Quantix Marketing ConsultingCompany & Services

B r i e f O v e r v i e w

2017

2

Thank you for going through this brief material !

• The next few slides are a brief intro of

Quantix Marketing Consulting.

• They are meant to provide a quick look on our

position in the marketplace today as well as

a reasoning for our proposal to co-operate

on marketing related projects.

• As presentations maybe limited in setting up a

close business relationship, we would be

happy if we could arrange for a short meeting

to discuss any details and explore solutions.

3

Who we are…

• Young company with experiencedprofessionals in market research and

strategic consulting.

• Hub of consultants. Your gateway to high-end

services. Flexible structure, adaptive to clients’

needs and specific briefs.

Research & Consulting Boutique

• Experts: over 15 years experience, high business

exposure, management positions

• Senior Consultants: over 10 years experience

• Senior Analysts: over 5 years experience

Levels

4

How we are designed…

Research &

Strategy

CORE TEAM

Marketing

research

Market

planning

Strategy

Branding

All books mention

organizations shift

their structures towards

more flexible layouts.

Despite a reluctance in working

with such companies still exists,

reality proves these bodies allow access to better

resources and provide more cost efficient solutions.

5

How we work…A win-win business model

Quantix

Marketing

Consulting

CUSTOMER

Data collection

partners (CATI, CAWI,

F2F, WAPI, etc)

Senior Quantix experts & consultants:

• Understand client’s business issue and

transform it into research objectives

• Design the most appropriate research

• Check on every key detail of the data

collection process

• Ensure data validity (database control)

• Run data analyses

• Interpret the results from a business

decision perspective

• Communicate and work together with

the client for maximized use of insightsAll

sta

ge

sru

nb

ys

en

ior

pro

fes

sio

na

ls

Selected specialists

for each particular

project

MAXIMIZED

CUSTOMER

BENEFITS !

6

Why we are here…

• We strongly believe managers and real decision

makers need more than “safe” reports and

“regular” charts most agencies provide...

• There are more and more marketing professionals

seeking bundled services: research, consulting,

strategic perspective, branding…

• Organizations want more with less money. It is

time for different perspectives on internal

structure of agencies, leading to lower costs &

better tariffs

• We are not into “industrialized” research! We are

a boutique, we spend time understanding the

issue, go deep into the your business objectives

and dedicate senior professionals to help.

7

Did you ever…

• …read Focus Group reports that told you

lots of things you’ve already known ?

• …run extensive Segmentation studies that

ended up without a proper implementation

in the organization ?

• …go through research reports showing

you lots of data and not so many insights

• …read reports full of “what” without

serious attempts to answer to “why” or

“so what” ?

• …feel you paid a significant amount for

little actionable information?

• …feel you paid more for the agency brand

than for the actual output you received

if

”YES”is an answer to some

of the questions

on the left,

then our proposition

might be in line with

actual needs in

your organization

8

• Product & concept testing

• Customer Satisfaction surveys

• Mystery Shopping

• Brand evaluation and positioning

• Market segmentation, life-style and values

• Organizational values survey

• Research Projects Audit

• Research function outsourcing

What we can do for our partners…

Marketing

Research &

Insights

Marketing

Consulting

• Market planning and strategic consulting

• Brand development and evaluation

• Consulting on methodology and project design

• Business Strategy consultancy on insights

implementation

basic

sophisticated

9

Quantix Pyramid of Services

Marketing Researchregular studies

Marketing Insights & ConsultingIn-depth research approaches,

Complex analyses,

Implementation

Marketing & Business ConsultingIn-depth research approaches,

Complex analyses,

Implementation

Marketing plans,

Strategic Positioning,

Brand Books, Management

Dashboards, Revenue models…

Collaborative workshops,

Insights function outsourcing,

organizational implementation

of insights, research audit, etc…

Typical studies: Customer

Satisfaction, Mystery Shopping,

Concept & Product Testing, Brand

Positioning, Market Segmentation, etc…

“Commodity” services in marketing research

Insights,

Business Management

Data, Facts

Raw inputs

10

Large repertoire of Methods & Tools

We can use for you most of the current research tools available

in the marketplace today. Our stable platform relies on 3 pillars:

• Quantix resources & knowledge

• Romanian selected partners for various tools

• UK partners for additional tools & expertise

Data collection

• telephone interviews (CATI)

• face to face, paper (PAPI)

computer assisted (CAPI) or

web assisted (WAPI)

• online (CAWI)

• unstructured interviews, free

discussions

• web discussions

• observations

• web automated monitoring

• …

Types of studies

• quantitative, sampling surveys

• marketing experiments

• focus groups

• in depth interviews

• ethnographic research

• desk research

• neuromarketing approaches

• media monitoring

• …

11

Portfolio Highlights

Honored to be working with or

having worked for great companies and brands:

* Through direct contracts or as subcontractors for third parties

Durable goods

Food & beverages

Drinks

Sports Apparel

Medical services

Construction

Electronics / IT

Advertising

Marketing Research

NGO’s

Banking

Insurance

Telecom

Media & Publishing

Transportation

12

References

13

Our Consulting Team

Working in various sectors of

marketing since 1988

Over 10 years experience in top

multinationals (Citigroup, Vodafone)

Founded Quantix in 2009,

developing consulting services

related to research, branding &

strategy

He is acting Strategic Consultant for

Kantar Millward Brown. Editor and

collaborator for SMARK, partner on

various projects for Integrated

Consulting and Think Digital Group.

Co-founder of Youth Monitor.

Founder of Sport Insights

In nearly 20 years experience in

marketing research, passed through

all stages, from data analyst to

consultant.

Became an analyst in one of the

largest agencies , GfK România,

completing her expertise with

subsequent positions in Vodafone or

Ipsos.

Has joined Quantix team in 2010 as

a senior consultant contributing to

the launch of a pioneer project in

Romania, Sport Insights

Cosmin Naecosmin@quantix.ro

+40722 621 041

Executive

Cornelia Nenciucornelia@quantix.ro

+40722 669 430

Sr.Consultant, Managing Partner

With a strong corporate background

in multinational companies, Radu

has more than 10 year on the

entrepreneurial side, in marketing

insights and consultancy. Involved in

project in a broad range of sectors, in

research or business intelligence, he

has a strong expertise in

transforming data in meaningful

insights and providing actionable

business recommendations.

He joined Quantix team in 2016 as a

business developer and senior

consultant

Radu Bogdanradu@quantix.ro

+40724 534 232

Sr.Consultant, Managing Partner

14

Based on a global survey on market research managers,

approximately

20%of the research budgets are spent with

small agencies and consulting partners.

Main advantages of small agencies are:

“more flexible”,

“closer to clients”,

“less expensive”,

“higher understanding of the clients’ needs”

15

USE

our

EXPERIENCE

!

16

Cosmin Nae

cosmin@quantix.ro

+40722 621 041

Open to discuss any business needs you have!

Glad to help!

Cornelia Nenciu

cornelia@quantix.ro

+40722 669 430

Contacts

www.quantix.ro

Radu Bogdan

radu@quantix.ro