Streaming or SCREAMING!gProjecting the Right Image of Your District Through Video

Presented by: Jake SturgisCommunications CoordinatorMinnetonka Public Schools

Th P f VidThe Power of Video

is the #2 Search EngineIn U.S. we spend 4 hours 20 minutes pviewing web video monthlyAdults 35 to 49 largest segment of g gInternet video audienceAdults 25 to 34 largest segment of g gMOBILE video audience

Nielsen Study June 2011- Nielsen Study, June 2011

Th P f VidThe Power of Video

Teenagers spend 1/3 of their time online watching videos

Nielsen Study June 2011- Nielsen Study, June 2011

Vid Cli Hi h S h lVideo Clip- High School

Wh t M k “G d” Vid ?What Makes a “Good” Video?

C S h l PR Vid Bl dCommon School PR Video Blunders

No key messaging developed Trying to force something into a “video story”y g g yVideos are too longContain too many date/time referencesyPoor video quality (no tripod, quick zooms)Poor audio quality (no external microphone)Poor audio quality (no external microphone)Too much “talking head”

Vid Cli St t lliVideo Clip - Storytelling

K Y A diKnow Your Audience

CommunityStaffStaffSchool BoardSt d tStudentsElected Officials

D l itt Fil F ti lDeloitte Film Festival

Vid CliVideo Clips

http://www youtube com/watch?v=0qdoBJctb4Q Templeton

http://www.youtube.com/user/DeloitteFilmFest#p/u/2/5lyfv9Ac23k - Deloitte Film Festival

http://www.youtube.com/watch?v=0qdoBJctb4Q - Templeton

http://www.youtube.com/watch?v=tGn3-RW8Ajk - Yale

Wh t d di t?What does your audience want?

“Formality suppresses dialogue; informality encourages it. Formal conversations and

t ti l littl f d b t Th presentations leave little room for debate. They suggest that everything is scripted and predetermined. Informal dialogue is open. It p g pinvites questions, encourages spontaneity and critical thinking...Informality gets the truth out. It surfaces out-of-the-box ideas -- the ideas that surfaces out of the box ideas the ideas that may seem absurd at first hearing but that create breakthroughs.“

Larry Bossidy CEO Honeywell-Larry Bossidy, CEO, Honeywell

Vid D liVideo Delivery

Web– Your District Website– Video Sharing Site (YouTube, Vimeo)– Social Networking Site (Facebook)– Video Hosting Site (Granicus, SchoolTube)– iTunes University

Public Access Cable TVCDs and DVDs

S h E i O ti i tiSearch Engine Optimization

Upload your video to a prominent platform (YouTube, Vimeo, etc.)U th i ht d i id t dUse the right words in your video tags and descriptions, don’t abbreviateUse informational words in your title tags andUse informational words in your title, tags and script (How to…, History of…)Make great videosg

Fi di th Ri ht K dFinding the Right Keywords

Fi di th Ri ht K dFinding the Right Keywords

L ki t A l tiLooking at Analytics

L ki t A l tiLooking at Analytics

T lTools

Video Camera– Solid State RecordingSolid State Recording

TripodMicrophoneMicrophoneNewer Computer with Editing Software– Apple: iMovie or Final Cut Pro– PC: Adobe Premiere Elements

H l f l Li kHelpful Links

Music for Your Projects– www.FreePlayMusic.com

Photo Slideshows– www.Animoto.com

Video Sharing/Embedding– www.Vimeo.com and www.YouTube.com

Long-Form Video (Meetings, Concerts)– www.Granicus.comG a cus co

M C t t I fMy Contact Info

Jake Sturgis, Minnetonka Public Schools– Communications Coordinator

J b St i @Mi t k k12– Jacob.Sturgis@Minnetonka.k12.mn.us– Twitter: @jsturgeo

Websites:Websites:– http://www.minnetonka.k12.mn.us– http://www.YouTube.com/MinnetonkaSchools– http://www.Vimeo.com/Minnetonka