Projecting the Right Image of Your District Through Video...Music for Your Projects – Photo...
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Streaming or SCREAMING! Projecting the Right Image of Your District Through Video Presented by: Jake Sturgis Communications Coordinator Minnetonka Public Schools
Transcript of Projecting the Right Image of Your District Through Video...Music for Your Projects – Photo...
Streaming or SCREAMING!gProjecting the Right Image of Your District Through Video
Presented by: Jake SturgisCommunications CoordinatorMinnetonka Public Schools
Th P f VidThe Power of Video
is the #2 Search EngineIn U.S. we spend 4 hours 20 minutes pviewing web video monthlyAdults 35 to 49 largest segment of g gInternet video audienceAdults 25 to 34 largest segment of g gMOBILE video audience
Nielsen Study June 2011- Nielsen Study, June 2011
Th P f VidThe Power of Video
Teenagers spend 1/3 of their time online watching videos
Nielsen Study June 2011- Nielsen Study, June 2011
Vid Cli Hi h S h lVideo Clip- High School
Wh t M k “G d” Vid ?What Makes a “Good” Video?
C S h l PR Vid Bl dCommon School PR Video Blunders
No key messaging developed Trying to force something into a “video story”y g g yVideos are too longContain too many date/time referencesyPoor video quality (no tripod, quick zooms)Poor audio quality (no external microphone)Poor audio quality (no external microphone)Too much “talking head”
Vid Cli St t lliVideo Clip - Storytelling
K Y A diKnow Your Audience
CommunityStaffStaffSchool BoardSt d tStudentsElected Officials
D l itt Fil F ti lDeloitte Film Festival
Vid CliVideo Clips
http://www youtube com/watch?v=0qdoBJctb4Q Templeton
http://www.youtube.com/user/DeloitteFilmFest#p/u/2/5lyfv9Ac23k - Deloitte Film Festival
http://www.youtube.com/watch?v=0qdoBJctb4Q - Templeton
http://www.youtube.com/watch?v=tGn3-RW8Ajk - Yale
Wh t d di t?What does your audience want?
“Formality suppresses dialogue; informality encourages it. Formal conversations and
t ti l littl f d b t Th presentations leave little room for debate. They suggest that everything is scripted and predetermined. Informal dialogue is open. It p g pinvites questions, encourages spontaneity and critical thinking...Informality gets the truth out. It surfaces out-of-the-box ideas -- the ideas that surfaces out of the box ideas the ideas that may seem absurd at first hearing but that create breakthroughs.“
Larry Bossidy CEO Honeywell-Larry Bossidy, CEO, Honeywell
Vid D liVideo Delivery
Web– Your District Website– Video Sharing Site (YouTube, Vimeo)– Social Networking Site (Facebook)– Video Hosting Site (Granicus, SchoolTube)– iTunes University
Public Access Cable TVCDs and DVDs
S h E i O ti i tiSearch Engine Optimization
Upload your video to a prominent platform (YouTube, Vimeo, etc.)U th i ht d i id t dUse the right words in your video tags and descriptions, don’t abbreviateUse informational words in your title tags andUse informational words in your title, tags and script (How to…, History of…)Make great videosg
Fi di th Ri ht K dFinding the Right Keywords
Fi di th Ri ht K dFinding the Right Keywords
L ki t A l tiLooking at Analytics
L ki t A l tiLooking at Analytics
T lTools
Video Camera– Solid State RecordingSolid State Recording
TripodMicrophoneMicrophoneNewer Computer with Editing Software– Apple: iMovie or Final Cut Pro– PC: Adobe Premiere Elements
H l f l Li kHelpful Links
Music for Your Projects– www.FreePlayMusic.com
Photo Slideshows– www.Animoto.com
Video Sharing/Embedding– www.Vimeo.com and www.YouTube.com
Long-Form Video (Meetings, Concerts)– www.Granicus.comG a cus co
M C t t I fMy Contact Info
Jake Sturgis, Minnetonka Public Schools– Communications Coordinator
J b St i @Mi t k k12– [email protected]– Twitter: @jsturgeo
Websites:Websites:– http://www.minnetonka.k12.mn.us– http://www.YouTube.com/MinnetonkaSchools– http://www.Vimeo.com/Minnetonka
