Post on 13-Sep-2020
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 1,773 25.2 86 8,659 39.7 136 28,261 46.0 157
Great Pub Great Food Silver 2,462 35.0 76 11,207 51.4 112 33,687 54.8 119
Mainstream Pub with Food - Suburban Value 5,219 74.3 134 13,369 61.3 110 35,728 58.1 105
Mainstream Pub with Food - Suburban Aspiration 2,090 29.7 80 9,610 44.1 119 32,299 52.5 142
Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 124 0.2 2
Mainstream Pub with Food - Country Aspiration 1,060 15.1 122 5,982 27.4 221 12,738 20.7 167
Bit of Style 1,181 16.8 67 4,640 21.3 85 22,135 36.0 144
YPV Mainstream 112 1.6 78 259 1.2 58 3,932 6.4 315
YPV Premium 198 2.8 42 631 2.9 43 6,693 10.9 163
Community Wet 3,881 55.2 179 6,970 32.0 103 18,427 30.0 97
Total 18+ Population in Catchment 7,026 21,802 61,472
ABC1 86 106 118
C2DE 116 94 80
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
54.4
% Index
43.9
61,472
45.6
0.5 Mile Catchment
%
56.1
1,757 1,921
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
62.7
37.3
Pub Catchment Report - CF23 9PW
B Prestige Positions I Family Basics H Aspiring Homemakers
4,360
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
4
7,026
325
21,802
Experian Copyright 2016 1
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
Experian Copyright 2016 2
Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 672 9.6 862 4.0 1,828 3.0
A02 Uptown Elite 0 0.0 64 0.3 1,453 2.4 I37 Budget Generations 317 4.5 584 2.7 866 1.4
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 659 9.4 729 3.3 767 1.2
A04 Metro High-Flyers 0 0.0 0 0.0 115 0.2 I39 Families with Needs 298 4.2 956 4.4 1,821 3.0
B05 Premium Fortunes 384 5.5 1,045 4.8 1,550 2.5 J40 Make Do & Move On 0 0.0 45 0.2 172 0.3
B06 Diamond Days 370 5.3 2,906 13.3 4,933 8.0 J41 Disconnected Youth 112 1.6 259 1.2 576 0.9
B07 Alpha Families 4 0.1 333 1.5 998 1.6 J42 Midlife Stopgap 53 0.8 77 0.4 641 1.0
B08 Bank of Mum and Dad 16 0.2 204 0.9 1,944 3.2 J43 Renting a Room 0 0.0 0 0.0 5 0.0
B09 Empty-Nest Adventure 33 0.5 53 0.2 523 0.9 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0
C10 Wealthy Landowners 0 0.0 0 0.0 147 0.2 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0
C11 Rural Vogue 0 0.0 0 0.0 14 0.0 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 449 6.4 526 2.4 661 1.1
C13 Village Retirement 0 0.0 0 0.0 27 0.0 K48 Low Income Workers 0 0.0 0 0.0 150 0.2
D14 Satellite Settlers 0 0.0 0 0.0 50 0.1 L49 Dependent Greys 69 1.0 69 0.3 85 0.1
D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 61 0.9 140 0.6 331 0.5
D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 65 0.9 128 0.6 1,023 1.7
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 65 0.9 283 1.3 691 1.1
E18 Legacy Elders 215 3.1 1,643 7.5 4,384 7.1 L53 Seasoned Survivors 99 1.4 99 0.5 236 0.4
E19 Bungalow Heaven 0 0.0 0 0.0 33 0.1 M54 Down-to-Earth Owners 166 2.4 253 1.2 296 0.5
E20 Classic Grandparents 49 0.7 427 2.0 1,108 1.8 M55 Offspring Overspill 724 10.3 1,078 4.9 1,719 2.8
E21 Solo Retirees 23 0.3 306 1.4 977 1.6 M56 Self Supporters 78 1.1 78 0.4 273 0.4
F22 Boomerang Boarders 0 0.0 284 1.3 1,035 1.7 N57 Community Elders 0 0.0 0 0.0 26 0.0
F23 Family Ties 294 4.2 1,065 4.9 2,401 3.9 N58 Cultural Comfort 0 0.0 0 0.0 57 0.1
F24 Fledgling Free 0 0.0 0 0.0 14 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 95 1.4 231 1.1 894 1.5 N60 Ageing Access 66 0.9 198 0.9 981 1.6
G26 Cafés and Catchments 0 0.0 435 2.0 3,585 5.8 O61 Career Builders 116 1.7 180 0.8 1,662 2.7
G27 Thriving Independence 253 3.6 1,441 6.6 2,749 4.5 O62 Central Pulse 0 0.0 0 0.0 1,150 1.9
G28 Modern Parents 0 0.0 154 0.7 2,286 3.7 O63 Flexible Workforce 0 0.0 0 0.0 369 0.6
G29 Mid-Career Convention 0 0.0 28 0.1 416 0.7 O64 Bus-Route Renters 198 2.8 631 2.9 1,461 2.4
H30 Primary Ambitions 502 7.1 986 4.5 2,420 3.9 O65 Learners & Earners 0 0.0 0 0.0 2,867 4.7
H31 Affordable Fringe 465 6.6 1,465 6.7 1,790 2.9 O66 Student Scene 0 0.0 0 0.0 489 0.8
H32 First-Rung Futures 0 0.0 107 0.5 947 1.5 U99 Unclassified 56 0.8 958 4.4 1,290 2.1
H33 Contemporary Starts 0 0.0 492 2.3 1,758 2.9 Total 7,026 21,802 61,472
H34 New Foundations 0 0.0 0 0.0 71 0.1
H35 Flying Solo 0 0.0 0 0.0 357 0.6
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
Experian Copyright 2016 3
Experian Helpdesk: EMSUKHelpdesk@experian.com
0115 968 5099
● Many in receipt of Tax Credits
● Most likely to have small pets
● Singles and cohabitees 36+
● Family neighbourhoods
● Middle managers
● Large outstanding mortgage
● Comfortable income
● Moderate use of Internet
● Pre-retirement
● Families with adult children
● Individual incomes not high
● Better off if children are contributing
● Own 3 bed semis and terraces
● Bills can become a struggle● Broadsheet readers
● Married couples in 30s or 40s
● Oldest average age of 78
● Mostly living alone
● Own comfortable homes outright
● Final salary pensions
● Low technology knowledge
● Well-off retirees
● Spacious detached homes
● Comfortable retirement income
● Wide range of investments
● Check stocks and shares online
4. G27 Thriving IndependenceWell-qualified older singles with incomes from successful professional careers in good quality
housing
● Often take short breaks and holidays
Top 5 Mosaic Types
Retired residents in sizeable homes whose finances are secured by significant assets and
generous pensions
Time-honoured elders now mostly living alone in comfortable suburban homes on final salary
pensions
If you do not have log in details for Segmentation Portal then please contact the
Settled families with children owning modest, 3-bed semis in areas where there's more house for
less money
Full visualisation of all types and groups are available in Segmentation Portal:
● School age children
● Have lived there 5 years or more
● Own semis in affordable suburbs
1 Mile Catchment Mosaic Type Visualisation
3. H31 Affordable Fringe
2. E18 Legacy Elders
1. B06 Diamond Days
www.segmentationportal.com
5. M55 Offspring OverspillLower income owners whose adult children are still striving to gain independence meaning space
is limited
Experian Copyright 2016 4
Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19
20
Loungers
Independent Free
Unknown
Stonegate Pub Company
Mitchells & Butlers
Brain
Independent Free
Punch Pub Company
Deli Rouge
Unicorn Inn
Juno Lounge
Rompney Castle
Ty Glas
Grape & Olive
Gower Hotel
Punch Pub Company
Brain
Brain
Mitchells & Butlers
Enterprise Inns
Brain
Mitchells & Butlers
Brain
Punch Pub Company
Punch Pub Company
Independent Free
Marston's
Terra Nova Cafe
Monkstone Inn
Three Brewers
Three Arches Hotel
Village Inn
Cross Inn
Sir Henry Morgan
Llanrumney Hall
New Pennsylvania Inn
Retreat
Hollybush
Harvester Coed-Y-Gores
Discovery
1.1
1.2
Distance From
Site (Miles)
0.0
0.3
0.5
0.5
9.5
Drivetime from
Site (Minutes)
1.6
1.4
1.5
1.5
1.6
1.6
1.2
1.2
1.3
1.6
1.6
0.8
1.1
1.1
9.8
10.9
10.7
6.5
9.0
Competitor Map and Report
11.5
0.2
3.0
3.1
3.2
6.4
7.0
5.3
8.7
7.1
13.2
9.7
9.8
9.2
Pubs Catchment Site
Experian Copyright 2016 5