Unit RECP17: Principles of Social Media Within a Business

“Aims, Tools and Plans”

Objectives

Describe a business and its type, vision, aims, objectives and goals

Identify the brand and values of a business and how these are portrayed to the audience of a business

Describe the marketing tools available to a business

Explain the consequences of using Social Media on the budget of different sizes and types of business

Explain the benefits and consequences of encouraging amplification

Explain the benefits and consequences of encouraging engagement

Explain the factors to consider when identifying a Social Media plan for a business

Explain how Social Media could fit into the marketing plan of a business

GUESS THAT TWEET

You will be given a number of Tweets

You must guess the company that Tweeted them

Think about-

Tone, Words, Voice

www.socrative.com

What is a brand?

Brand and Values

Research your company given to you by using the following questions as guidance

What is the business type?

What is it’s vision and aims?

What are the brand and values?

How are these portrayed to the audience?

What is a Marketing Tool?

The techniques and materials used by those who are involved in the promotion of good and services. Most business that need to sell their goods or servicesto the public will make extensive use of various marketing tools, such as market research and advertising to help further their success.

http://www.youtube.com/watch?v=XpaOjMXyJGk

http://www.youtube.com/watch?v=HUzPwIP9BqE

Vine

Task

In pairs discuss how you can save your business time and money by using Social Media and then produce a collection of

Vines explaining your answers

Amplification

• What is Amplification? Tweet a definition

• What do you think the benefits and consequences of Amplification are? Tweet a response

How do you think companies are engaging their customers on Social Media?

Engaging

Complaints

In pairs draft responses to the following Tweets

Remember-

Professionalism

Engagement

140 Characters

Company’s voice

Complaints

I have been waiting for 2 weeks for my delivery, where is my order this is beyond a joke!?

Your colleague ‘Dave’ was very rude to me on the phone. I wish to make a formal complaint!

My system has been down for 3 hours. How am I suppose to work with no system? This is ridiculous!

Social Media Plan

You have 5 minutes to think about what features a business’ Social Media Plan would include.

Social Media Plan

Taking everything mentioned this morning into account, create a social media plan for your business.

Think about-

Your audience

Competition

Tone

Engagement

Objectives

Describe a business and its type, vision, aims, objectives and goals

Identify the brand and values of a business and how these are portrayed to the audience of a business

Describe the marketing tools available to a business

Explain the consequences of using Social Media on the budget of different sizes and types of business

Explain the benefits and consequences of encouraging amplification

Explain the benefits and consequences of encouraging engagement

Explain the factors to consider when identifying a Social Media plan for a business

Explain how Social Media could fit into the marketing plan of a business

Finally

Tweet a response to the final question

How do you feel social media can fit into a business?