Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 1,773 25.2 86 8,659 39.7 136 28,261 46.0 157

Great Pub Great Food Silver 2,462 35.0 76 11,207 51.4 112 33,687 54.8 119

Mainstream Pub with Food - Suburban Value 5,219 74.3 134 13,369 61.3 110 35,728 58.1 105

Mainstream Pub with Food - Suburban Aspiration 2,090 29.7 80 9,610 44.1 119 32,299 52.5 142

Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 124 0.2 2

Mainstream Pub with Food - Country Aspiration 1,060 15.1 122 5,982 27.4 221 12,738 20.7 167

Bit of Style 1,181 16.8 67 4,640 21.3 85 22,135 36.0 144

YPV Mainstream 112 1.6 78 259 1.2 58 3,932 6.4 315

YPV Premium 198 2.8 42 631 2.9 43 6,693 10.9 163

Community Wet 3,881 55.2 179 6,970 32.0 103 18,427 30.0 97

Total 18+ Population in Catchment 7,026 21,802 61,472

ABC1 86 106 118

C2DE 116 94 80

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

54.4

% Index

43.9

61,472

45.6

0.5 Mile Catchment

%

56.1

1,757 1,921

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

62.7

37.3

Pub Catchment Report - CF23 9PW

B Prestige Positions I Family Basics H Aspiring Homemakers

4,360

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

4

7,026

325

21,802

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

Experian Copyright 2016 2

Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 672 9.6 862 4.0 1,828 3.0

A02 Uptown Elite 0 0.0 64 0.3 1,453 2.4 I37 Budget Generations 317 4.5 584 2.7 866 1.4

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 659 9.4 729 3.3 767 1.2

A04 Metro High-Flyers 0 0.0 0 0.0 115 0.2 I39 Families with Needs 298 4.2 956 4.4 1,821 3.0

B05 Premium Fortunes 384 5.5 1,045 4.8 1,550 2.5 J40 Make Do & Move On 0 0.0 45 0.2 172 0.3

B06 Diamond Days 370 5.3 2,906 13.3 4,933 8.0 J41 Disconnected Youth 112 1.6 259 1.2 576 0.9

B07 Alpha Families 4 0.1 333 1.5 998 1.6 J42 Midlife Stopgap 53 0.8 77 0.4 641 1.0

B08 Bank of Mum and Dad 16 0.2 204 0.9 1,944 3.2 J43 Renting a Room 0 0.0 0 0.0 5 0.0

B09 Empty-Nest Adventure 33 0.5 53 0.2 523 0.9 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 0 0.0 0 0.0 147 0.2 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 14 0.0 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 449 6.4 526 2.4 661 1.1

C13 Village Retirement 0 0.0 0 0.0 27 0.0 K48 Low Income Workers 0 0.0 0 0.0 150 0.2

D14 Satellite Settlers 0 0.0 0 0.0 50 0.1 L49 Dependent Greys 69 1.0 69 0.3 85 0.1

D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 61 0.9 140 0.6 331 0.5

D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 65 0.9 128 0.6 1,023 1.7

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 65 0.9 283 1.3 691 1.1

E18 Legacy Elders 215 3.1 1,643 7.5 4,384 7.1 L53 Seasoned Survivors 99 1.4 99 0.5 236 0.4

E19 Bungalow Heaven 0 0.0 0 0.0 33 0.1 M54 Down-to-Earth Owners 166 2.4 253 1.2 296 0.5

E20 Classic Grandparents 49 0.7 427 2.0 1,108 1.8 M55 Offspring Overspill 724 10.3 1,078 4.9 1,719 2.8

E21 Solo Retirees 23 0.3 306 1.4 977 1.6 M56 Self Supporters 78 1.1 78 0.4 273 0.4

F22 Boomerang Boarders 0 0.0 284 1.3 1,035 1.7 N57 Community Elders 0 0.0 0 0.0 26 0.0

F23 Family Ties 294 4.2 1,065 4.9 2,401 3.9 N58 Cultural Comfort 0 0.0 0 0.0 57 0.1

F24 Fledgling Free 0 0.0 0 0.0 14 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 95 1.4 231 1.1 894 1.5 N60 Ageing Access 66 0.9 198 0.9 981 1.6

G26 Cafés and Catchments 0 0.0 435 2.0 3,585 5.8 O61 Career Builders 116 1.7 180 0.8 1,662 2.7

G27 Thriving Independence 253 3.6 1,441 6.6 2,749 4.5 O62 Central Pulse 0 0.0 0 0.0 1,150 1.9

G28 Modern Parents 0 0.0 154 0.7 2,286 3.7 O63 Flexible Workforce 0 0.0 0 0.0 369 0.6

G29 Mid-Career Convention 0 0.0 28 0.1 416 0.7 O64 Bus-Route Renters 198 2.8 631 2.9 1,461 2.4

H30 Primary Ambitions 502 7.1 986 4.5 2,420 3.9 O65 Learners & Earners 0 0.0 0 0.0 2,867 4.7

H31 Affordable Fringe 465 6.6 1,465 6.7 1,790 2.9 O66 Student Scene 0 0.0 0 0.0 489 0.8

H32 First-Rung Futures 0 0.0 107 0.5 947 1.5 U99 Unclassified 56 0.8 958 4.4 1,290 2.1

H33 Contemporary Starts 0 0.0 492 2.3 1,758 2.9 Total 7,026 21,802 61,472

H34 New Foundations 0 0.0 0 0.0 71 0.1

H35 Flying Solo 0 0.0 0 0.0 357 0.6

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Many in receipt of Tax Credits

● Most likely to have small pets

● Singles and cohabitees 36+

● Family neighbourhoods

● Middle managers

● Large outstanding mortgage

● Comfortable income

● Moderate use of Internet

● Pre-retirement

● Families with adult children

● Individual incomes not high

● Better off if children are contributing

● Own 3 bed semis and terraces

● Bills can become a struggle● Broadsheet readers

● Married couples in 30s or 40s

● Oldest average age of 78

● Mostly living alone

● Own comfortable homes outright

● Final salary pensions

● Low technology knowledge

● Well-off retirees

● Spacious detached homes

● Comfortable retirement income

● Wide range of investments

● Check stocks and shares online

4. G27 Thriving IndependenceWell-qualified older singles with incomes from successful professional careers in good quality

housing

● Often take short breaks and holidays

Top 5 Mosaic Types

Retired residents in sizeable homes whose finances are secured by significant assets and

generous pensions

Time-honoured elders now mostly living alone in comfortable suburban homes on final salary

pensions

If you do not have log in details for Segmentation Portal then please contact the

Settled families with children owning modest, 3-bed semis in areas where there's more house for

less money

Full visualisation of all types and groups are available in Segmentation Portal:

● School age children

● Have lived there 5 years or more

● Own semis in affordable suburbs

1 Mile Catchment Mosaic Type Visualisation

3. H31 Affordable Fringe

2. E18 Legacy Elders

1. B06 Diamond Days

www.segmentationportal.com

5. M55 Offspring OverspillLower income owners whose adult children are still striving to gain independence meaning space

is limited

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Loungers

Independent Free

Unknown

Stonegate Pub Company

Mitchells & Butlers

Brain

Independent Free

Punch Pub Company

Deli Rouge

Unicorn Inn

Juno Lounge

Rompney Castle

Ty Glas

Grape & Olive

Gower Hotel

Punch Pub Company

Brain

Brain

Mitchells & Butlers

Enterprise Inns

Brain

Mitchells & Butlers

Brain

Punch Pub Company

Punch Pub Company

Independent Free

Marston's

Terra Nova Cafe

Monkstone Inn

Three Brewers

Three Arches Hotel

Village Inn

Cross Inn

Sir Henry Morgan

Llanrumney Hall

New Pennsylvania Inn

Retreat

Hollybush

Harvester Coed-Y-Gores

Discovery

1.1

1.2

Distance From

Site (Miles)

0.0

0.3

0.5

0.5

9.5

Drivetime from

Site (Minutes)

1.6

1.4

1.5

1.5

1.6

1.6

1.2

1.2

1.3

1.6

1.6

0.8

1.1

1.1

9.8

10.9

10.7

6.5

9.0

Competitor Map and Report

11.5

0.2

3.0

3.1

3.2

6.4

7.0

5.3

8.7

7.1

13.2

9.7

9.8

9.2

Pubs Catchment Site

Experian Copyright 2016 5