)

• Same dues and benefits as individual membership

• Memberships can be transferred

• ‘5 and 1 Free’ incentive for new SDMs

www.schoolnutrition.org/sdm

Membership Option: SDM

QUESTIONS?

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Type your questions into the “Questions” box and click send.

Questions & Answers

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Contact Us!

For membership questions, contact: membership@schoolnutrition.org

THANK YOU!