Presented By:Nicole DentonManaging Director, Pyxl Scottsdale

Content Amplification: The Next Phase of Content Marketing

Did You Know?60% of businesses employ some form of content marketing.

Forbes

Did You Know?The average lifespan of a piece of content is shrinking —most social sharing engagement occurs within the first 48 hours a piece of content is published, and a majority of a piece’s views happen within the first week.

Pete Spande, Federated Media

48HRS

Do MoreContent marketing alone isn’t enough. Today it’s all about content amplification.

Maximize the organic reach of your content by promoting your network(s)

Create awesome, sticky content that people love.

Use native advertising opportunities to expand that reach.

Create AmplifyPromote

3 Steps to Amplified Content

Step 1Create Awesome, “Sticky” Content People Love

Anatomy of a Winning Blog Post/Article

Attention-grabbing headline

Well-written body content

Imagery and/or video

Social sharing

Call to action

Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) performed 38% better than headlines without clarifications, suggesting readers are more likely to click when they have a clear picture of what lies behind the headline.

User Behavior

Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.”

“Why,” on the other hand, decreased CTR by 37%.

Headlines with language that conveys a sense of urgency (“need”, “now”) generated lower CTRs than headlines that didn’t use such pushy language (44% and 12% lower).

CTR is highest for headlines with 81-100 characters.

Keep important info in the first 65 characters for search though!

Step 2Promote to Your Network(s)

Promote to Your NetworkCater your promotions based on the

persona(s) your post is targeted at.

Engage with niche communitiesNiche communities can allow you to easily engage with a group of people that matches your target audience.

Re-post and Test- Don’t just promote once - re-post ongoing, reaching your audience where they are and at different times of the day. - Test the messaging in your posts, don’t just try the headline every time.

Sharing is Caring- Make sure your post is shareable- Extract shareable snippets

Step 3Amplify to Extend Your Reach

- Facebook Sponsored Posts- Promoted Tweets- StumbleUpon Paid Discovery- LinkedIn Sponsored Posts- Outbrain- Taboola- Sharethrough

Native Advertising Opportunities

- Consumers look at native ads 53% more often than they look at traditional display ads

IPG Media Lab and Sharethrough

Did You Know?

Not every piece of content should be amplified.

Content Amplification Tips

- Focus on educating, entertaining and delivering, not giving a hard pitch for your products or services.- Your benchmark of success should be engagement, not clicks.- Monitor, analyze and refine.

Thank You!

www.thinkpyxl.comndenton@thinkpyxl.com

Download our eBook to get started pyxl.it/contentamplification