Real connections with real fans—local engage

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KPA’s newest service product, KPA Local Engage, brings our pedigree of outstanding service to your online public relations. Since the start of automotive social media, dealers have been led astray by big fan numbers and high-volume posting, when what truly matters most is genuine connection with the only fans that matter—your local community. Now, KPA’s newest service product, KPA Local Engage, brings our pedigree of outstanding service to your online public relations. KPA Local Engage is a cutting-edge social media management service that dedicates on-call, 7-day social media experts to your business. Their mission is to link you with Fans and Followers in your community, not weigh your Pages down with global Fans. Learn from Social Media Advocate Matthew Funk how the rapid results are proven and the business opportunities are local to you. KPA is synonymous with remarkable service, and now we extend that 26-year tradition through KPA Local Engage’s team of digital marketing experts. Your Social Media Operatives capture reviews and comments, generate content to drive traffic to your site and execute custom promotional campaigns. Your Social Media Advocate creates marketing strategies, conducts monthly consultation, provides daily reports and is on-call to educate you on the dynamic world of social media. Assembled and available to you 7 days a week, they are the automotive industry’s only true complete social media solution—KPA Local Engage.

Transcript of Real connections with real fans—local engage

Product Demo:

Real Connections with Real Fans—Local Engage

Matthew Funk

Social Media Marketer

September 20, 2013

Moderator

Brian Torrez

Alliance Marketing Manager

(303) 228-2387

btorrez@kpaonline.com

Presenter

Matthew Funk

Social Media Marketer

(714) 937-1239

mfunk@kpaonline.com

If you have questions during

the presentation, please

submit them using the

“Questions” feature

Questions will be answered

at the end of the webinar

QUESTIONS Questions

@kpaonline

#DealerWeb

TK Carsites Social Networks

Chat with us during the Webinar on Twitter!

Product Demo:

Real Connections with Real Fans—Local Engage

Matthew Funk

Social Media Marketer

September 20, 2013

10 Secrets from South by

Southwest (SXSW)

Matthew C. Funk

Social Media Marketer

September 20, 2013

KPA Local Engage

Fully-Managed Services

• Automotive and Local Content only

• Engagement-focused Activity

• 2+ Posts per Day (As Needed)

• Facebook Ad Spend

• Single-sheet Report + Video

• 7-day Coverage

KPA New Social—Facebook

Interested, Local Likes—Guaranteed

0

100

200

300

400

500

600

1 2

Facebook Likes Over 2 Months 135 to 567

420% Increase

Facebook Likes Over 2Month

KPA New Social—Twitter

Interactions and Opportunities

KPA New Social—Twitter

KPA New Social—Google+

Social Presence on Google+

KPA New Social—Pinterest

Establishing an Appealing Social Profile

KPA New Social—7 Day Digital Marketing Support

CONTENT: Social Media Operatives

• Post on Social

• Dialogue with Customers

• Channel Customer Feedback

• Execute Campaigns

• QA Social Media

• Generate Reports

KPA New Social—7 Day Digital Marketing Support

CONSULTATION: Social Media Advocate

• Educate about Social

• Support Digital Marketing

• Advise on Customer Relations

• Design Campaigns

• Monthly Consultation

• Narrate/Analyze Reports

KPA New Social—7 Day Digital Marketing Support

COORDINATION: Social Media Manager

• Manage Internal Social Ops

• Control Ad Spend

• Oversight on Client Relations

• Manage Campaigns

• Account Team Activity

• Support Team Operations

KPA Internet Marketing

Email: mfunk@kpaonline.com

Twitter: @m_c_funk

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