pygmyTITAN at MIPI Developers Conference

Post on 15-Feb-2017

239 views 1 download

Transcript of pygmyTITAN at MIPI Developers Conference

MIPI Beyond Mobile

Industrial Computer-on-Module Case

Study

Nikola Nenadić, pygmyTITAN

“Industrial Mobile” Market •! Non-consumer applications of mobile technology •! Potential to disrupt a number of industries •!Medical, robotics, instrumentation, retail, logistics &

transportation, emerging markets (VR/AR, IoT, drones) •! People are already doing it…

2

!!!"#$%%&'()"*+', !!!"'+-./$01("*+', !!!".'$2(#+3)(4/"*+', !!!"+/*.5'"*+',

Market Forecasts by 2020

3

Benefits of Mobile Technology •  Driven by smartphone form factor •  Low power, small form factor •  Latest ARM processor architectures •  Superior video processing with hardware acceleration •  Integrated signal processing capability •  Integrated radio (cellular, Wi-Fi, BT) •  Advanced power management

•  Pervasive technology (over 2 billion devices) •  Rich mobile software application ecosystem

4

The Most Popular Invention in History

5

6(3(%#+0(,

7"89,7"89,6(3(:./.+0,7";89,

Mobile Application Space is Huge

6

<%%3(,<%%,=1+4(,>,;,'.33.+0,$%%3.*$?+0/,$/,+@,A50(,;B78,

ARM Landscape is Changing • Mobile ARM market consolidation is in progress •  A number of suppliers left the mobile market recently

(TI, Nvidia, Broadcom, Marvell, Intel)

• Only pure play mobile suppliers stay in the game (Qualcomm, Samsung, MediaTek, HiSilicon)

•  Disproportion: $400B1 mobile vs. $25B2 embedded •  Budgets for innovation in mobile are much bigger •  Reduced supply of high-end ARM platforms for

embedded ! Growing pressure to employ consumer mobile

SoCs in embedded applications

7

1)Globalrevenuefromsmartphonesalesin2016,GfK;2)EmbeddedBoardsandIntegratedcomputersystemsmarketsizein2018,VDCResearch,2016

Key Obstacle for Industrial Mobile

•  Pure play mobile suppliers are focused on a small number of high volume customers

•  Embedded systems market is highly fragmented, with thousands of different clients and applications

• Mobile components are short-lived, driven by consumer market dynamics

!  Mobile technology stays inaccessible for embedded developers

8

Lesson from the Past – Industrial PC

•  In the early 90’s technology landscape was similar •  There were 18 manufacturers of x86 processors •  IBM PC’s commercial success accelerated

development and consolidated the market •  Latest innovations were becoming cheap •  Pressure to use commercial PC technology

in industrial applications was rising •  1992 – PC/104 Consortium •  2005 – COM Express (PICMG) •  $3.5B1 market today

9

1)IMSResearch,2011

Consumer vs. Industrial Applications

Consumer Products:

•  Fast time to market

•  Large volumes •  No customization •  Price pressure •  Short product lifetime

Industrial Devices:

•  Slower adoption rate, regulatory approvals

•  Low and medium volumes •  Tailored solutions •  Relaxed price margins •  Expected longevity

(> 5 years) •  Multi-vendor sourcing

10

Mobile Computer-on-Module •  Smartphone electronics packed in a component • Open architecture •  Standardized form factor and pinout ! Solves longevity issue, enables multi-vendor sourcing

• Modular approach – reduced complexity & risk •  Building products on mainstream mobile technology ! Compatibility & continuous access to the latest innovations

•  Standardization of interfaces inside smartphones makes mobile COM possible ! Key role of MIPI Alliance

11

Mobile Form Factor

•  Smartphone main boards takes approx. the same area •  High level of integration, small thickness

•  Power consumption: up to 3 W

•  Mobile COMs can be made small and thin, enabling smartphone-like industrial mobile devices

•  Heat dissipation, EMC/EMI, RF shielding

12

How We Did It

•  PCB area: 21.6 cm2

•  Total thickness: 5 mm •  Integrated heat spreader, EMC/EMI and RF shielding

13

Mobile COM Module Pinout •!Mobile by its nature: based on MIPI interfaces •! No power hungry/legacy industrial PC interfaces

(Ethernet, PCIe, SATA)

14

Widely used mobile interfaces: •! MIPI Display Serial Interface

(DSI + LCD control) •! MIPI Camera Serial Interface (CSI + CCI) •! Universal File Storage (UFS + card signals) •! HSIC

Smartphone external interfaces: •! USB 2.0 / USB 3.0 •! HDMI

Integrated radio: •! Cellular •! Wi-Fi •! Bluetooth, NFC

Legacy mobile interfaces: •! SD Card, SDIO

Audio, sensors and control: •! Audio (MIPI SLIMbus/MIPI SoundWire/I2S) •! MIPI I3C, VGI

High-Performance: •! MIPI UniPort-M or M-PCIe?

Embedded Interfaces: •! UART, SPI, I2C, GPIO

Auxiliary Interfaces: •! SIM card, JTAG, boot selection,

power management, system management

?

Mobile COM System Block Diagram

15

Mobile vs. PC COMs

16

Feature IndustrialMobile IndustrialPC

CPUarchitecture: dominantlyARM dominantlyx86

Boardsize: 12.5–25cm2 45–90cm2

Powerconsump?on: <3W 6-55W

Integratedradio: " #

Ba]erypowermanag.: " #

So^ware: Android/Linux Windows/Linux

Totalsystemprice: low high

Mechanical and Thermal Considerations •  Connector solution ! Low mating height ! High density ! 250-400 signal pins

• Mobile use cases ! Constrained space inside device ! Power dissipation ! Mechanical robustness ! Low weight

• Maintenance and servicing ! Easy module replacement ! Easy device upgrade

17

Anexample–pygmyTITANsolu?on

Mobile COM Ecosystem Challenges

18

•  Industrial Mobile ecosystem do not exist today •  The idea is to take components and know-how

directly from consumer mobile •  Ease technology transfer by implementing mobile

standards without any changes •  SoCs, ICs, displays, cameras, sensors,

mechanical components suppliers – should have no extra effort

•  Unified Industrial Mobile software architecture is needed to ensure compatibility and enable re-usage of commercial mobile applications

The Winner is Clear

19

Software and Security •  Android is the winner of platform wars •  Embedded Android variant is needed

for Industrial Mobile to succeed •  Part of AOSP or middleware extension? •  Plug and play functionality, dynamic driver loading

• Mobile and IoT applications – security is key concern! •  Security Architecture should be

integral part of COM platform specification •  Hardware root of trust, secure boot, Trusted Zone

20

Conclusions & Recommendations • Open architecture COM module standards facilitate

usage of mobile technology in industrial sector • Mobile is enabling technology for a number of

non-consumer applications with high-growth potential • Mobile industry is positioned well to capture significant

part of the industrial market in the future

•  PICMG led the effort for the Industrial PC • MIPI Alliance should lead it for the Industrial Mobile • Mobile computing module standard,

security architecture, and embedded Android

21

To learn more, visit our exhibit in Grand Hall during the conference

Thank you for your time!

Any questions?

Nikola Nenadic Founder & CEO, pygmyTITAN

nikola.nenadic@pygmyTITAN.com