Post on 17-Jul-2020
Welcome
• Why are we here?– Talk about RAIN and why you need to join– RAIN = RAdio Frequency IdentificatioN
• RAIN is a technology and an organization– RAIN’s focus is solely UHF RFID
• EPC Gen2 V2 / ISO 18000-63
• RAIN’s mission is– Promotion– Education– Awarenessof UHF RFID to businesses and consumers worldwideto promote ADOPTION
Agenda
• Where have we been?
• Where we are today?
• So now what?
• Why join?
Where have we been?
Past: Adoption was slow
0
0.5
1
2005 2006 2007 2008 2009
UHF RFID Tag Units in BILLIONS
What caused the slowness?
• Focus was on pallets and cases– Insufficient tag volume
– ROI was difficult to justify
– Suppliers did not want to tag
• UHF was still “new”– Fragmented piloting – many experiments
– No conclusive, successful rollouts
Where are we today?
What has changed?
• Proven applications in many markets– Retail apparel is the market driver
• Tag readability has improved dramatically– More than 10m read range with a small inlay
• Scalable/flexible systems meet user needs
Today: Market is growing 35%year-on-year
Source: VDC Research Group
0
1
2
3
4
5
2009 2010 2011 2012 2013 2014
UHF RFID Tag Units in BILLIONS
Number of tags shipped
Data Courtesy IDTechEx
9.9 billion UHF RFIDtags sold thru 2013
Our industry has enabled9.9 billion connections to
everyday items, whichroughly equals the numberof Ethernet connections in
the Internet today
Future = Sustained growth
Item tagging is the driver
Brand Protection
Logistics/Security
Customer Service
Race Timing
Operational Configuration
Asset Management
Retail Inventory
Medical Inventory Laundry Management
Consumer applications are next
• Metcalfe’s Law: A network’s value isproportional to the (number ofconnections)2
– RAIN= Billions of consumers × trillions of tags
Source: Intel (2012)
Moreconnecteditems than
people
After today?
The Internet of Things!!
• Consumer electronics will embed RFID broadly• Interconnected devices opens up endless
application possibilities…• RFID will be a key enabler of the IoT
Internet of Things
RAIN
RAIN = The real IoT
• 2014 Goldman Sachs IoT report (MakingS_E_N_S_E of the next mega-trend)– 28 billion devices/items connected in 2020
• RAIN will connect that many items in2020 alone!!
So now what?
We understand better
• We have the standards– Sufficient, capable, flexible
• Item identification is real– Connecting everyday items to the internet
• Wireless, mobile are driving– Everyday access to everything
• Connectivity is the keyword– Wi-Fi, NFC, Bluetooth– RAIN is the new kid on the block
We have the standards
Gen2 Today Definition
Select Select a population of tags
Inventory Inventory selected tags; get their EPCs
Access Read/write/lock tag memory; kill the tag
New in Gen2 V2.0.0
In Gen2 V1.2.0
V2 Enhancements Definition
Anticounterfeiting Authenticate a tag as genuine
Security Modify tag information securely
File Management Create files and assign access privileges
Untraceability Hide tag data to protect consumer privacy
Loss Prevention Use a tag for EAS
The tipping point is now
• We connect items to the Internet– Connected items will dwarf connected
devices
• Make the technology easy = RAIN– Promote the technology
• RAIN is the Future!– We need to drive adoption– We want our technology to be an everyday,
well-know term
We have the organization
• Standards become communities
– 802.11
– 802.15
– Gen2/18000-63
• RAIN is business and consumer facing…– All about adoption
– Just think RAIN!
RAIN is here to represent YOU!
• RAIN is an industry alliance– We do not develop standards
– We promote and advance the technology
• RAIN’s mission is– Marketing, education, training, learning
– Outreach to other organizations/alliances
– Press, educational, analyst, & media events
– Evangelize the technology to businesses andconsumer’s and make it friendly, ubiquitous
RAIN focus/initiatives
• Maintain RAINRFID.org
• Develop market/educational outreach– Press, events, webinars, media
– Targeted learnings to business, academia
• Liaison to other organizations/alliances
• Provide a comprehensive web-basedinformation source on RAIN technology
• Authorize use of the RAIN logo/brand onmembers products and web sites
RAIN member benefits
• Develop/enhance your web presence via theRAIN website– Members can list their company, products, and
connect with users
– Users can find RAIN products and connect withmanufacturers
• Market reports/statistics, quarterlynewsletter, yearly industry report
RAIN member benefits
• Participate in working groups to– Promote RAIN
– Create educational material
– Define interoperability testing
• Referrals to counsel with RAIN experience
• Member-supported repository of expiredpatents and other public information
Why Join?
RAIN is our industry brand
• Alliance to Promote UHF RFID Industry Growth– Like Wi-Fi Alliance & Bluetooth SIG
• Launched at RFID Journal Live, 2014
• Hosted by AIM
– Has its own board, finances, membership, web site
• Steve Halliday is President
• 4 Founding Board Members:
– Chris Diorio – Chairman (Impinj), Brian Otis (Google), ShahrokhShahidzadeh (Intel), Enu Waktola (Smartrac)
• Additional 11 Charter Members to date & growing
RAIN RFID Alliance
Founding member vision
• Why did Google, Impinj, Intel, andSmartrac create RAIN?– They believe RAIN is the future for
connecting everyday items to the internet
– We need an organization representing us
• We share a common vision – need topromote it TODAY!
Your opportunity to lead!
• RAIN’s mission is to represent all of us– Any company or industry association that is
invested in the future of UHF RFID can join
• Join before 8 Sept and be a CharterMember– 10% off first-year RAIN dues
– Charter members choose a board memberfor an 18-month term starting 1 Oct, 2014
RAIN face-to-face meeting
• 9 September 2014, Crystal City, Wash DC
• Morning:– Everyone invited– RAIN presentations
• Afternoon:– Members only– Working meeting
• Cost:– Free for members (all day w/ lunch)– $100 for non members (morning only w/ lunch)
Why join now?
• Before 8 September – Charter Member
• Before 8 September – attend firstmember face to face meeting
• Help identify the work to be done NOWand take the lead!
• Be a part of RAIN’s growth– Join now or be late
What’s next
• The Alliance exists– Members are joining– New board member elected in September
• Work will start at the September meeting toidentify key initiatives– Marketing and press– Interoperability testing
• A quarterly newsletter is in process
• New web site is in process
RAIN is THE group
• 100% focused on UHF RFID
• Wi-Fi Alliance and Bluetooth SIG both hadvery humble beginnings– Now you MUST belong to those groups if you
have business in Wi-Fi or Bluetooth
• We are in that stage now, you MUST join!
• Outreach is a key part of what we will do– Make RAIN ubiquitous
• Don’t wait until next year to join
Membership form is on the web sitewww.RAINRFID.org
–Email: steve@RAINRFID.org–Contact: Steve Halliday
+1 412 726 3515
Questions?
RAIN wants YOU to join!
Member Dues
2014 dues• Regular Member
• The RAIN Operating Rules permit companies, or publicly named divisions of companies, to jointhe Alliance as Regular Members. For the former, the Alliance assesses dues based on theyearly gross revenues of the company. For the latter, the Alliance assesses dues based on theyearly gross revenues of the publicly named division. See the RAIN Operating Rules forinformation on the rights and obligations of Regular Members that are company divisions.
• Regular Members that are AIM members are entitled to a 40% discount on their yearly dues.
Yearly Gross
Revenues
Yearly Dues for an
AIDC Company
Yearly Dues for a
Non-AIDC Company
Low ($M) High ($M)
$ 0.00 $ 9.99 $ 2,500 $ 2,500
$ 10.00 $ 24.99 $ 5,000 $ 5,000
$ 25.00 $ 49.99 $ 10,000 $ 7,500
$ 50.00 $ 99.99 $ 15,000 $ 10,000
$ 100.00 $ 249.99 $ 25,000 $ 15,000
$ 250.00 $ 499.99 $ 35,000 $ 20,000
$ 500.00 >$500.00 $ 50,000 $ 25,000
2014 dues
• Nonprofit Member– Nonprofit Member yearly dues: $2500
– Nonprofit Members that are AIM membersreceive a 40% discount on their yearly dues
• Academic Member– Academic Members yearly dues: $500
• Starter Member– Starter Member yearly dues: $500