Smm & smo activity plan 2012
Transcript of Smm & smo activity plan 2012
Our Services
Social Media Audit
• Researching Your Social Media Presence• Analyzing Your Social Media Opportunities & Threats• Recommending the Ideal Social Media Strategy• Execution Plan
Social Media Monitoring
• Identifying Conversations• Segregating Conversations• Analyzing Conversations• Insight & Recommendation Report
Social Media Management
• Strategic Presence Creation on Social Media• Presence Promotion & Response Management• Analyzing Opportunities for Social Media Outreach• Execution of Social Media Outreach
Online Reputation Management
• Researching & Analyzing current Online Reputation• Defining a Reputation Score• Recommending Steps to Improve Reputation Score• Execution of Recommendations
Social Media Campaign
• Creation of Campaign Thought• Illustration of Campaign Execution - tools, apps and prospective conversation
strategy• Deliverables (ROI) via Campaign Execution
Social Media Releases
• Identification of Online PR Objectives• Analysis of PR Opportunities• Strategy Layout & Activation of Blogger & Influencer Outreach
SOCIAL MEDIA STRATEGY With a well-designed social media strategy, you can
leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind.
The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products.
Why not take Advantage ?
Creating Profile
Creating Page
Content Development
Buzz Creation
Integrating Page with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups & Pages
Adding Members
Starting Discussions
Sharing Links
Create Facebook “Like” button & Badge, to place it in the website & blogs
Run Contests, Promotional Campaigns, Polls..
Video Sharing via YouTube Tab (For Viral Campaigns)
Photo Sharing via Page / Flickr App / Similar Apps
Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
Customized Contact Form / Registration Form
Promote Blog / Feed
Adding Custom Tabs
Tagging
Usage Of Various External Interactive Apps
Creating Profile
Creating Company Page
Integrating Profile with Other Social Media Channels
Add Connections
Join Groups
Targeting & Networking with the Influencers
Starting Discussions in Groups
Active participation in relevant Q&A's
Publish Press Releases
Create Polls
Launch & Promote Events
Submit Feeds
Share Presentations
Integrate Blogs to the profile
Share Links
Creating Twitter handle
Post Tweets with Site link(content form the site)
Following Key influencers
Use hash tags for Keywords
Tweeting based on trends
Retweet influential tweets
Post neutral updates frequently
Influence Mentions
Create a Twitter Badge & place it on the Site & Blogs
Increase the followers base constantly
Network & Engage the Followers
Creating Profile
Creating Page
Content Development
Buzz Creation
Integrating Page with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Pages
Adding Influencers to Our Circles
Starting Discussions
Sharing Links
Video Sharing
Photo Sharing
Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
Tagging
Google+
Creating Profile
Creating Boards
Content Development
Buzz Creation
Integrating Profile with Other Social Media Channels/ Blogs
Add Pins
Influence Repins
Photo Sharing with Links
Sync Infographics
Follow Influencers
Follow Relevant Boards
Follow key Blogs
Comment on Blogs with the Link
Network with Influential Bloggers
Blogs
Q & A'sPost Questions and Answers on Q&A sites like Answer
bag, Quora, Yahoo answers with links, to drive traffic,
increase back links, create more visibility & enhance
online reputation.
Monitor and evaluate relevant online media conversations
Engage with key influencers in the blogosphere
Develop corporate blogs, social network sites and multimedia tools
Plan and develop content for corporate websites
Optimize communications for effective distribution in the digital space
Digital PR
Bookmarking Links from the Site
Adding keywords
Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,
Stumbleupon, Delicious..
Social Bookmarking
Document Sharing
Sharing Presentations through Slideshare, Scribd, Docstoc
Publishing White Papers & Articles in Scribd & Docstoc
12 - Month Social Media Marketing Plan
Months 1-3 : Brand Presence
12 - Month Social Media Marketing Timeline
Create Profiles Implement Brand Image Announce Presence
Traffic Sources
Referring Sites Search Engines
Projected Traffic
12.5% Increase
Twitter/Facebook/LinkedIn Followers
100 - 2000 Followers
Costing $2,000
Months 3-6 : Brand/Customer Engagement
12 - Month Social Media Marketing Timeline
Increase Follower Base Monitor Brand, Industry, Niche Reply to Customers and Prospects
Traffic Sources
Referring Sites Search Engines
Projected Traffic
25 - 30% Increase
Twitter/Facebook/LinkedIn Followers
1000 - 3000 Followers
Costing $3,000
Months 6-12 : ROI Focus
12 - Month Social Media Marketing Timeline
Special Offers for Fans, Members, Followers.. Convert Fans, Members, Followers to Email Subscribers Revenue Based Campaigns Lead Generation
Traffic Sources
Referring Sites Search Engines
Projected Traffic
50 - 60% Increase
Twitter/Facebook/LinkedIn Followers
> 6000 Followers
Costing
$5,000