Friendship is Dear,but Friending is Cheap

MyNet, 09 November 2007Scott Rafer -- rafer@rafer.net

Relationship Marketing Changed

Huge Membership and Engagement

eCPM < $0.10

eCPM > $0.20

Horizontal versus Vertical

eCPM > $3.00

Build Something Yourself ...

Clones versus New Ideas

Lower-Risk Shortcuts

MyBlogLog, a quick case study

Share Uncommon Media

Unique Relationships Matter

Proprietary User Data Matters

Publish, Advertise, or Socialize