RADICAL FITNESS INTERNATIONAL
-
Upload
radicalfitness -
Category
Health & Medicine
-
view
1.028 -
download
5
description
Transcript of RADICAL FITNESS INTERNATIONAL
RADICAL FITNESSis an Argentine company that creates products & services
for the fitness industry to export all over the world
OUR DEFINITION OF FITNESS
‘LIFESTYLE’
1. BODY (aesthetics and health)2. MIND (self-esteem and anti-stress techniques)
1. PASSION FOR SPORTS AND PHYSICAL ACTIVITYSIMPLICITY, RESULTS AND LOYALTY
2. ENTERTAINMENT AND FUNEXPERIENCE
3. HIGH ENERGY LEVELSMAGNETISM AND APPEAL
4. MUSICMOTIVATION
DIFFERENTIATING COMPONENTS
Radical: from Latin radicalis, that which is considerably far from being usual or traditional, which tends to cause extreme changes in terms of visions, habits,
conditions or existing institutions.
Founded by Gabriela Leivas and Nathaniel LeivasThe company was founded in 2004
Professionals with over 20 years of experience in theFitness industry in more than 60 countries
WHAT ARE WE MADE OF?
1- What is our PASSION?SPORTS & PHYSICAL ACTIVITY
2- What is our NATURE?WE EXPERIMENT.WE SEEK CHANGE THROUGH CREATION &INNOVATION IN DISRUPTIVE, DIFFERENT &NONTRADITIONAL WAYS
3- What do we do BEST?WE CREATE RADICAL FITNESS PROGRAMS
OUR PURPOSE
We have a bold and provocative goal To stand tall, be strong & make lots of noise to attract people to our company
RADICAL FITNESS PURPOSE
We will help people to live longer & happier using the Radical Fitness life formula
Take the life expectancy over 100 years!
HOW WE DO THAT ?
REGENERATION
Our cells, organs, even our atoms constantly renew
MENTAL ATTITUDE
Can affect &change psychological emotions, thoughts & unintentionally heal or kill cells
RF LIVE LONGER PHILOSPHY
FACT 1 FACT 2
UNIVERSAL CIRCLE OF LIFE
A tree in the city will live for 50 years
A tree in the forestwill live for 200
years
BORN LIVE CHANGE
Physical Activity Nutrition Mental Attitude Look
Workout• 3 - 4 days a
week • Physical rest
& recovery
Diet• Balanced &
healthy diet• Supplements
Meditation• Positive thinking• Anti-stress
programs• Mental rest & recovery
Look good! • Feel good!
RADICAL FITNESS LIFE FORMULA4 Live Longer COMPONENTS
1 2 3 4
Physical Activity Nutrition Mental Attitude Look
• 10 Programs• Licenses to
Clubs• Online Videos• Virtual Gym• Equipment• Education (Radical University)
• Radical Nutrition• Dietary Supplements• Online diets• Energy Drinks• Radical Ripper• Energy bars
• Meditation (Seminars, Books)
• Positive psychology
• Clothes• Accessories• Cosmetics1. Anti-ageing creams2. Anti-cellulite creams3. Body firming products4. Toning creams5. Anti wrinkle
PURPOSE: Products & Services
OUR DNA CODES1. HONESTY2. RADICAL THINKING3. EXPERIMENTAL SPIRIT4. OBSESSED WITH INNOVATION5. FANATICAL DRIVE FOR PERFECTION6. POSITIVE ATTITUDE7. PASSION & ENERGY8. SELF-DISCIPLINE9. PROACTIVE10. HUMBLE11. ABSOLUTE COMMITMENT & LOYALTY TO RF12. RESPECT FOR OTHERS13. PERSEVERANCE14. NEVER SURRENDER!15. GUTS!
RADICAL HOO HAA !FROM THE HEART TO THE TOP
RADICAL FITNESS BUSINESS MODEL
FRANCHISE
10 MASTER FRANCHISES IN
ARGENTINA
CURRENTLY IN 42 COUNTRIES
1. RADICAL FITNESS PROGRAMS2. RADICAL FITNESS SHOPS3. RADICAL FITNESS CLUBS
The company’s franchise system ismade up of three businesses
1. RADICAL FITNESS PROGRAMSCORE BUSINESS
Products and Services
TRAINING PROGRAMSTRAINING COURSES MARKETING
10 TRAINING PROGRAMS
FIGHT-DO® is an imaginary fight against one or several opponents combining the very best of Boxing and Martial Arts! Punches, kicks, blocks and jump rope create a fun & effective class while enabling simple, dynamic and intense combat training.
RADICAL POWER® is a challenging training program based on strength and resistance building which makes use of a bar with exchangeable disks. RADICAL POWER® has been smartly designed to offer 4 class formats. Each format trains and combines muscle groups in different ways, enabling participants to achieve various goals– with a focus on strength, resistance, muscle tone building or fat burning - at each class.
This is the most modern and revolutionary local muscle training program ever! This novel system combines moves that use the participant’s own body weight as resistance with various stimuli and props that help accommodate training intensity. It is ideal for fat burning and maximum definition of all body muscles!
TOP RIDE® is the best indoor cycling program. It has been specially created to cater to the most demanding requirements of all cycling lovers. Delivering a 45-minute aerobic training, the highly varied, fun and motivating TOP RIDE® sessions will help you burn fat and release stress quickly and effectively. You will basically tone up your glutes and legs, and you will improve your cardio-vascular and respiratory systems considerably.
UBOUND®, a discipline consisting in jumping on a small jumping board, enables extremely intense training with ZERO impact and no damage to the participant’s joints. U BOUND® benefits the lymphatic system, favoring toxin release. It is a very simple, effective and extremely amusing style of training. The feeling of pushing against the canvas and lifting your body up high will be extremely pleasant.
Salsa, Hip Hop, Dance, Merengue, Reggaeton, Jazz, Flamenco, Pop, Strip Dance, Brazilian Dance and Belly Dancing are just some of the musical styles that MEGA DANZ® has to offer. Apart from involving a lot of rhythm, dancing and fun, each MEGA DANZ® class will ensure effective cardio training with real fat-burning results in no time!
MEGA LATINO® FORMAT
If Latin Rhythms are among your favorites, MEGA LATINO® is just the right alternative for you! A one-hour session to the rhythm of ten different tracks will make you feel the taste and the breeze of Caribbean music: Salsa, Merengue, Mambo, Rumba, Cha Cha, Cumbia, Samba, Reggaeton, Latin Dance and Latin Pop are just some of the rhythms that MEGA LATINO® has to offer.
KI MAX® is practiced with an exclusively designed Standing Bag. Special gloves for punching on the bag as well as optional instep protector pads will be made available. KI MAX® rounds introduce Boxing, Muay Thai and Kickboxing techniques through simple, yet intense and dynamic combinations. In between these exciting rounds, aerobic exercises are introduced for recovery and muscle strengthening.
Built on the fundamentals of Yoga and Pilates, this exercise program will help you enhance your flexibility and mobility through a series of harmonious and flowing movements that are intimately connected with breathing.
By relaxing your body and your mind to the sound of gentle and soothing music, you will be able to connect with your inner self, achieving a state of unparalleled peace and serenity.
In response to the growing worldwide concern about child obesity and sedentary lifestyle, RADICAL FITNESS presents RADKIDZ®, the first fitness program designed for kids, which can be adapted to an age range of 4 to 12.
In RADKIDZ®, Recreation, Physical Activity and Sports are present through games, choreographed routines, circuits, dance, warm up for sports and over-the-top fun music!
Offers 2 very simple and intense training strategies in a 30-minute format, to provide your clients with a proposal which adapts to modern hectic lifestyles while offering real and fast results in terms of physical conditioning, fat burning and muscle toning.
.
QUARTERLY AUDIOVISUAL MATERIAL PRODUCTION
PRODUCTION OF 10 TRAINING PROGRAMS
40 MUSIC MIXES ON CD per year - Production of over 400 songs every year Covers made in Argentina
40 VIDEOS on DVD per year - Over 400 routines and choreographies every year All productions recorded in professional TV studios
100% LEGAL PRODUCTION
TRAINING SEMINARSMANAGEMENT FOR CLUBS
CUSTOMIZED CONSULTANCY SERVICES FOR CLUBS
TRAININGFOR INSTRUCTORS
EDUCATION SYSTEM
CERTIFICATIONInitial Training
YOU CAN BE ONE OF THE BESTFITNESS INSTRUCTORS IN THE WORLD!
OFFICIAL TRAINER
WEB SUPPORT
CREDENTIAL
DISCOUNTS IN CLOTHES, CD’s, DVDS AND PARTNER COMPANIES
UPDATES
QUARTERLY ONGOING EDUCATION
FITNESS HISTORY
1. FREE STYLE
2. CHOREOGRAPHY
3. MUSIC INTERPRETATION
4. PRE-CHOREOGRAPHY
FORMAT
IMF DEVELOPED BY RADICAL FITNESS
FLEXIBILITY
FREE STYLE PRE-CHOREOGRAPHYADAPTABILITY
RIGID
THE EVOLUTION
WE DEVELOP 4 MARKETING CAMPAIGNS PER YEAR FOR ALL 10 TRAINING PROGRAMS
THIS AMOUNTS TO 40 ANNUAL DESIGNS AND POSTERS SPECIFICALLY PRODUCED TO PROMOTE EACH DISCIPLINE
MARKETING SERVICES
CAMPAIGNS
CAMPAIGNS
CAMPAIGNS
CAMPAIGNS
CAMPAIGNS
CAMPAÑAS
CAMPAÑAS
Stores selling sports/urban wear and merchandise products with the brand RADICAL FITNESS and all the sub-brands of the company’s training
programs.
RADICAL FITNESS SHOPS
RADICAL CORNER
SPORTS AND URBAN WEAR
RADICAL DEVELOPS ANNUAL COLLECTIONS SOLD BY RETAILERS THROUGH THE FRANCHISE SYSTEM ACROSS THE WORLD.
RADICAL FITNESS FANS WANT TO IDENTIFY THEMSELVES WEARING RF CLOTHES ALL OVER THE
WORLD
GYM EQUIPMENT
Great Physical and Imaginary product
Brand BuilderPromotion for theFitness programs
12 WEEKS PROGRAM TO LOSE WEIGHT
RADICAL SHOP ONLINE(WHOLESALER OPPORTUNITY)
RADICAL FITNESS CLUBS
RADICAL FITNESS CLUBLEBANON
RADICAL FITNESS CLUBLEBANON
RADICAL FITNESS CLUBMALDIVES
RADICAL FITNESS CLUBMALDIVES