Profitable Performance Marketing More Money For You
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Profitable Performance Marketing: More Money for You Lisa Riolo – Moderating & Presenting with Jason Oates & Karen White
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Presenting actionable items for 7 main topics, including social media, negotiating, points of sale opportunities, content that pulls, partnerships, prioritization, and the expense of inefficiency.Lisa Riolo, Consultant, LisaRiolo.com (Twitter @lisariolo) (Moderator)Jason Oates, VP Media Services, Datran Media
Transcript of Profitable Performance Marketing More Money For You
Profitable Performance Marketing:
More Money for You
Lisa Riolo – Moderating & Presenting
with
Jason Oates & Karen White
Bottom Line Thinking
Top Line Thinkers focus on
Revenue
Bottom Line Thinkers focus on
PROFIT(income after expenses)
The Entrepreneur’s Org Chart
Prioritization
Performance
Potential
Prioritization
Performance
Potential
Points of Sale
Up-Selling
Add-On Products & Services
Continuity Programs
2nd Sale & Renewals
Contact Information:
(805) 8 7 0 – L I S A
(805) 8 7 0 – 5 4 7 2
lisa @ lisariolo.com
: lisariolo
Profitable Performance Marketing:
More Money for You
Karen WhiteSquirt Gun Media Group
What’s the definition of a successful partnership?
Your Kind of Negotiation?
Profitable Performance Marketing:
More Money for You Jason Oates
VP Media Services
ACQUISITIONACQUISITION
RETENTIONRETENTION
MONETIZATIONMONETIZATION
Significant Reach
Tiered Performance Pricing
Branding Benefits
Feedback Loops
Mobile
Quantum Leaps in Compliance
Significant Reach
Tiered Performance Pricing
Branding Benefits
Feedback Loops
Mobile
Quantum Leaps in Compliance
What’s New to Email?
Social/Micro Messaging
Channel/Source Optimization
Feedback Loops
Mobile
Win Back Advancements
Social/Micro Messaging
Channel/Source Optimization
Feedback Loops
Mobile
Win Back Advancements
Fortune 1000 Advertisers
Inventory Management
Co-op Marketing
Feedback Loops
Mobile
Increasing eCPM’s
Fortune 1000 Advertisers
Inventory Management
Co-op Marketing
Feedback Loops
Mobile
Increasing eCPM’s
ACQUISITIONACQUISITION
RETENTIONRETENTION MONETIZATIONMONETIZATION
Synchronize Email Strategies
Balanced Scorecard Approach to Pricing
Old school approach to performance pricing
Old school approach to performance pricing New approach to pricing New approach to pricing
TRANSPARENCY TRANSPARENCY
What’s Missing From Driving Better Results?
Internal and External Transparency Aligns Partners and Drives Performance
Communication is Vital!
The Benefits of Feedback Loops
PUBLISHERPUBLISHER
ADVERTISERADVERTISER
CPMCPM
WASTEWASTE
Compliance Has Cleaned Up the Riff Raff
Case Studies
A Balanced Score Card (BSC) Approach to Pricing and Optimization
PROBLEMPROBLEM
Publisher pricing was hard to manage; could not
identify best publishers
Publisher pricing was hard to manage; could not
identify best publishers
SOLUTIONSSOLUTIONS
Consolidated email channel under 1 Inbox Agency that
could better manage & control pricing & compliance across all
publishers and networks
RESULTSRESULTS
Created publisher loyalty because of the sharing of meaningful feedback that
led to higher eCPMs
Case Studies
Embracing Compliance Innovations to Drive Revenue
PROBLEMPROBLEM SOLUTIONSSOLUTIONS RESULTSRESULTS
Unsubscribe files were being stolen by publishers, and
mailers and large advertisers were weary of email advertising
100 Publishers, 28 Email Service Providers, the EEC, 3 Networks and 10 Advertisers
all collaborated to support and champion MD5 Suppression
List Management
Publishers eCPM’s have increased from running offers from
Fortune 1000 brands
