Profitable Performance Marketing:

More Money for You

Lisa Riolo – Moderating & Presenting

with

Jason Oates & Karen White

Bottom Line Thinking

Top Line Thinkers focus on

Revenue

Bottom Line Thinkers focus on

PROFIT(income after expenses)

The Entrepreneur’s Org Chart

Prioritization

Performance

Potential

Prioritization

Performance

Potential

Points of Sale

Up-Selling

Add-On Products & Services

Continuity Programs

2nd Sale & Renewals

Contact Information:

(805) 8 7 0 – L I S A

(805) 8 7 0 – 5 4 7 2

lisa @ lisariolo.com

: lisariolo

Profitable Performance Marketing:

More Money for You

Karen WhiteSquirt Gun Media Group

What’s the definition of a successful partnership?

Your Kind of Negotiation?

Profitable Performance Marketing:

More Money for You Jason Oates

VP Media Services

ACQUISITIONACQUISITION

RETENTIONRETENTION

MONETIZATIONMONETIZATION

Significant Reach

Tiered Performance Pricing

Branding Benefits

Feedback Loops

Mobile

Quantum Leaps in Compliance

Significant Reach

Tiered Performance Pricing

Branding Benefits

Feedback Loops

Mobile

Quantum Leaps in Compliance

What’s New to Email?

Social/Micro Messaging

Channel/Source Optimization

Feedback Loops

Mobile

Win Back Advancements

Social/Micro Messaging

Channel/Source Optimization

Feedback Loops

Mobile

Win Back Advancements

Fortune 1000 Advertisers

Inventory Management

Co-op Marketing

Feedback Loops

Mobile

Increasing eCPM’s

Fortune 1000 Advertisers

Inventory Management

Co-op Marketing

Feedback Loops

Mobile

Increasing eCPM’s

ACQUISITIONACQUISITION

RETENTIONRETENTION MONETIZATIONMONETIZATION

Synchronize Email Strategies

Balanced Scorecard Approach to Pricing

Old school approach to performance pricing

Old school approach to performance pricing New approach to pricing New approach to pricing

TRANSPARENCY TRANSPARENCY

What’s Missing From Driving Better Results?

Internal and External Transparency Aligns Partners and Drives Performance

Communication is Vital!

The Benefits of Feedback Loops

PUBLISHERPUBLISHER

ADVERTISERADVERTISER

CPMCPM

WASTEWASTE

Compliance Has Cleaned Up the Riff Raff

Case Studies

A Balanced Score Card (BSC) Approach to Pricing and Optimization

PROBLEMPROBLEM

Publisher pricing was hard to manage; could not

identify best publishers

Publisher pricing was hard to manage; could not

identify best publishers

SOLUTIONSSOLUTIONS

Consolidated email channel under 1 Inbox Agency that

could better manage & control pricing & compliance across all

publishers and networks

RESULTSRESULTS

Created publisher loyalty because of the sharing of meaningful feedback that

led to higher eCPMs

Case Studies

Embracing Compliance Innovations to Drive Revenue

PROBLEMPROBLEM SOLUTIONSSOLUTIONS RESULTSRESULTS

Unsubscribe files were being stolen by publishers, and

mailers and large advertisers were weary of email advertising

100 Publishers, 28 Email Service Providers, the EEC, 3 Networks and 10 Advertisers

all collaborated to support and champion MD5 Suppression

List Management

Publishers eCPM’s have increased from running offers from

Fortune 1000 brands