RANKING FACTOR !!

RANKING FACTOR FOR ANY WEBSITE!

CODE:

No TablesFastSemantic CodeHierarchical

SPECIFIC CODE:

Meta Keywords

Title

Meta Description

CONTENT:

KEYWORDS:

User terms vs marketing terms• Often Questions

Title a page and write to itEX: Keyword “Adopt a Pet”

• Where can I Adopt a Pet?

THE KING OF ON-PAGE

<Title>URL<h1>

OTHER IMPORTANT LOCATIONS

<h2>,<h3>, <h4>, <h5>, <h6><img src=”keyword” /><img alt=”keyword” /><li>keyword</li><b>, <strong>, <i>, <em><p>keyword</p>

BACK TO AUTHORITY

• Popular/Authoritative sites are worth more

• Very difficult, any easy/paid link strategies get found out

SOCIAL IS THE NEW PLAYER

Shares Likes Comments Followers RTs/Mentions Links

PERFECTLY OPTIMIZED PAGES

THEY DECIDED LINKS > CONTENT

PREPARED BY:

Biswajit Biswas

Graphic Designer and Digital Marketing Expert

THANKS!!