Tobias Peggs

GM | OneRiot

Twitter: @tobiaspeggs

OneRiotRealtime Web Search and

Ads for the Realtime web

Who searched the web today?

Who searched to find out what’s going on right now?

User Search Behaviors

The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2

User Search Behaviors

The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2

Realtime search engine

Finds news, videos and images that people are buzzing about right now

50,000,000

PulseRank = PageRank for the realtime web

Realtime index, ranking

Distribution

97% of OneRiot searches are performed on partner sites, enabled by our API

Partner Network

Serving over 50 million searches per month across the OneRiot Partner Network. 100% quarterly growth.

100+ partners

1 minute ago

Taptu Mobile Search

Scour social search

Guardian content discovery

Search Growth

Monetizing the realtime web

RiotWise = Ad market place for realtime web

Good ads match user intent

User intent on realtime web is to find out what’s going on

Good realtime web ads helps user find out what’s going on

“SeaWorld” query volume over time

Biggest query volume for people wanting to know “what’s going on?”

Realtime web is bursty

“SeaWorld” query volume over time

You want ads to show up here

Realtime web is bursty

“SeaWorld” query volume over time

Not here

Realtime web is bursty

Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.

Ads for the realtime web

Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.

OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content.

Ads are displayed relating to search terms or today’s trending topics.

Ads for the realtime web

Ads for the realtime web

Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.

OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content.

Ads are displayed relating to search terms or today’s trending topics.

Users are trying to find out what’s going on right now. Ads are highly relevant in that context.

Advertiser pays on a CPC basis. OneRiot shares revenue with ad distribution partner.

Serving over 50 million searches per month across the OneRiot Partner Network. 100% quarterly growth.

Partner Network

UberTwitter BBerry client

TwitIQ Twitter web client

Ad Growth

PulseRank

PulseRank

RiotWise

PulseRank

RiotWise

API

Tobias Peggs

GM | OneRiot

Twitter: @tobiaspeggs

OneRiotRealtime web search and

Ads for the realtime web