Re-defining Information Quality and Value-

Add in the New Information Environment

NFAIS

Re-defining Information Quality and Value-Add in the New Information Environment

Stephen Abram

OK, Has anything really changed in user expectations?

They’re still human. They eat, sleep, learn and work. They need

to accomplish things.

The Scary re-wiring of the Millennials and post-Millennials

Principled /

Values

More Friends More Diverse

Respect Intelligence

Optimistic /

Positive

Internet Natives

More Choices

Format Agnostic

Balanced Lives Adaptive / Flexible

Civic Minded

High Expectations

Collaborative Nomadic Gamers Experiential

Independent Confident Direct More Liberal

Multi-taskers Inclusive Patriotic Entrepreneurial

Healthy Lifestyle Family Oriented

Graphical Achievement Oriented

Millennial Characteristics

Credit: Richard Sweeney, NJIT

Result: Continuous Partial Attention

EverQuest

Resistance is NOT futile!

The Virtuous TriangleThe Virtuous Triangle

Where am I coming from . . .?

•All Users•Library Users

•Academic•College•Public•School (pre-K-12)•Special, i.e.

•Government•Military•Medical•Corporate

•Global•Non-users

University and CollegesSchools and Public Libraries

Card Holders

Content &e-Resources:

eGov, Programs &

Alliances

Local and Government

Partners

DE Learning &Education

FutureComponent

Community Groups

FutureComponents

CollectionsConnections &

Resources

Emerging Model for Community, Learning and Research Enterprises

Faculties Students

Researchers

Clubs Hobbyists

Credit: adapted from Rick Luce, LANL

Usability

The A frame adopted from

newspaper layout is not what works.

Eyetools

Usability TestsUsability Tests

Normative andMarket Data

Normative andMarket Data

Usability TestsUsability Tests

Normative andMarket Data

Normative andMarket Data

PersonasPersonasUsability TestsUsability Tests

Normative andMarket Data

Normative andMarket Data

PersonasPersonasUsability TestsUsability Tests

The LibraryWorld

The LibraryWorld

Normative DataNormative Data

PersonasPersonasUsability TestsUsability Tests

The LibraryWorld

The LibraryWorld

TheReal

World

TheReal

World

Content Map

Source: AISTI

WEB 2.0

It means achieving the original vision of the web in the next phase – the real transformation rather than

this past period of simple, sssllllooooowww change.

WEB 2.0 – A plethora of tools• RSS – really simple syndication• Wikis• New Programming Tools: AJAX,

API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and Tag

Clouds• Social Networking• Open access, Open Source, Open

Content

• Commentary and comments• Personalization and My

Profiles• Podcasting and MP3 files• Streaming Media – audio

and video• User-driven Reviews • Rankings & User-driven

Ratings• Instant Messaging and

Virtual Reference• Photos (e.g. Flickr, Picasa)• Socially Driven Content• Social Bookmarking

Pandora

Library 2.0

Great Expectations

The future is already here, it’s just not evenly distributed yet.

Expectations 1.0

• Search

• Retrieve

• Print

• Link

• Navigate

• Read

• . . .

6 Expectation Areas to Focus on

• Lesson level implementation

• Mandate integration (immersive workflow psychology)

• Support Edgelessness

• Seamless find (OpenURL)

• Social spin (being data-driven)

• Get beyond lists

Lesson level implementation

• Users expect your service and content to be there where and when they need it - context.

• Content services can be built at the consortia, buying group, institution, board, program, course or lesson level.

• The USER experience is at the lesson level the majority of the time and we’re at the opposite end of the user experience!

Mandate integration• What is your content service there to do?

• Does it support an information transaction (click, article delivery, e-book transfer, etc.)?

• Do you support learning, business success, community or cultural experiences, discovery, …?

• How many barriers do you put in the way?

Supporting Edgelessness

• Where is the edge of your content? (scope, language, synchronicity, asymmetry, quality delineations, etc.)

• Is that the edge the user wants?

• Is it just the edge the buyer wants?

• User expectations have changed and they don’t realize it or express it.

Support Seamless Find

• Direct access to the object

• This isn’t just the full-text ‘problem’

• OpenURL resolvers are basically ubiquitous in the academic space now.

• Rapidly moving into the school, college and public library space.

• Users expect direct access from metadata

Social spin (data-driven)• Social networks rule as the primary space

• Adept to socially driven result sets, push, display, recommendations, metadata creation (e.g. FRBR at LibraryThing), etc.

• Collect user behaviour data on a massive scale ethically.

• Users expect that you know more about them than you do. Fix that.

Get beyond lists• Lists are not the only way to display results.

• Visual displays support a wider range of learning styles

• Seek opportunities to widen the range of our results sets

• Examples are Sun Intranet, Stanford Socrates, Queen’s AquaBrowser, NCSU Endeca, etc.

6 Expectation Areas to Focus on

• Lesson level implementation

• Focus on mandate integration

• Support Edgelessness

• Seamless find (Federated / OpenURL)

• Social spin (data-driven)

• Get beyond lists

Expectations 2.0

Understands the power of the Web 2.0 opportunities

Understand the power of the Web 2.0 opportunities.Understand the power of the Web 2.0 opportunities.

Expectations 2.0

Integrates the major tools of Web 2.0 (and Library 2.0) or

‘allows’ this to happen

Expectations 2.0

Seamlessly allows for the integration of e-resources (proprietary, commercial and

free) and print formats and is container and format agnostic.

Expectations 2.0

Supports device independence and delivers to anything from laptops to

smrtphones and PDAs to iPods.

Nano Phones

Web-enabled cards…!?

Expectations 2.0

Interoperates with targeted and broad federated search and is OpenURL standard compliant

everywhere.

Expectations 2.0

Provides fewer hurdles to connecting people, technology

and information in context, including licensing issues.

Expectations 2.0

Supports non-traditional indexing, cataloguing and classification including user-driven tagging, folksonomies and user-driven

content descriptions.

Folksonomies

Tag Clouds

Tags

Expectations 2.0Embraces non-textual information and the power of pictures, moving

images, sight and sound.

Expectations 2.0Understands the ‘long tail’ and leverages the power of old and

new content.

Expectations 2.0

Sees the potential in using content sources like the Open Content

Alliance, Project Alouette, Google Book Search and OpenWorldCat.

Expectations 2.0Connects users to human expertise, expert discussions, conversations and communities of practice and

participates there as well.

Expectations 2.0

Uses and develops advanced social networks to enterprise and

community advantage.

Expectations 2.0Connects with everyone, especially

intermediaries, using their communication mode of choice – telephone, Skype, IM, SMS, e-mail,

virtual reference, etc.

Expectations 2.0Understands the wisdom of crowds and the real roles and impacts of

the blogosphere, web syndicasphere and wikisphere.

(Web 2.0 Blogs)

Expectations 2.0

Understand me - at a deep level – not just as pointers and clickers -

but by their goals and aspirations.

Expectations 2.0

2.0 means to be where the user is, when the user is there.

This is an immersion environment.

Stephen Abram, MLSVP Innovation

Cel: 416-669-4855E-mail: stephen.abram@sirsidynix.com

Website: http://www.sirsidynix.com Blog: Stephen’s Lighthouse

Thanks