Running a Successful Promo

Simple Steps to Maximize Sales

Outline

• Pre-launch– Tease

• Launch– Promote & Excite

• Post-launch– Keep them ENGAGED!

Pre-Launch (Starts 2-3 weeks prior)• Set up your sales page• “Leak” the sales page to “special members”• Post a series of related blogs– i.e., Weekly blog for 2 -3 weeks leading up to and

during the launch

• Press Release about 7-10 days out– Need time for it to actually be used (IF)– SHARE press release a few days prior

to the launch (i.e., Friday before)

Launch - Sunday• Email: Teaser• Facebook: Teaser

Launch - Monday

• Email: BIG Announcement– Drive them to the sales page

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Tuesday

• Email: WOW! What a response!!– Drive them to the sales page

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Wednesday

• Email/Blog– Drive them to your blog post– “By the way” link in blog post to your sales page

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Share blog post on your page and personal wall– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Thursday

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Friday

• Email/Blog– Drive them to your blog post if you have a Part 2

• “By the way” link in blog post to your sales page

– OR, provide an educational email that includes a link in the P.S.

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Share blog post on your page and personal wall– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Saturday

• Email (only to non-registered members of your list)– Provide an FAQ

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Provide link to FAQ and/or make FAQ posts throughout

the day– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Sunday

• Email (only to non-registered members of your list)– Provide an FAQ

• “WOW! This cleared things up for a lot of our readers. :-)

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Provide link to FAQ and/or make FAQ posts throughout

the day– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch - Monday

• Email– Provide educational email with a Last Chance P.S. to sales

page

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Provide link to FAQ and/or make FAQ posts throughout

the day– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

Launch – Tuesday (Kick-off meeting)• Email (only to registered members)

– Express excitement, provide a reminder, ask for a referral

• In person: Announce at end of every session– May also use flyers and/or posters

• Facebook: Announce & Tag– Post about your excitement and prep for the meeting– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up

More Stategies

• Record the Kick-Off Meeting– This WILL increase sales

• Upon Registration– Ask to “LIKE” your sales page and post a comment

to invite friends to join them

• Drag out your launch by having kick-off on Tuesday night, but weigh-ins on Saturday

Post-Launch

• Private Facebook Group• Private “hub” site to store info– Kick-off recording– Support materials

• Press Releases– Announcing the start with # of members– Announcing the end with top results