Project Easy Brand Cyprus

Post on 26-Jun-2015

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The Re-branding of Cyprus

Transcript of Project Easy Brand Cyprus

Project easyBrandCyprus

easyBrandCyprus Issues

North Cyprus vs South CyprusTurkey vs Greece

Muslim vs Orthodox

easyBrandCyprus Big Brand Idea

After War...

easyBrandCyprus Big Brand Idea

...Make Love

easyBrandCyprus Viewpoint

Love is...Lust that Lasts

easyBrandCyprus Viewpoint 2

“Opposing cultures can (and do) live and work in harmony”

easyBrandCyprus Mythologies

From ancient myths...Aphrodite...

easyBrandCyprus Love Story

..To modern myths..

When Stelios met Selma...

easyBrandCyprus Rituals

easyBrandCyprus as a

Social-Business Network

Insiders, Crusaders & Early Converts

easyBrandCyprus Tale of Two Brands

Connecting the Unsurpassed Beauty of the North

with the Year-Round Island of the South

easyBrandCyprus Re-position the Brand

Love CyprusThe Med's Most Romantic Isle

easyBrandCyprus Brand Leadership

Cyprus leads The Med to a new European 'Romantic' Union

easyBrandCyprus A PR Dream

London – Berlin – Paris - Rome

easyBrandCyprus A PR Dream 2

Anniversaries of famous & not-so-famous

Romantic Liaisonsat

Home & Abroad

easyBrandCyprus Visitability

CaptureAnniversaries

of Visitors

to Cyprus

easyBrandCyprus Viability

From Visitors

to Investors

Alan 'Brand' WilliamsonAward-winning Destination Brand Developer

Major ProjectEast London Post-Olympic LegacyEmerging Destination Brands

WebsiteBrandopiaThe Branding Destination for Place Pioneers

Testimonial“Alan Williamson is the go-to-guy for destination branding”- Judy Waytiuk: Award-winning broadcaster & journalist, Canada