R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.
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Transcript of R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.
![Page 1: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/1.jpg)
Running a Successful Promo
Simple Steps to Maximize Sales
![Page 2: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/2.jpg)
Outline
• Pre-launch– Tease
• Launch– Promote & Excite
• Post-launch– Keep them ENGAGED!
![Page 3: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/3.jpg)
Pre-Launch (Starts 2-3 weeks prior)• Set up your sales page• “Leak” the sales page to “special members”• Post a series of related blogs– i.e., Weekly blog for 2 -3 weeks leading up to and
during the launch
• Press Release about 7-10 days out– Need time for it to actually be used (IF)– SHARE press release a few days prior
to the launch (i.e., Friday before)
![Page 4: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/4.jpg)
Launch - Sunday• Email: Teaser• Facebook: Teaser
![Page 5: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/5.jpg)
Launch - Monday
• Email: BIG Announcement– Drive them to the sales page
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 6: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/6.jpg)
Launch - Tuesday
• Email: WOW! What a response!!– Drive them to the sales page
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 7: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/7.jpg)
Launch - Wednesday
• Email/Blog– Drive them to your blog post– “By the way” link in blog post to your sales page
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Share blog post on your page and personal wall– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 8: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/8.jpg)
Launch - Thursday
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 9: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/9.jpg)
Launch - Friday
• Email/Blog– Drive them to your blog post if you have a Part 2
• “By the way” link in blog post to your sales page
– OR, provide an educational email that includes a link in the P.S.
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Share blog post on your page and personal wall– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 10: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/10.jpg)
Launch - Saturday
• Email (only to non-registered members of your list)– Provide an FAQ
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Provide link to FAQ and/or make FAQ posts throughout
the day– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 11: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/11.jpg)
Launch - Sunday
• Email (only to non-registered members of your list)– Provide an FAQ
• “WOW! This cleared things up for a lot of our readers. :-)
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Provide link to FAQ and/or make FAQ posts throughout
the day– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 12: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/12.jpg)
Launch - Monday
• Email– Provide educational email with a Last Chance P.S. to sales
page
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Provide link to FAQ and/or make FAQ posts throughout
the day– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 13: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/13.jpg)
Launch – Tuesday (Kick-off meeting)• Email (only to registered members)
– Express excitement, provide a reminder, ask for a referral
• In person: Announce at end of every session– May also use flyers and/or posters
• Facebook: Announce & Tag– Post about your excitement and prep for the meeting– Post link on your page and personal wall to sales page– Welcome (tag) everyone who signs up
![Page 14: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/14.jpg)
More Stategies
• Record the Kick-Off Meeting– This WILL increase sales
• Upon Registration– Ask to “LIKE” your sales page and post a comment
to invite friends to join them
• Drag out your launch by having kick-off on Tuesday night, but weigh-ins on Saturday
![Page 15: R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales.](https://reader036.fdocuments.us/reader036/viewer/2022082820/5697bf731a28abf838c7efd3/html5/thumbnails/15.jpg)
Post-Launch
• Private Facebook Group• Private “hub” site to store info– Kick-off recording– Support materials
• Press Releases– Announcing the start with # of members– Announcing the end with top results