• Ryan Hinricher– Founder, CMO, Investor Nation– Serial Entrepreneur– 8 Start Ups (2 Success + 1 Working)– Email: Hinricher@gmail.com– Twitter: @RyanHinricher– Facebook: Facebook.com/Hinricher– Blog: RyanHinricher.com

Changing the world may offend some people.

- Ryan Hinricher

Broad Strokes

1. Mental Health

2. Connect With Thought Leaders

3. Measure the Cost of Marketing

4. Be Future Focused

5. Questions, Answers, and Groupthink

• Your New Digital Diet– Alltop.com– MeeHive.com– Blogs via Reader– Twitter

Entrepreneur Mental Health

• Conferences• Online Dialogue via Blogs and Twitter• Industry Associations• Create Interesting Content• Be Unique

Connect with Thought Leaders

• Learn to Attribute

• Know the Value of a Lead

• Trim Fat

• Grow the Muscle

• Find ways to generate business all the time

• In-House

Marketing Dollars

$1000 of Marketing = 100 Leads

Conversion 10% = 10 Sales

10 Sale x $250 Gross Rev = $2500 Rev

$2500 / 100 leads = $25 per / lead

• Build useful infrastructure– CRM– Email Marketing– Analytics

Be Future Focused

37Signals.com Highrise $24

Constant Contact $20

Google Analytics $0

37Signals.com Highrise

The Business YOU Want

Do.Action creates more fortune than caution.

- Luc De Clapiers

• Ryan Hinricher– Email: Hinricher@gmail.com– Twitter: @RyanHinricher– Facebook: Facebook.com/Hinricher– Google Voice: #646-833-8265– Blog: RyanHinricher.com