Post on 01-Jul-2015
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FinCon12
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FUNDAMENTALS OF SEARCH ENGINE
OPTIMIZATION
REALLY, REALLY
BASIC SEO
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ABOUT US
REALLY, REALLY BASIC SEO – FINCON12
Wise Bread Wise Bread Money Smart Life
GREG GO Will chen Ben edwards Ryan Guina
Cash Money Life
= AGENDA
REALLY, REALLY BASIC SEO – FINCON12
Big Picture Tactics Hands On
The mission of search engines is to help HUMAN readers find content.
On- and off-site tactics that actually make a difference.
Questions?
= THE BIG PICTURE
REALLY, REALLY BASIC SEO – FINCON12
SignalsBigger is better.
For HumansIt’s the people that matter.
Algorithm TweaksAlways improving.
Search ResultsHow results are organized.
How
Search
Engines
Work
= SEARCH ENGINE SHAREPeriod: February - April 2012Source: statowl.com
81%
16%
3%
Google Yahoo/Bing Other
REALLY, REALLY BASIC SEO – FINCON12
81%
16%
3%
Yahoo / Bing
Other(AOL, Ask, Baidu, etc)
= SEARCH RESULTS RANKS
REALLY, REALLY BASIC SEO – FINCON12
= WHO LINKS TO YOU
REALLY, REALLY BASIC SEO – FINCON12
Bigger = Trusted = Better
= GOOGLE’S TESTING CYCLE
REALLY, REALLY BASIC SEO – FINCON12
= SIGNALS FROM HUMANS
REALLY, REALLY BASIC SEO – FINCON12
= GOOGLE ALGORITHM
REALLY, REALLY BASIC SEO – FINCON12
Source: seomoz.org
Algorithm constantly tweaked
= THE TACTICS
REALLY, REALLY BASIC SEO – FINCON12
Off your siteGet links from trusted (bigger) sites.
On your siteHelp search engines understand.
What
You
Should
Do
= THE TACTICS: ON SITE
REALLY, REALLY BASIC SEO – FINCON12
Meta tagsTitle and meta description.
Article focusAnswer one question per article.
Deep linksPath to related content.
Site structureThink “website,” not “blog.”On
Site
Tactics
= SITE STRUCTURE
REALLY, REALLY BASIC SEO – FINCON12
1. “Start Here”2. Topics based on reader needs.
What’s great
= TITLE & META DESCRIPTION
REALLY, REALLY BASIC SEO – FINCON12
= HYPER FOCUSED ARTICLES
REALLY, REALLY BASIC SEO – FINCON12
How to… ?
Should i… ?
= DEEP LINKS: LINK TO SELF
REALLY, REALLY BASIC SEO – FINCON12
Two examples from Freemoneyfinance.com
= THE TACTICS: OFF SITE
REALLY, REALLY BASIC SEO – FINCON12
Bigger is betterOne big link > 10 small ones.
Expand your circlesFind authority in related niches.
Links links linksEach link = vote for your site. OFF
SITE
TACTICS
= WHO LINKS TO YOU
REALLY, REALLY BASIC SEO – FINCON12
Bigger =
Trusted =
Better
= related blogs
REALLY, REALLY BASIC SEO – FINCON12
= HOW TO GET LINKS
REALLY, REALLY BASIC SEO – FINCON12
By building
relationships
1. Link roundup
2. Guest post
3. Syndication
= WORKSHOP
REALLY, REALLY BASIC SEO – FINCON12
Let’s get our
hands dirty