Project Easy Brand Cyprus

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Project easyBrandCyprus

description

The Re-branding of Cyprus

Transcript of Project Easy Brand Cyprus

Page 1: Project Easy Brand Cyprus

Project easyBrandCyprus

Page 2: Project Easy Brand Cyprus

easyBrandCyprus Issues

North Cyprus vs South CyprusTurkey vs Greece

Muslim vs Orthodox

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easyBrandCyprus Big Brand Idea

After War...

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easyBrandCyprus Big Brand Idea

...Make Love

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easyBrandCyprus Viewpoint

Love is...Lust that Lasts

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easyBrandCyprus Viewpoint 2

“Opposing cultures can (and do) live and work in harmony”

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easyBrandCyprus Mythologies

From ancient myths...Aphrodite...

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easyBrandCyprus Love Story

..To modern myths..

When Stelios met Selma...

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easyBrandCyprus Rituals

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easyBrandCyprus as a

Social-Business Network

Insiders, Crusaders & Early Converts

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easyBrandCyprus Tale of Two Brands

Connecting the Unsurpassed Beauty of the North

with the Year-Round Island of the South

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easyBrandCyprus Re-position the Brand

Love CyprusThe Med's Most Romantic Isle

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easyBrandCyprus Brand Leadership

Cyprus leads The Med to a new European 'Romantic' Union

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easyBrandCyprus A PR Dream

London – Berlin – Paris - Rome

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easyBrandCyprus A PR Dream 2

Anniversaries of famous & not-so-famous

Romantic Liaisonsat

Home & Abroad

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easyBrandCyprus Visitability

CaptureAnniversaries

of Visitors

to Cyprus

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easyBrandCyprus Viability

From Visitors

to Investors

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Alan 'Brand' WilliamsonAward-winning Destination Brand Developer

Major ProjectEast London Post-Olympic LegacyEmerging Destination Brands

WebsiteBrandopiaThe Branding Destination for Place Pioneers

Testimonial“Alan Williamson is the go-to-guy for destination branding”- Judy Waytiuk: Award-winning broadcaster & journalist, Canada