WHO ISGRADUAN®

WHO IS GRADUAN?

COMPANYCOMMENCEMENT

DATE14 April 1994

NATURE OFBUSINESS Employer Branding & Graduate Career Recruitment

TYPE OF SERVICES

Publishing1Events & Events Management2Web Portal3Research4

PRODUCTS

Publications • GRADUAN (annually) • GRADUANeducation (annually)

1

Career Fairs • Malaysia, UK, Australia, USA, IndonesiaEvent Management • TalentCorp and CIMB

2

Web Portal • GRADUAN.COM3

Research • GRADUAN Brand Awards Survey4

1

WHO IS GRADUAN?Multi-platform advertising model with a guaranteed audience

GRADUAN GRADUAN Series:Graduate Programmes

GRADUAN Series:Careers in Finance

GRADUAN Series:Employers’ Profile

GRADUAN 2015, Extended To 4 Books

Gave birth to a publication for EDUCATION

First Targeted Publication To Aid GraduatesIn Employment and Career Search Since 1995

UnitedStates

CanadaJapan

Singapore Australia

Malaysia

NewZealand

UnitedKingdom

DISTRIBUTION TO MALAYSIAN TALENTS

2011 2012 2013

Won projects with regards to human capital with

due to GRADUAN’s excellent track record.

Careers in the Capital Market Publication

TalentCorp’s SectorFocused Career Fair

2014

2

2015

2013

180,000

2014

200,000

2015

250,000

2012

140,000

2010

80,000

2008

50,000

1995

30,000

Circulation & Readership

Readership3-5 times of Printed copies

It has now become an iconic magazine in the career industry.

It is available online through an E- book version. Title Changed to GRADUANeducation in 2015

EDUCATIONFAIR IN

JAKARTA

GRADUAN.COM

WHO IS GRADUAN?First of its kind online career portal

3

Over 300 human resource and talent directors/practitioners in leading companies in Malaysia300

Growing end-customer pool:

More than 50,000 Facebook likes

More than 100,000 profiles in graduan.com

More than 300 companies take part in career fairs we organise annually

More than 60,000 talents visit our career fairs annually

First ever comprehensive Malaysian web portal for talents, employers and institutions to interact.

First online portal to include a Profile of talents, employers and institutions to interact with each other.

First online portal to cater to employer branding.

STATISTICS

DATABASE

GRADUAN.COM

GRADUAN ASPIRE

OVERSEAS FAIR

100K

50K

15K

GRADUAN.COM STATISTIC

4

Average 4,000-6,000Traffic a Day (starting on 23 Oct)

45% Return Visitors 68,000 Page Views 5.36 Pages per Session

VISITOR DATABASE SIZE

Australia21.18%

Malaysia65.66%

Singapore2.33%

US1.65%

India1.16%

UK1.06%

Saudi0.84%

South Korea0.84%

Indonesia0.52%

Hong Kong0.41%

97,000

css

WHO IS GRADUAN?Career focused event management playing field

Participation of Companies (2011-2015)

ASPIRE FAIR

2011

2012

2013

empl

oyer

s

empl

oyer

s

empl

oyer

s

empl

oyer

s

73

85

2014

101

empl

oyer

s20

15

120

empl

oyer

s20

15

48

64

2014

empl

oyer

s

empl

oyer

s

empl

oyer

s

UNITED KINGDOM FAIR

2011

2012

2013

3638

43

empl

oyer

s

45

empl

oyer

s

empl

oyer

s

empl

oyer

s

empl

oyer

s

AUSTRALIA FAIR

2011

2012

2013

1823

25

2014

27

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oyer

s20

15

27

First Malaysian company to organise OVERSEAS CAREERS FAIRSsince 2005 for Malaysian talents

Participation tripled within first year.

AUSTRALIAMelbourne, Brisbane,

Sydney, Adelaide

INDONESIAJakarta

USAIllinois

UNITED KINGDOMLondon, Newcastle

Annual career fair attendance (2011-2015)

MALAYSIA

12,500

18,800

25,00036,800

2011

2012

2013

2014

2015

4,200

2014

UNITED KINGDOM

2011

2012

2013

2,5003,000

3,600

2,300

2014

AUSRALIA

2011

2012

2013

1,000

1,8002,000

5

48,600

2015

5,000

2015

2,400

1st career fair to have CEO panel discussions: ripe opportunity for brand strengthening 1st and only Career Fair to have a CEO Band

1st career fair to have a CEO Apprentice Challenge Apprentice to CEO’s ftom Celcom-Axiata, Media Prima,

PwC, Google and Tune Talk

Networking Lunch Exclusive to top Malaysian employersand working professionals

WHO IS GRADUAN?Career-focused event management playing field

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The only Career Fair to attract more than 5,000 Malaysiantalents in the United Kingdom

A platform to connect employers with capable Asean Talentsin Australia

Leaders from various industries come together to networkwith 200 top Malaysian youths in United Kingdom Scheduled interview sessions held during the Career Fair

WHO IS GRADUAN?Career-focused event management playing field

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UNITED KINGDOM AUSTRALIA

distribution

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· GRADUAN® is distributed on a complimentary basis to Malaysians studying in local and overseas universities. (List of Universities attached)· GRADUAN® is an active participant in local career fairs targeted at final year students and also other undergraduates

organised by universities (both public and private) eg UM, UPM, Monash University, UTP, etc and also other independent institutions/bodies (ACCA, CPA Australia etc).

· Participates and co-organises nationwide career events like the National Career Carnival and TalentCorp Sector Focused Career Fairs.

· GRADUAN® is available at university libraries.· GRADUAN® conducts roadshows to public and private universities in Malaysia to distribute GRADUAN® books and e-books

and promote employers under its membership.· Conducts Career Workshops/counseling for talents· GRADUAN® encourages talents to its newly-revamped website (http://graduan.com) to further enhance themselves with the

features provided online and apply for the job postings available from our clients.· GRADUAN®’s local and overseas career fairs are a strong testament to its close ties with talents studying locally and

overseas. · Kuching (Borneo) – TBC · United Kingdom – 2 to 5 April 2016 · Kuala Lumpur – 28 to 29 May 2016 · Australia – October 2016

The past and upcoming career fairs we participated / will be participating in for 2015 and 2016 are described in GRADUAN®

Events Calendar attached in this email.· GRADUAN® is available at cafés such as Starbucks, San Francisco Coffee, The Coffee Bean & Tea Leaf, etc.

LIST OF UNIVERSITIES

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PUBLIC• Universiti Darul Iman Malaysia (UDM)• Universiti Islam Antarabangsa Malaysia (UIA)• Universiti Kebangsaan Malaysia (UKM)• Universiti Malaya (UM)• Universiti Malaysia Kelantan (UMK)• Universiti Malaysia Pahang (UMP)• Universiti Malaysia Perlis (UniMAP)• Universiti Malaysia Sabah (UMS)• Universiti Malaysia Sarawak (UNIMAS)• Universiti Malaysia Terenganu (UMT)• Universiti Pendidikan Sultan Idris (UPSI)• Universiti Pertahanan Nasional Malaysia (UPNM)• Universiti Putra Malaysia (UPM)• Universiti Sains Islam Malaysia (USIM)• Universiti Sains Malaysia (USM)• Universiti Teknologi Malaysia (UTM)• Universiti Teknologi Mara (UiTM)• Universiti Tun Hussein Onn Malaysia (UTHM)• Universiti Utara Malaysia (UUM)• Universiti Teknikal Melaka (UTeM)

MAL YSIA

PRIVATEOver 40 institutions, including:• Asia-Pacific Institute of Information Technology• Curtin University of Technology, Sarawak Campus• HELP University College• INTI International University • KDU University College• Limkokwing University College of Creative Technology• Metropolitan College• Monash University Malaysia• Multimedia University• Segi University• Sunway University• Swinburne Sarawak Institute of Technology• Taylor's University• The University of Nottingham in Malaysia• Universiti Industri Selangor• Universiti Teknologi Petronas• Universiti Tenaga Nasional• Universiti Tun Abdul Razak• Universiti Tunku Abdul Rahman and many more...

MALAYSIA

LIST OF UNIVERSITIES

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• Birmingham City University• Bristol University• Cardiff University• Coventry University• Imperial College London• King’s College London• Lancaster University• Liverpool John Moores University• London School of Economics and Political

Science• Loughborough University• Middlesex University• Nottingham Business School• Oxford Brookes University• Queen Mary University of London• Sheffield Hallam University• Staffordshire University• University College London• University of Aberdeen• University of Bath• University of Birmingham• University of Cambridge• University of Aberdeen• University of Bath• University of Birmingham• University of Cambridge

• University of Dundee• University of East London• University of Edinburgh• University of Essex• University of Glasgow• University of Hertfordshire• University of Huddersfield• University of Hull• University of Kent• University of Leeds• University of Leicester• University of Liverpool• University of London• University of Manchester• University of Nottingham• University of Oxford• University of Plymouth• University of Portsmouth• University of Reading• University of Sheffield• University of Strathclyde• University of Surrey• University of Sussex• University of Wales• University of Warwick• University of West England

and many more...

UNITED KINGDOMOver 80 Institutions, including:

• Australian National University• Bond University• Deakin University• Edith Cowen University• Griffith University• La Trobe University• Macquarie University• Monash University• Murdoch University• Queensland University of Technology• RMIT University• Swinburne University of Technoloy• University of Adelaide• University of Canberra• University of Melbourne• University of New South Wales• University of Queensland• University of South Australia• University of Tasmania• University of Technology Sydney• University of Western Australia• University of Western Sydney• University of Wollongong• Victoria University of Technology

and many more...

AUSTRALIAOver 40 institutions, including:

LIST OF UNIVERSITIES

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NEW ZEALAND• Lincoln University• University of Auckland• University of Calgary• University of Canterbury• University of Otago• University of Waikato• Victoria University of Wellington

SINGAPORE• Nanyang Technological University• National University of Singapore• Singapore Management University

CANADA

• Brock University• Carleton University• Concordia University• McGill University• Queen’s University• The University of Calgary• Trent University• University of Alberta• University of Lethbridge• University of New Brunswick• University of Windsor

and many more …

UNITED STATESOver 60 institutions, including:

• Boston University• Brown University• California Institute of Technology• California State University• Columbia University, New York• Emory University• George Washington University• Georgia Institute of Technology• Harvard University• Hawaii Pacific University• Louisiana State University• Massachusetts Institute of Technology (MIT)• New York University• Northwestern University• Pennsylvania State University• Princeton University• Purdue University• Rice University• Stanford University• Tufts University• Tulane University, New Orleans

• University of California• University of Chicago• University of Illinois

(Urbana-Champaign)• University of Michigan• University of Minnesota• University of Notre Dame • University of Pennsylvania• University of Pittsburgh• University of Rochester• University of Southern California• University of Texas, Austin• University of Virginia• University of Washington• Wake Forest University• Yale University

and many more …

other distributions

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CAFE• Starbucks• San Francisco• Coffee Bean • The Bee

OTHER EVENTS• YCM• MSLS• TEDx• BN Youth• Pen Expo

EVENTS SPONSORSHIP (OVERSEAS)• MASCA• UKEC• SUAMS• MOMU

LONG-TERM RELATIONSHIPS

20 YEARS

15 YEARS

10 YEARS

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