RADICAL FITNESSis an Argentine company that creates products & services

for the fitness industry to export all over the world

OUR DEFINITION OF FITNESS

‘LIFESTYLE’

1. BODY (aesthetics and health)2. MIND (self-esteem and anti-stress techniques)

1. PASSION FOR SPORTS AND PHYSICAL ACTIVITYSIMPLICITY, RESULTS AND LOYALTY

2. ENTERTAINMENT AND FUNEXPERIENCE

3. HIGH ENERGY LEVELSMAGNETISM AND APPEAL

4. MUSICMOTIVATION

DIFFERENTIATING COMPONENTS

Radical: from Latin radicalis, that which is considerably far from being usual or traditional, which tends to cause extreme changes in terms of visions, habits,

conditions or existing institutions.

Founded by Gabriela Leivas and Nathaniel LeivasThe company was founded in 2004

Professionals with over 20 years of experience in theFitness industry in more than 60 countries

WHAT ARE WE MADE OF?

1- What is our PASSION?SPORTS & PHYSICAL ACTIVITY

2- What is our NATURE?WE EXPERIMENT.WE SEEK CHANGE THROUGH CREATION &INNOVATION IN DISRUPTIVE, DIFFERENT &NONTRADITIONAL WAYS

3- What do we do BEST?WE CREATE RADICAL FITNESS PROGRAMS

OUR PURPOSE

We have a bold and provocative goal To stand tall, be strong & make lots of noise to attract people to our company

RADICAL FITNESS PURPOSE

We will help people to live longer & happier using the Radical Fitness life formula

Take the life expectancy over 100 years!

HOW WE DO THAT ?

REGENERATION

Our cells, organs, even our atoms constantly renew

MENTAL ATTITUDE

Can affect &change psychological emotions, thoughts & unintentionally heal or kill cells

RF LIVE LONGER PHILOSPHY

FACT 1 FACT 2

UNIVERSAL CIRCLE OF LIFE

A tree in the city will live for 50 years

A tree in the forestwill live for 200

years

BORN LIVE CHANGE

Physical Activity Nutrition Mental Attitude Look

Workout• 3 - 4 days a

week • Physical rest

& recovery

Diet• Balanced &

healthy diet• Supplements

Meditation• Positive thinking• Anti-stress

programs• Mental rest & recovery

Look good! • Feel good!

RADICAL FITNESS LIFE FORMULA4 Live Longer COMPONENTS

1 2 3 4

Physical Activity Nutrition Mental Attitude Look

• 10 Programs• Licenses to

Clubs• Online Videos• Virtual Gym• Equipment• Education (Radical University)

• Radical Nutrition• Dietary Supplements• Online diets• Energy Drinks• Radical Ripper• Energy bars

• Meditation (Seminars, Books)

• Positive psychology

• Clothes• Accessories• Cosmetics1. Anti-ageing creams2. Anti-cellulite creams3. Body firming products4. Toning creams5. Anti wrinkle

PURPOSE: Products & Services

OUR DNA CODES1. HONESTY2. RADICAL THINKING3. EXPERIMENTAL SPIRIT4. OBSESSED WITH INNOVATION5. FANATICAL DRIVE FOR PERFECTION6. POSITIVE ATTITUDE7. PASSION & ENERGY8. SELF-DISCIPLINE9. PROACTIVE10. HUMBLE11. ABSOLUTE COMMITMENT & LOYALTY TO RF12. RESPECT FOR OTHERS13. PERSEVERANCE14. NEVER SURRENDER!15. GUTS!

RADICAL HOO HAA !FROM THE HEART TO THE TOP

RADICAL FITNESS BUSINESS MODEL

FRANCHISE

10 MASTER FRANCHISES IN

ARGENTINA

CURRENTLY IN 42 COUNTRIES

1. RADICAL FITNESS PROGRAMS2. RADICAL FITNESS SHOPS3. RADICAL FITNESS CLUBS

The company’s franchise system ismade up of three businesses

1. RADICAL FITNESS PROGRAMSCORE BUSINESS

Products and Services

TRAINING PROGRAMSTRAINING COURSES MARKETING

10 TRAINING PROGRAMS

FIGHT-DO® is an imaginary fight against one or several opponents combining the very best of Boxing and Martial Arts! Punches, kicks, blocks and jump rope create a fun & effective class while enabling simple, dynamic and intense combat training.

RADICAL POWER® is a challenging training program based on strength and resistance building which makes use of a bar with exchangeable disks. RADICAL POWER® has been smartly designed to offer 4 class formats. Each format trains and combines muscle groups in different ways, enabling participants to achieve various goals– with a focus on strength, resistance, muscle tone building or fat burning - at each class.

This is the most modern and revolutionary local muscle training program ever! This novel system combines moves that use the participant’s own body weight as resistance with various stimuli and props that help accommodate training intensity. It is ideal for fat burning and maximum definition of all body muscles!

TOP RIDE® is the best indoor cycling program. It has been specially created to cater to the most demanding requirements of all cycling lovers. Delivering a 45-minute aerobic training, the highly varied, fun and motivating TOP RIDE® sessions will help you burn fat and release stress quickly and effectively. You will basically tone up your glutes and legs, and you will improve your cardio-vascular and respiratory systems considerably.

UBOUND®, a discipline consisting in jumping on a small jumping board, enables extremely intense training with ZERO impact and no damage to the participant’s joints. U BOUND® benefits the lymphatic system, favoring toxin release. It is a very simple, effective and extremely amusing style of training. The feeling of pushing against the canvas and lifting your body up high will be extremely pleasant.

Salsa, Hip Hop, Dance, Merengue, Reggaeton, Jazz, Flamenco, Pop, Strip Dance, Brazilian Dance and Belly Dancing are just some of the musical styles that MEGA DANZ® has to offer. Apart from involving a lot of rhythm, dancing and fun, each MEGA DANZ® class will ensure effective cardio training with real fat-burning results in no time!

MEGA LATINO® FORMAT

If Latin Rhythms are among your favorites, MEGA LATINO® is just the right alternative for you! A one-hour session to the rhythm of ten different tracks will make you feel the taste and the breeze of Caribbean music: Salsa, Merengue, Mambo, Rumba, Cha Cha, Cumbia, Samba, Reggaeton, Latin Dance and Latin Pop are just some of the rhythms that MEGA LATINO® has to offer.

KI MAX® is practiced with an exclusively designed Standing Bag. Special gloves for punching on the bag as well as optional instep protector pads will be made available. KI MAX® rounds introduce Boxing, Muay Thai and Kickboxing techniques through simple, yet intense and dynamic combinations. In between these exciting rounds, aerobic exercises are introduced for recovery and muscle strengthening.

Built on the fundamentals of Yoga and Pilates, this exercise program will help you enhance your flexibility and mobility through a series of harmonious and flowing movements that are intimately connected with breathing.

By relaxing your body and your mind to the sound of gentle and soothing music, you will be able to connect with your inner self, achieving a state of unparalleled peace and serenity.

In response to the growing worldwide concern about child obesity and sedentary lifestyle, RADICAL FITNESS presents RADKIDZ®, the first fitness program designed for kids, which can be adapted to an age range of 4 to 12.

In RADKIDZ®, Recreation, Physical Activity and Sports are present through games, choreographed routines, circuits, dance, warm up for sports and over-the-top fun music!

 

Offers 2 very simple and intense training strategies in a 30-minute format, to provide your clients with a proposal which adapts to modern hectic lifestyles while offering real and fast results in terms of physical conditioning, fat burning and muscle toning.

.

QUARTERLY AUDIOVISUAL MATERIAL PRODUCTION

PRODUCTION OF 10 TRAINING PROGRAMS

40 MUSIC MIXES ON CD per year - Production of over 400 songs every year Covers made in Argentina

40 VIDEOS on DVD per year - Over 400 routines and choreographies every year All productions recorded in professional TV studios

100% LEGAL PRODUCTION

TRAINING SEMINARSMANAGEMENT FOR CLUBS

CUSTOMIZED CONSULTANCY SERVICES FOR CLUBS

TRAININGFOR INSTRUCTORS

EDUCATION SYSTEM

CERTIFICATIONInitial Training

YOU CAN BE ONE OF THE BESTFITNESS INSTRUCTORS IN THE WORLD!

OFFICIAL TRAINER

WEB SUPPORT

CREDENTIAL

DISCOUNTS IN CLOTHES, CD’s, DVDS AND PARTNER COMPANIES

UPDATES

QUARTERLY ONGOING EDUCATION

FITNESS HISTORY

1. FREE STYLE

2. CHOREOGRAPHY

3. MUSIC INTERPRETATION

4. PRE-CHOREOGRAPHY

FORMAT

IMF DEVELOPED BY RADICAL FITNESS

FLEXIBILITY

FREE STYLE PRE-CHOREOGRAPHYADAPTABILITY

RIGID

THE EVOLUTION

WE DEVELOP 4 MARKETING CAMPAIGNS PER YEAR FOR ALL 10 TRAINING PROGRAMS

THIS AMOUNTS TO 40 ANNUAL DESIGNS AND POSTERS SPECIFICALLY PRODUCED TO PROMOTE EACH DISCIPLINE

MARKETING SERVICES

CAMPAIGNS

CAMPAIGNS

CAMPAIGNS

CAMPAIGNS

CAMPAIGNS

CAMPAÑAS

CAMPAÑAS

Stores selling sports/urban wear and merchandise products with the brand RADICAL FITNESS and all the sub-brands of the company’s training

programs.

RADICAL FITNESS SHOPS

RADICAL CORNER

SPORTS AND URBAN WEAR

RADICAL DEVELOPS ANNUAL COLLECTIONS SOLD BY RETAILERS THROUGH THE FRANCHISE SYSTEM ACROSS THE WORLD.

RADICAL FITNESS FANS WANT TO IDENTIFY THEMSELVES WEARING RF CLOTHES ALL OVER THE

WORLD

GYM EQUIPMENT

Great Physical and Imaginary product

Brand BuilderPromotion for theFitness programs

12 WEEKS PROGRAM TO LOSE WEIGHT

RADICAL SHOP ONLINE(WHOLESALER OPPORTUNITY)

RADICAL FITNESS CLUBS

RADICAL FITNESS CLUBLEBANON

RADICAL FITNESS CLUBLEBANON

RADICAL FITNESS CLUBMALDIVES

RADICAL FITNESS CLUBMALDIVES