Post on 08-May-2015
description
Presentation Title Here
Tony WrightCEO & Founder, Wright IMC
Using Social Networks to Create, Distribute, and Kick-Ass at Content
Joe Youngblood
Senior SEO Strategist
Social + Content = SEO
Creating Content
Creating Content: Use Your Tools
Creating Content: Your target audience… listen to them
Seriously, LISTEN.
Creating Content: Competitors, spy on them
Boring Industry? Content creation is not THAT hard
Example: Veterinarians
2,000+ upvotes, front page of Reddit
Example: Geek Culture & Easter Egg
Example: Geek Culture & Easter Egg
Example: Geek Culture & Easter Egg
Example: Geek Culture & Easter Egg
Example: Geek Culture & Easter Egg
Facebook Graph Search: Use for Content DOMINATION
Graph Search Mission: Conquer Old Spice
Facebook Graph Search: This is useless…
Facebook Graph Search: But wait.. There’s more
Facebook Graph Search: Oh, this looks interesting.
Facebook Graph Search: ……… I did some research here, sorry I can’t show that. So here’s a cat with a beer on its head
Facebook Graph Search: Mother. Of. God.
Facebook Graph Search: How the results are organized
Facebook Graph Search: Excel at it
Facebook Graph Search: Getting Your Competitors Fans’ Attention…
Do A Space Dive
Do A Space Dive
Can’t Do a Space Dive? Do an Anti-Space Dive
I don’t have time for this, find me after the session if you are interested in: Real Time Content Marketing
• Oreos• Burger King• MTV
Content Distribution: Make it fly
Content Distribution: If you’re not buying ads on social networks…
Paid Content Promotion: Stumbleupon
Paid Content Promotion: Reddit Ads
Paid Content Promotion: Reddit Results 1
Paid Content Promotion: Reddit Results 2
Paid Content Promotion: Before
Paid Content Promotion: After
BONUS! BREAKING! NEW!
BONUS! BREAKING! NEW!
• Imgur.com, a popular image hosting site, just quietly rolled out sponsored image posts on their new home page.
• Reaches 3.8billion views per month
• $0.10/view of your image
• Currently need $10k to $15k– Will be flexible
• Self-serve portal coming at end of March
QnA With Imgur’s Matt
What About Outreach? Not in this session…
Campaign Development for Content Marketingat 1:30 w/ Jenneva Vargas, Steve Floyd, & Christina Zila
FIN
STAY IN CONTACTmore aweseness to come from the WrightIMC team
Twitter: @YoungbloodJoe
Blog:WrightIMC.com/blog