Engage your fans on your Facebook Page
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Transcript of Engage your fans on your Facebook Page

Engage your fans on your Facebook Page

Business success on Facebook
• Build
• Connect
• Engage
• Influence
INFLUENCE
ENGAGE
CONNECT
BUILD
Connect with customers & new fans using multiple well-targeted Ads
Post quality content and promote your posts to engage your fans
Promote the social activity on your Page to influence the friends of fans
Everything starts with your Facebook Page

Pages allow your business to engage and build relationships with fans
Page posts and feedback
Fans Friends of Fans
Conversations among friends

Engage your fans using your Facebook Page
1. Build out your Page
2. Post quality content regularly
3. Highlight your most important posts
4. Reach more fans by sponsoring your page posts
5. Review your Page Insights

1. Build your Facebook Page
Go to facebook.com/page
Complete your business information
Add a profile and cover photo
Invite fans to like your Page
Promote your Page URL in all marketing materials

2. Post quality content regularly
Create a conversational calendar
Post at least 1-2 times per week
Encourage fan participation with questions, videos & photos
Feature your fans and recognize their interactions
Respond to customer feedback and messages in a timely manner

3. Highlight most important posts
Pin important posts to top of Page
Star and Hide posts
Add milestones to tell your company’s story

4. Reach more fans by sponsoring your Page posts
1
Your story on the right- hand side
2 Anything you post
can become a story 1

Check Page Insights regularly

Key Takeaways:
Build out your Page
Post quality content regularly
Highlight your most important posts
Reach more fans by sponsoring your page posts
Review your Page Insights

Thank you