Post on 22-Jun-2015
description
PROTECTING YOURPROTECTING YOURONLINE ONLINE
REPUTATIONREPUTATION
Will HankeWill Hanke
What’s Your Online Reputation?What’s Your Online Reputation?
Today’s Buying DecisionsToday’s Buying Decisions
Today’s Buying DecisionsToday’s Buying Decisions
Easy: Ruin Your Own ReputationEasy: Ruin Your Own Reputation
NYC PR ExecutiveNYC PR Executive
Jumping on News & EventsJumping on News & Events
At Least They ApologizedAt Least They Apologized
Yelp Review CaseYelp Review Case
Amy’s Baking CompanyAmy’s Baking Company
Not the Right Way…Not the Right Way…
Claims to Have Been HackedClaims to Have Been Hacked
Bad Service = RetaliationBad Service = Retaliation
Ruined TrafficRuined Traffic
Jumping on News & EventsJumping on News & Events
This is Getting WorseThis is Getting Worse
DefenseDefense
Twink TwiceTwink Twice
Claim Your Brand NameClaim Your Brand Name
Google AlertsGoogle Alerts
google.com/alertsgoogle.com/alerts
Google AlertsGoogle Alerts
Social Media MonitoringSocial Media Monitoring
Proactively Publish InformationProactively Publish Information
Good Content…Good Content…
Ask for ReviewsAsk for Reviews
Sunshine Drapery Review PageSunshine Drapery Review Page
Triggered Followup EmailsTriggered Followup Emails
2 Week Followup = Reviews2 Week Followup = Reviews
50% Open Rate, 20% CTR50% Open Rate, 20% CTR
Don’t Write False ReviewsDon’t Write False Reviews
Abundance of Personal PronounsAbundance of Personal Pronouns
Over-the-Top SuperlativesOver-the-Top Superlatives
Figurative LanguageFigurative Language
There is No EraserThere is No Eraser
Next Month: WordPress Next Month: WordPress WorkShopWorkShop
Thursday Nov 206:00 PMSpazio’s Westport$57*Includes free access to my*Includes free access to my 20+ video series on WP SEO20+ video series on WP SEO
RedCanoeMedia.com/meetup/RedCanoeMedia.com/meetup/
December MeetupDecember Meetup
7 Things You Need to Know about SEO in 2015Thursday Dec 187:00 PMSpazio’s Westport$10Register tonightRegister tonight& get in free& get in free
RedCanoeMedia.com/meetup/RedCanoeMedia.com/meetup/
Navigate the RapidsNavigate the Rapids
Every Friday at 1:00PM
RedCanoeMedia.com/NTR/
Thank You!Thank You!
RedCanoeMedia.comRedCanoeMedia.com
314-514-5SEO314-514-5SEO