CASE STUDY

By Xebec Communications Pvt. Ltd.

Client : VBHC

•Product- Real Estate

•Serene Town, project of VBHC in Whitefield, Bangalore

Challenge:

•Increasing number of projects in Whitefield ranging from Rs. 30 Lac to 1.5crore

•VBHC known for value homes under 30lakhs and not for lifestyleapartments

•Market not conducive for new launches. Some projects launches had failedmiserably. Adjoining property belonging to Mantri was also not selling.

THE TASK WAS TO LAUNCH THE PROJECT SUCCESSFULLY AMIDST THESE CHALLENGES

So how did we go about it?

We decided to do a survey of the location and set out tocollect the details of the existing competitor projects(pricing, approach, facilities, etc. )

RESULT: We identified one strong differentiator.

The location was away from the markets andcommercial establishments!

We made this aspect as a plus for the project

GOOD OLD

DAYS

ARE HERE

AGAIN!

OUR IDEA

A promise to take the individual back to the good old times where

life was uncomplicated, uncluttered and full of life

•Unwind after a stressful day in a beautiful home offered byVBHC•Relive the good old days by staying in a peaceful environmentas in the past•Bask in the small pleasures of life as in the good old days inthe past

A communication that is catchy, novel and nostalgic!

Why Good Old Days are here

again?

COMMUNICATION AND INITIATIVES BY XEBEC FOR SERENE TOWN

We did a Pre Pre Launch offer for the First 30 individuals.

And then a Pre Launch offer .

Pre- launch was done through the digital media – E-mailers, Social media, SEM

Taking the retro theme to the digital platform

An AV to relive the good ol’ days in the website

Engaging the customers on facebook – retro style

…and the Google Plus Page

You tube channel with Serene Town videos

Taking the retro romance further…Photography for all the marketing communication

“Tuning in to the bygone era”

“Bringing on the good ol’ charm”

Site Branding for greater visibility

Brochure

E-mailer campaign

Invites

We also developed the project elevation

More than 50% of the project sold out within 1 month!

OUTCOME

THANK YOU