Integrated Marketing CampaignsUsing Personal URLs, Web Pages & Email

Automated Response Tracking and Follow-up

The Internet Changed Everything

It changed the way buyers buy, and the way sellers sell.

It changed the role of direct mail.

Boost Response Rates

“42% of direct mail recipients prefer to respond online”

– 2006 DMA Study

Are you there for them?

Generate Interest with Personal URLs

Recipient’s Name Campaign Web Address

Bill Gates BillGates.MyLeadParadise.com

Steve Jobs SteveJobs.MyLeadParadise.com

Michael Jordan MichaelJordan.MyLeadParadise.com

Personal URLs and Landing Pages

Engage respondent with relevant content in direct mail, including a personalized URL

Capture online response Continue “personal” conversation online Generate highly qualified leads

Automatically triggered follow-up email to respondent Variable email content determined by web activity Continued personalized communication solidifies the relationship

Automated Follow-up to Respondents

React immediately to leads Distributed via email or PDA/cell phone No need for cold-calling

Automated Lead Distribution

Carolyn Sample just responded to your campaign

Steve Salesperson,

Carolyn Sample just responded to your campaign.

Contact information: 123 Anystreet, USA (555)547-1234

Survey Results: May I call you to discuss? Yes

All visits and online activities are tracked Reports to help “fine tune” your marketing Automated data delivery

Reporting and Analytics

Personalized URLs and Landing Pages

Capture the 33% of direct mail respondents who prefer to respond online

Typically see response rate lift of at least 2X through relevant messaging & Personalized URLs

Obtain real-time campaign performance measurement and lead distribution

The Power of Personalized URLs

Campaigns that utilize relevant graphics and text commonly see a 2-5X lift in response rates

– PODi, The Digital Printing Initiative

Non- Integrated

Personalized Campaign

Budget $30,000 $30,000

Pieces Mailed 100,000 50,000

Cost Per Piece $.30 $.60

Response Rate 2% 10%

# Leads 2,000 5,000

Cost per Lead $15 $6

Comparing Return on Investment

Lower Cost per Sale

Non- Integrated

Personalized Campaign

Budget $30,000 $30,000

Pieces Mailed 100,000 50,000

Cost Per Piece $.30 $.60

Response Rate 2% 10%

# Leads 2,000 5,000

Cost per Lead $15 $6

Conversion Rate 15% 15%

# of Orders 300 750

Revenue per Order $400 $400

Total Revenue $120,000 $300,000

Cost per Sale $100 $40

Complete the Cycle