Protouch staffing smm & smo activity plan

Post on 08-May-2015

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Transcript of Protouch staffing smm & smo activity plan

Company: Protouch Staffing Inc. URL: http://www.protouchstaffing.com/

Protouch Staffing is one of the leading       healthcare staffing companies in the US.        Since 1989 Protouch has specialized in       providing temporary nursing and therapy       professionals to hospitals and healthcare       facilities nationwide.

Social Media Analysis

Visible Online PresenceSOCIAL MEDIA MONITORING RESULTSChannel: Social Mention

Protouch Staffing Reputation

Metrics

Keyword Used: Protouch Staffing

Online Reach ,Brand Awareness, Social

Reputation & Social Media Presence :

- NIL-

Visible Results: Only DIGG Submissions

Visible Online PresenceSOCIAL MEDIA MONITORING RESULTSChannel: Social Mention

protouchstaffing.com Reputation

Metrics

Keyword Used: protouchstaffing.co

m

Online Reach ,Brand Awareness, Social

Reputation & Social Media Engagement :

- NIL-

Visible Results: Only identi.ca

Submissions

Channel: Twitter

SOCIAL MEDIA MONITORING RESULTS

Protouch Staffing

Twitter Handle

Tweets Mentioning Protouch Staffing : -NIL-

HashTags: -NIL-Followers : Few (9)

Mentions: -NIL-Retweets: -NIL-

Listed: 1Custom Twitter Background : -NIL-

Protouch Staffing Twitter Engagement : LOW

Channel: WHOS TALKIN

SOCIAL MEDIA MONITORING RESULTS

LinkedIn Search Results for Keyword: Protouch Staffing

with Timeline's

Channel: LinkedInCompany Page Results

SOCIAL MEDIA MONITORING RESULTS

LinkedIn: Protouch Staffing Profile Activity: -Nil-

Profile Optimization: -Nil-Custom Banner: -Nil-

Custom Landing Page: -Nil-

Channel: Facebook

SOCIAL MEDIA MONITORING RESULTS

Protouch Staffing Facebook Page:•Timeline Feature Adoption: -NIL-•Member Engagement: -NIL-•Interaction & Comments: -NIL-•Custom Tabs: -NIL-•Post Likes: -NIL-•Page Optimization: -NIL-•Post Optimization: -NIL-•Page Activity: Not in Order•Interactive Apps integration: -NIL-•Vanity URL: -NIL-•Page “Likes” : Few (20)• Usage Of Compelling Content: -NIL-•Search Visibility : Poor

Social Media AnalysisSOCIAL MEDIA ACTIVITY REPORT:

SOCIAL MEDIA STRATEGY    With a well-designed social media strategy, you can

leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind.

The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products.

Why not take Advantage ?

Creating Profile

Creating Page

Content Development

Buzz Creation

Timeline Adoption

Integrating Page with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups & Pages

Adding Members

Starting Discussions

Sharing Links

Create Facebook “Like” button & Badge, to place it in the website & blogs

Run Contests, Promotional Campaigns, Polls..

Video Sharing via YouTube Tab (For Viral Campaigns)

Photo Sharing via Page / Flickr App / Similar Apps

Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )

Customized Contact Form / Registration Form

Promote Blog / Feed

Adding Custom Tabs

Tagging

Usage Of Various External Interactive Apps

Facebook

Creating Profile

Creating Company Page

Integrating Profile with Other Social Media Channels

Add Connections

Join Groups

Targeting & Networking with the Influencers

Starting Discussions in Groups

Active participation in relevant Q&A's

Publish Press Releases

Create Polls

Launch & Promote Events

Submit Feeds

Share Presentations

Integrate Blogs to the profile

Share Links

LinkedIn

Creating Twitter handle

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Tweeting based on trends

Retweet influential tweets

Post neutral updates frequently

Influence Mentions

Create a Twitter Badge & place it on the Site & Blogs

Increase the followers base constantly

Network & Engage the Followers

Twitter

Creating Profile

Creating Page

Content Development

Buzz Creation

Integrating Page with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Pages

Adding Influencers to Our Circles

Starting Discussions

Sharing Links

Video Sharing

Photo Sharing

Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )

Tagging

Google+

Pinterest

Creating Profile

Creating Boards

Content Development

Buzz Creation

Integrating Profile with Other Social Media Channels/ Blogs

Add Pins

Influence Repins

Photo Sharing with Links

Sync Infographics

Follow Influencers

Follow Relevant Boards

Follow key Blogs

Comment on Blogs with the Link

Network with Influential Bloggers

Blogs

Q & A'sPost Questions and Answers on Q&A sites like Answer

bag, Quora, Yahoo answers with links, to drive traffic,

increase back links, create more visibility & enhance

online reputation.

Monitor and evaluate relevant online media conversations

Engage with key influencers in the blogosphere

Develop corporate blogs, social network sites and multimedia tools

Plan and develop content for corporate websites

Optimize communications for effective distribution in the digital space

Digital PR

Bookmarking Links from the Site

Adding keywords

Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,

Stumbleupon, Delicious..

Social Bookmarking

Document Sharing

Sharing Presentations through Slideshare, Scribd, Docstoc

Publishing White Papers & Articles in Scribd & Docstoc

12 - Month Social Media Marketing Plan

Months 1-3 : Brand Presence

12 - Month Social Media Marketing Timeline

Create Profiles Implement Brand Image Announce Presence

Traffic Sources

Referring Sites Search Engines

Projected Traffic

12.5% Increase

Twitter/Facebook/Linkedin Followers

100 - 2000 Followers

Months 3-6 : Brand/Customer Engagement

12 - Month Social Media Marketing Timeline

Increase Follower Base Monitor Brand, Industry, Niche Reply to Customers and Prospects

Traffic Sources

Referring Sites Search Engines

Projected Traffic

25 - 30% Increase

Twitter/Facebook/Linkedin Followers

1000 - 3000 Followers

Months 6-12 : ROI Focus

12 - Month Social Media Marketing Timeline

Special Offers for Fans, Members, Followers.. Convert Fans, Members, Followers to Email Subscribers Revenue Based Campaigns Lead Generation

Traffic Sources

Referring Sites Search Engines

Projected Traffic

50 - 60% Increase

Twitter/Facebook/Linkedin Followers

> 6000 Followers