Post on 25-Jan-2017
Quantix Marketing ConsultingCompany & Services
B r i e f O v e r v i e w
2017
2
Thank you for going through this brief material !
• The next few slides are a brief intro of
Quantix Marketing Consulting.
• They are meant to provide a quick look on our
position in the marketplace today as well as
a reasoning for our proposal to co-operate
on marketing related projects.
• As presentations maybe limited in setting up a
close business relationship, we would be
happy if we could arrange for a short meeting
to discuss any details and explore solutions.
3
Who we are…
• Young company with experiencedprofessionals in market research and
strategic consulting.
• Hub of consultants. Your gateway to high-end
services. Flexible structure, adaptive to clients’
needs and specific briefs.
Research & Consulting Boutique
• Experts: over 15 years experience, high business
exposure, management positions
• Senior Consultants: over 10 years experience
• Senior Analysts: over 5 years experience
Levels
4
How we are designed…
Research &
Strategy
CORE TEAM
Marketing
research
Market
planning
Strategy
Branding
All books mention
organizations shift
their structures towards
more flexible layouts.
Despite a reluctance in working
with such companies still exists,
reality proves these bodies allow access to better
resources and provide more cost efficient solutions.
5
How we work…A win-win business model
Quantix
Marketing
Consulting
CUSTOMER
Data collection
partners (CATI, CAWI,
F2F, WAPI, etc)
Senior Quantix experts & consultants:
• Understand client’s business issue and
transform it into research objectives
• Design the most appropriate research
• Check on every key detail of the data
collection process
• Ensure data validity (database control)
• Run data analyses
• Interpret the results from a business
decision perspective
• Communicate and work together with
the client for maximized use of insightsAll
sta
ge
sru
nb
ys
en
ior
pro
fes
sio
na
ls
Selected specialists
for each particular
project
MAXIMIZED
CUSTOMER
BENEFITS !
6
Why we are here…
• We strongly believe managers and real decision
makers need more than “safe” reports and
“regular” charts most agencies provide...
• There are more and more marketing professionals
seeking bundled services: research, consulting,
strategic perspective, branding…
• Organizations want more with less money. It is
time for different perspectives on internal
structure of agencies, leading to lower costs &
better tariffs
• We are not into “industrialized” research! We are
a boutique, we spend time understanding the
issue, go deep into the your business objectives
and dedicate senior professionals to help.
7
Did you ever…
• …read Focus Group reports that told you
lots of things you’ve already known ?
• …run extensive Segmentation studies that
ended up without a proper implementation
in the organization ?
• …go through research reports showing
you lots of data and not so many insights
• …read reports full of “what” without
serious attempts to answer to “why” or
“so what” ?
• …feel you paid a significant amount for
little actionable information?
• …feel you paid more for the agency brand
than for the actual output you received
if
”YES”is an answer to some
of the questions
on the left,
then our proposition
might be in line with
actual needs in
your organization
8
• Product & concept testing
• Customer Satisfaction surveys
• Mystery Shopping
• Brand evaluation and positioning
• Market segmentation, life-style and values
• Organizational values survey
• Research Projects Audit
• Research function outsourcing
What we can do for our partners…
Marketing
Research &
Insights
Marketing
Consulting
• Market planning and strategic consulting
• Brand development and evaluation
• Consulting on methodology and project design
• Business Strategy consultancy on insights
implementation
basic
sophisticated
9
Quantix Pyramid of Services
Marketing Researchregular studies
Marketing Insights & ConsultingIn-depth research approaches,
Complex analyses,
Implementation
Marketing & Business ConsultingIn-depth research approaches,
Complex analyses,
Implementation
Marketing plans,
Strategic Positioning,
Brand Books, Management
Dashboards, Revenue models…
Collaborative workshops,
Insights function outsourcing,
organizational implementation
of insights, research audit, etc…
Typical studies: Customer
Satisfaction, Mystery Shopping,
Concept & Product Testing, Brand
Positioning, Market Segmentation, etc…
“Commodity” services in marketing research
Insights,
Business Management
Data, Facts
Raw inputs
10
Large repertoire of Methods & Tools
We can use for you most of the current research tools available
in the marketplace today. Our stable platform relies on 3 pillars:
• Quantix resources & knowledge
• Romanian selected partners for various tools
• UK partners for additional tools & expertise
Data collection
• telephone interviews (CATI)
• face to face, paper (PAPI)
computer assisted (CAPI) or
web assisted (WAPI)
• online (CAWI)
• unstructured interviews, free
discussions
• web discussions
• observations
• web automated monitoring
• …
Types of studies
• quantitative, sampling surveys
• marketing experiments
• focus groups
• in depth interviews
• ethnographic research
• desk research
• neuromarketing approaches
• media monitoring
• …
11
Portfolio Highlights
Honored to be working with or
having worked for great companies and brands:
* Through direct contracts or as subcontractors for third parties
Durable goods
Food & beverages
Drinks
Sports Apparel
Medical services
Construction
Electronics / IT
Advertising
Marketing Research
NGO’s
Banking
Insurance
Telecom
Media & Publishing
Transportation
12
References
13
Our Consulting Team
Working in various sectors of
marketing since 1988
Over 10 years experience in top
multinationals (Citigroup, Vodafone)
Founded Quantix in 2009,
developing consulting services
related to research, branding &
strategy
He is acting Strategic Consultant for
Kantar Millward Brown. Editor and
collaborator for SMARK, partner on
various projects for Integrated
Consulting and Think Digital Group.
Co-founder of Youth Monitor.
Founder of Sport Insights
In nearly 20 years experience in
marketing research, passed through
all stages, from data analyst to
consultant.
Became an analyst in one of the
largest agencies , GfK România,
completing her expertise with
subsequent positions in Vodafone or
Ipsos.
Has joined Quantix team in 2010 as
a senior consultant contributing to
the launch of a pioneer project in
Romania, Sport Insights
Cosmin Naecosmin@quantix.ro
+40722 621 041
Executive
Cornelia Nenciucornelia@quantix.ro
+40722 669 430
Sr.Consultant, Managing Partner
With a strong corporate background
in multinational companies, Radu
has more than 10 year on the
entrepreneurial side, in marketing
insights and consultancy. Involved in
project in a broad range of sectors, in
research or business intelligence, he
has a strong expertise in
transforming data in meaningful
insights and providing actionable
business recommendations.
He joined Quantix team in 2016 as a
business developer and senior
consultant
Radu Bogdanradu@quantix.ro
+40724 534 232
Sr.Consultant, Managing Partner
14
Based on a global survey on market research managers,
approximately
20%of the research budgets are spent with
small agencies and consulting partners.
Main advantages of small agencies are:
“more flexible”,
“closer to clients”,
“less expensive”,
“higher understanding of the clients’ needs”
15
USE
our
EXPERIENCE
!
16
Cosmin Nae
cosmin@quantix.ro
+40722 621 041
Open to discuss any business needs you have!
Glad to help!
Cornelia Nenciu
cornelia@quantix.ro
+40722 669 430
Contacts
www.quantix.ro
Radu Bogdan
radu@quantix.ro