Reaching outwith LinkedIN

Travis WarrenWhippleHill, Inc.

LinkedIN Facts

LinkedIn has over 43 million members in over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second

Half of the members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

What’s LinkedIN ?

Professional Networking

Older demographic (late 30s, early 40s)

True “Small World” Network

Job Seekers

Let’s take a look ...

in April

7

Groups

Profile

The Basic Idea

Connections

“Social Network” A social anthropologist named JA Barnes coined “social network” 1958

small world experiment by social psychologist Stanley Milgram which suggested that two random US citizens were connected on average by a chain of six acquaintances.

six degrees of separation (1967)

8

Stanley Milgram

• http://oracleofbacon.org/cgi-bin/oracle/movielinks?firstname=Bacon%2C+Kevin&game=1&secondname=Tom+Cruise

3 Areas to Focus

Maintaining your own Profile

Using the Network

Maintaining a Group for your school.

Profilewith LinkedIN

Takeaways

Email support@linkedin.com and request that high schools (or at least prep schools) be treated like Colleges and Universities. Shouldn’t be under “other”

Networkingwith LinkedIN

connection \kəˈnek sh ən\noun

1: a relationship in which a person is linked or associated with another person. A connection joins two peoples social networks together.

aka. “Friend” on Facebook

Groupswith LinkedIN

Takeaways

Join Linked In Yourself

Create a Linked In Group for your Alumni

If one exists, approach ‘group admin’

Promote the group on your website

Post “Join Group” hyperlink (URL) on your website

Takeaways

Email support@linkedin.com and request that high schools (or at least prep schools) be treated like Colleges and Universities. Shouldn’t be under “other”

http://www.alumnifutures.com/2007/05/10_pros_and_4_c.html

http://doteduguru.com/id706-linkedin-alumni-group-tutorial.html