Post on 02-Jan-2016
description
Queensland Government Graduate Portal
AAGE Graduate Recruitment Industry Awards: Best Online Marketing Strategy
A little background…..
• Public Service Commission launched the portal in March 2011
• From concept to delivery was five months• No budget and limited resources
The first year….
• Portal open March to October 2011• 1800 applications• 600 ‘likes’ on Facebook
The campaign…..
• First year focussed on educating about the Portal
• This year focussed on careers/opportunities available
Considerations…..
• Stand alone website• Social media policy• Interaction with students• Honesty/transparency• Resourcing
This year….
• Portal open March to October 2012• 2640 applications (40% increase)• 1300 ‘likes’ on Facebook (120% increase)