FUTURE OF RETAIL

Reinvention & Revolution: Retail On Demand & The New Brand

Champions

MUSIC PAYMENTS RETAIL

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Modern Shopper’s Demands

• Sophistication Based On Personal Knowledge

• Prepared To Trade Data For A Better

Experience

• Instant Access To Expertise

• Takes Advantage Of Technology

• Offered A Perfect Match

Retail On Demand

RETAIL ON

DEMAND

Service With An Opt In

“Give Me Personal Attention And Better Service”

STYLISTS LOOK TO YOUR PAST PURCHASES TO

TAILOR ADVICE

MODCLOTH

LOCATION AWARE APP PROVIDES SALES-STAFF

WITH CUSTOMERS’ PREFERENCES

NEIMAN MARCUS

Subject Specialist Staff members with specialized knowledge bases who can provide smarter

answers and product recommendations to their customers in-store, online

and over the phone.

RETAIL ON DEMAND

SHOPPER COACHING

“Teach Me How To Use This”

MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO

WORK ON BIKES THEMSELVES

MOTOMETHOD

EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW

TO ACESS HIGHER AUDIO PERFORMANCE

LENBROOK

“LET ME SHOP WHAT I LIKE”

GLIMPSE

SOCIAL SHOPPING CHANNEL USES FACEBOOK

‘LIKES’ TO BUILD CUSTOM CATOLOGS

SOCIAL DISCOVERY PLATFORM CONNECTS

CONSUMERS SHOPPING FOR ELECTRONICS

CURISMA

Experience Centers Best-in-class brands are creating experience centers where consumers are

approached, not only as shoppers, but as sophisticated learners who are

eager to engage and create

“LET ME BUILD THE PERFECT ONE FOR ME”

CUSTOMIZING MODULAR FURNITURE ONLINE AT

AN AFFORDABLE PRICE

EVOLVEX

3D PRINTING KIOSK ALLOWS RETAILERS TO

OFFER CUSTOMERS PERSONALIZED OBJECTS

FUJIFILM

Reading The Customer Opt-in services that allow customers to make their personal data available to

members of staff in exchange for the promise of tailored service, product

recommendations and optimization.

RETAIL ON DEMAND

FIT WITH A CLICK

“HELP ME CHOOSE THE PERFECT FIT”

WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS

FIND THE RIGHT FIT ONLINE

UPCLOAD

AUGMENTED REALITY APP TESTS POTENTIAL

FURNITURE IN CONSUMERS’ HOMES

SAYDUC

K

Modern Shopper’s Demands

• Wants to Have A Say On What Is Produced

• Enjoys Lending A Hand To Fellow Shoppers

• Will Gather People Around To Get A Better

Price

• Wants To Be Rewarded For Sharing Shopper

Expertise

New Brand Champion

THE NEW BRAND

CHAMPION

Setting The Stage By clearing the air before customers enter a store and calling out targeted

moments for valuable interactions, retailers are helping to create the

foundations of a focused and worthwhile interaction

THE NEW BRAND CHAMPION

SHOPPER AS

AFFILIAT

“LET ME SELL ON YOUR BEHALF”

COMMISSION FEES EARNED BY INFLUENCING

ONLINE PURCHASES

MULU.ME

GAME LETS PLAYERS COMPETE AND EARN REWARDS

BY SETTING UP VIRTUAL BOUTIQUES

STYLMEE

Shoppers are looking to harness the wealth of information and preferences

they callout, and create online, bringing the cache of information with them to

help inform and support their decisions

Customer Abassadors

“LET ME HELP DECIDE WHAT’S SOLD”

COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS

IN CARD MANAGEMENT AND PROFITS

BARCLAYCARD RING

CONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN

ON THE DESIGN OF ITS UPCOMING LINE

CATERPILLAR

Meta-Library By tapping into the wealth of online information by leveraging image

recognition search and augmented reality to present detailed information and

contextual relevance, users are able to use information without being tied to

a specific medium or behavior.

“HELP ME DECIDE WHICH ONE TO

BUY”

SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR

REAL-TIME PRODUCT CONSULTATIONS

NEEDLE

INSURANCE COMPANY RECRUITS EXISTING POLICY

HOLDERS TO ADVISE POTENTIAL CUSTOMERS

KYSY VAIKKA

Layered Virtual

Showcase A new set of digital services are enabling shoppers to visually experience

and experiment with products before they buy.

With a growing level of peer to peer communities that are working together

and searching for service answers, the right information is being rewarded

and being presented in easy formats for large groups of people to use and

share.

“LET ME NAME MY PRICE”

APP LETS RETAILERS COMPETE TO SUPPLY

HOUSEHOLD GOODS

NETPLENISH

SITE LETS CONSUMERS CREATE THEIR OWN

GROUP BUYING DEALS

HANDSUP

MUSIC PAYMENTS RETAIL

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WHY PSFK Contact

Samsung Brand Ambassador Innovations – Strictly Confidential – June 2012

Piers Fawkes

CEO & Founder

piers@psfk.com

+1 646.520.4672

Jeff Weiner

Director, Business Development

jeff.weiner@psfk.com

+1 646.520.4665

+1 516.359.3453

42 Bond Street, 6th Floor

New York, NY 10012 USA

www.psfk.com

PSFK is a trends-led innovation company that

provides its clients with ideas and inspiration to

evolve its products, services and marketing

communications. We employ a unique methodology

to deliver trends research together with future

business concepts and user scenarios to a client list

that includes BMW, Microsoft, InterContinental

Hotels Group, Target and Pepsi.