Post on 18-Mar-2018
1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape
Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.
OCTOBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.
PAGE 28
NOVEMBER/DECEMBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
INNOVATIONThe World of
Over-Design and Over-Deliver PAGE 18
EXTREME MACHINES!: MILITARY TRUCKS
The CSSE shotcrete from CIFA S.p.A. is equipped
with a new hybrid drive system.
REPORTFor Quarterly Period of October-December 2017
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDOEM Off-Highway offers direct reach to the entire product development team — consisting of key decision makers of equipment design, development and system integration — at mobile off-highway and heavy-duty on-highway OEMs around the world. The global audience is comprised of personnel in engineering, corporate & operating management, sales & marketing, and purchasing at OEMs. The OEMs reside within the niche markets of agricultural equipment, industrial/utility/construction equipment, heavy-duty on-highway truck and bus, lawn and garden equipment, forestry equipment, mining equipment, military equipment, engines/drivetrains/transmissions manufacturing, as well as distributors/system integrators.
10/27/14 3:07 PMIndustry News
Page 1 of 1http://www.oemoffhighway.com/mailing/industry-news/10/23/2014?utm_source=OOH+Industry+News+eNL&utm_medium=email&utm_campaign=HCL141017004
New Flyer displays 60-foot Xcelsior buspowered by BAE Series-E HybriDrive atAPTAThe New Flyer 60-foot Xcelsior bus features a BAE
Series-E HybriDrive propulsion system which
enables the use of a smaller engine and reduces
engine run time up to 50%.
Hillhead 2016 dates announcedThe 2016 edition of Hillhead will take place June 28 to 30.
Command PRO 824 EFIKohler introduces the 824cc Command PRO EFI engine featuring a highly-tuned air
intake system for enhanced airflow.
Titan International CEO provides outlook for future of industryTitan International CEO Maurice Taylor has released an outlook for the future of the tire industry.
Sponsored Content
Vanguard Introduces 810cc EFI EnginesThe new Vanguard 810cc EFI engines combine the
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Cummins establishes new Technical Education for Communities program in TurkeyCummins' new Technical Education for Communities program will support technical job training for men and
women in Izmir, Turkey.
Hakkapeliitta Truck D Truck and Bus TireThe Nokian Hakkapeliitta Truck D truck and bus tire features a patented twin-block
tread pattern to ensure optimal grip and driving response during...
CK Commercial Vehicle Research releases 2014 Annual Fleet StudyCK commercial Vehicle Research has completed its 2014 Annual Fleet Study which
indicates a decline in equipment purchases for fleets in 2015.
Caterpillar Foundation investing in ONE campaign for Ebola advocacyThe Caterpillar Foundation is investing $1 million in The ONE Campaign to help increase the organization's
efforts to fight Ebola in West Africa.
Contact Us
EditorMichelle EauClaire-Kopier920-563-6388 ext. 1660
Associate EditorSara Jensen920-563-1663
Global Integrated Media ConsultantStacy Roberts920-563-1661
PublisherSean Dunphy800-547-7377 ext. 1504
OEMOffHighway.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media
OEMOffhighway.com | October 23, 2014 | View this email online.
Audience Profile for Quarterly Period October - December 2017 Frequency
Qualified Distribution
OEM Off-Highway Print Version (BPA audited) - November/December 2017 Issue 8 17,000
Digital Version (BPA audited) - November/December 2017 Issue 8 2,454
Digital Version (Non-Audited) - November/December 2017 Issue 8 21,732
Bonus International Distribution - September 2017 Issue 2 5,011
E-Newsletters Industry News Weekly 26,407
Equipment Market Outlook Monthly 18,458
Breaking News On Demand 18,724
Technology News Tracker Twice Monthly 17,939
Engine Revolutions Quarterly 12,737
Drivetrain Technology Update Quarterly 14,113
Fluid Power Progress Quarterly 14,658
The Electric Age Quarterly 14,105
In the Cab Quarterly 13,400
Efficient Design & Manufacturing Quarterly 13,706
Special Digital Issues The Year In Review Annually 16,768
Email Marketing Email Marketing 24,945
Social Media Facebook Likes 4,564
LinkedIn Members 1,836
Twitter Followers 3,650
2Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
WEBSITE METRICSOEMoffhighway.com
Sessions Users PageviewsAvg Session
Duration
October 2017 45,880 31,973 125,139 0:02:58
November 2017 50,274 35,505 137,934 0:03:01
December 2017 43,712 30,565 120,909 0:03:08
Average 46,622 32,681 127,994 0:03:02
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
ADDITIONAL DATA: Manufacture Military Equipment Total % of Total
Manufacture Military Equipment in Addition to Primary Business 3,039 15.6%
Total Qualified Circulation 19,454
Source: December 2017 BPA Brand Report
PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2017 Classification By Title
Business and Industry Total % of Total Print DigitalEngineering
(Note 1)
Sales/ Marketing
(Note 2)
Corporate and Operating
Management (Note 3)
Manufacturing and Purchasing
(Note 4)
Agricultural Equipment Manufacturer 2,089 10.7% 1,687 402 993 220 692 184
Industrial/Utility/Construction Equipment Manufacturer 10,059 51.7% 9,236 823 3,439 799 4,762 1,059
Lawn and Garden Equipment Manufacturer 369 1.9% 309 60 173 41 130 25
Off-Highway/Recreational Equipment Manufacturer 954 4.9% 794 160 384 148 277 145
Forestry Equipment Manufacturer 180 0.9% 154 26 59 29 63 29
Mining Equipment Manufacturer 670 3.4% 493 177 374 99 138 59
Engine/Drivetrain/Transmission Manufacturer 2,603 13.4% 2,153 450 1,683 371 425 124
Distributor/System Integrator 1,453 7.5% 1,207 246 493 363 482 115
Truck, Bus or Municipal Vehicle Manufacturer (Note 5) 1,077 5.5% 967 110 655 71 268 83
Total Qualified Circulation 19,454 100.0% 17,000 2,454 8,253 2,141 7,237 1,823
Percent 100.0% 87.4% 12.6% 42.4% 11.0% 37.2% 9.4%
Note 1: Engineering titles include: VP/Manager of Engineering, Engineer, Designer, R & D Manager/Supervisor, Technician and related personnel.Note 2: Sales and Marketing titles include: VP Sales and/or Marketing, Sales and/or Marketing Director/Manager, Product Manager and related personnel.Note 3: Corporate and Operating Management titles include: President, Owner, Partner, General Manager, Business Manager and related personnel.Note 4: Manufacturing and Purchasing titles include: Manufacturing Manager, Production Manager, Purchasing Director/Manager/Agent, Supervisor and related personnel.Note 5: Includes Truck Trailers, Truck and Bus Bodies, Truck EquipmentSource: December 2017 BPA Brand Report (Claimed - Audit Pending)
STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape
Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.
OCTOBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.
PAGE 28
NOVEMBER/DECEMBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
INNOVATIONThe World of
Over-Design and Over-Deliver PAGE 18
EXTREME MACHINES!: MILITARY TRUCKS
The CSSE shotcrete from CIFA S.p.A. is equipped
with a new hybrid drive system.
3Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLENovember/December 2017 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Marketing
Corporate and
Operating Management
Manufacturing and Purchasing
Other Titled &
Non-Titled Personnel
Agricultural Equipment Manufacturer 2,044 9.4% 628 261 820 210 125
Industrial/Utility/Construction Equipment Manufacturer 7,698 35.4% 2,200 876 3,546 783 293
Lawn and Garden Equipment Manufacturer 388 1.8% 119 60 154 39 16
Off-Highway/Recreational Equipment Manufacturer 968 4.5% 348 181 241 127 71
Forestry Equipment Manufacturer 177 0.8% 52 23 55 29 18
Mining Equipment Manufacturer 664 3.1% 276 120 165 62 41
Engine/Drivetrain/Transmission Manufacturer 2,256 10.4% 925 552 505 185 89
Distributor/System Integrator 1,488 6.8% 338 481 500 133 36
Truck, Bus or Municipal Vehicle Manufacturer 1,079 5.0% 314 132 368 156 109
Subtotal 16,762 77.1% 5,200 2,686 6,354 1,724 798
Others Allied to the Field 4,970 22.9% 628 630 429 112 3,171
Total Circulation 21,732 100.0% 5,828 3,316 6,783 1,836 3,969
Percent 100.0% 26.8% 15.3% 31.2% 8.4% 18.3%
BONUS INTERNATIONAL PRINT AUDIENCE BY BUSINESS AND TITLESeptember 2017 Classification By Title
Business and Industry Total % of Total Engineering Sales/
Marketing
Corporate and
Operating Management
Manufacturing and Purchasing
Agricultural Equipment Manufacturer 1,911 38.1% 100 5 1,755 51
Industrial/Utility/Construction Equipment Manufacturer 2,827 56.4% 275 23 2,286 243
Lawn and Garden Equipment Manufacturer 35 0.7% 29 3 3
Off-Highway/Recreational Equipment Manufacturer - 0.0%
Forestry Equipment Manufacturer - 0.0%
Mining Equipment Manufacturer 214 4.3% 92 6 95 21
Engine/Drivetrain/Transmission Manufacturer - 0.0%
Distributor/System Integrator - 0.0%
Truck, Bus or Municipal Vehicle Manufacturer 24 0.5% 24
Total Qualified Circulation 5,011 100.0% 520 34 4,139 318
Percent 100.0% 10.4% 0.7% 82.6% 6.3%
CLASSIFICATION BY COUNTRY Total
ITALY 1,702
GERMANY 1,243
UNITED KINGDOM 952
FRANCE 284
POLAND 256
SPAIN 227
NETHERLANDS 103
IRELAND 61
SWEDEN 59
AUSTRIA 36
DENMARK 33
BELGUIM 22
FINLAND 18
SWITZERLAND 15
OTHER 0
EUROPE TOTAL 5,011
4Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
E-NEWSLETTER DISTRIBUTIONOEM Off-Highway Industry News E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,725 6.5% 838 346 123 272 146
Industrial/Utility/Construction Equipment Manufacturer 10,246 38.8% 3,315 1,002 4,553 1,065 311
Lawn and Garden Equipment Manufacturer 536 2.0% 148 81 219 64 24
Off-Highway/Recreational Equipment Manufacturer 1,326 5.0% 476 237 335 203 75
Forestry Equipment Manufacturer 281 1.1% 78 31 109 43 20
Mining Equipment Manufacturer 877 3.3% 369 165 211 90 42
Engine/Drivetrain/Transmission Manufacturer 3,069 11.6% 1,260 651 766 282 110
Distributor/System Integrator 1,817 6.9% 503 532 573 172 37
Truck, Bus or Municipal Vehicle Manufacturer 1,510 5.7% 453 192 500 245 120
Subtotal 21,387 81.0% 7,440 3,237 7,389 2,436 885
Others Allied to the Field 5,020 19.0% 526 543 378 89 3,484
Total Circulation 26,407 100.0% 7,966 3,780 7,767 2,525 4,369
Percent 100.0% 30.2% 14.3% 29.4% 9.6% 16.5%
OEM Off-Highway Equipment Market Outlook E-Newsletter Classification By Title
Business and Industry Total % of Total EngineeringSales/
Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled &
Non-Titled Personnel
Agricultural Equipment Manufacturer 2,050 11.1% 642 296 743 226 143
Industrial/Utility/Construction Equipment Manufacturer 6,855 37.1% 2,110 810 2,912 696 327
Lawn and Garden Equipment Manufacturer 415 2.2% 113 64 160 54 24
Off-Highway/Recreational Equipment Manufacturer 1,069 5.8% 369 201 255 174 70
Forestry Equipment Manufacturer 232 1.3% 68 30 70 43 21
Mining Equipment Manufacturer 713 3.9% 272 160 175 67 39
Engine/Drivetrain/Transmission Manufacturer 2,410 13.1% 957 611 529 206 107
Distributor/System Integrator 1,482 8.0% 351 498 473 128 32
Truck, Bus or Municipal Vehicle Manufacturer 1,159 6.3% 328 154 361 194 122
Subtotal 16,385 88.8% 5,210 2,824 5,678 1,788 885
Others Allied to the Field 2,073 11.2% 373 497 320 73 810
Total Circulation 18,458 100.0% 5,583 3,321 5,998 1,861 1,695
Percent 100.0% 30.2% 18.0% 32.5% 10.1% 9.2%
5Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Breaking News E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
ManagementManufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,074 11.1% 683 287 798 224 82
Industrial/Utility/Construction Equipment Manufacturer 7,092 37.9% 2,400 800 3,053 668 171
Lawn and Garden Equipment Manufacturer 405 2.2% 111 63 169 51 11
Off-Highway/Recreational Equipment Manufacturer 987 5.3% 376 180 244 150 37
Forestry Equipment Manufacturer 218 1.2% 62 29 71 40 16
Mining Equipment Manufacturer 716 3.8% 307 150 162 67 30
Engine/Drivetrain/Transmission Manufacturer 2,312 12.3% 974 574 499 206 59
Distributor/System Integrator 1,516 8.1% 377 503 472 141 23
Truck, Bus or Municipal Vehicle Manufacturer 1,110 5.9% 344 146 350 182 88
Subtotal 16,430 87.7% 5,634 2,732 5,818 1,729 517
Others Allied to the Field 2,294 12.3% 540 515 323 78 838
Total Circulation 18,724 100.0% 6,174 3,247 6,141 1,807 1,355
Percent 100.0% 33.0% 17.3% 32.8% 9.7% 7.2%
OEM Off-Highway Technology News Tracker E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering
Sales/ Marketing
Corporate and Operating
ManagementManufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,957 10.9% 624 254 810 192 77
Industrial/Utility/Construction Equipment Manufacturer 6,917 38.6% 2,174 729 3,228 625 161
Lawn and Garden Equipment Manufacturer 380 2.1% 120 49 160 40 11
Off-Highway/Recreational Equipment Manufacturer 844 4.7% 322 146 229 115 32
Forestry Equipment Manufacturer 162 0.9% 48 22 55 25 12
Mining Equipment Manufacturer 555 3.1% 239 97 146 52 21
Engine/Drivetrain/Transmission Manufacturer 1,995 11.1% 853 454 477 158 53
Distributor/System Integrator 1,395 7.8% 355 449 461 108 22
Truck, Bus or Municipal Vehicle Manufacturer 950 5.3% 295 124 325 124 82
Subtotal 15,155 84.5% 5,030 2,324 5,891 1,439 471
Others Allied to the Field 2,784 15.5% 329 366 306 66 1,717
Total Circulation 17,939 100.0% 5,359 2,690 6,197 1,505 2,188
Percent 100.0% 29.9% 15.0% 34.5% 8.4% 12.2%
6Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Engine Revolutions E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,483 11.6% 479 197 595 146 66
Industrial/Utility/Construction Equipment Manufacturer 4,962 39.0% 1,556 540 2,288 438 140
Lawn and Garden Equipment Manufacturer 257 2.0% 66 35 124 22 10
Off-Highway/Recreational Equipment Manufacturer 612 4.8% 236 123 150 75 28
Forestry Equipment Manufacturer 122 1.0% 37 16 40 18 11
Mining Equipment Manufacturer 427 3.4% 175 85 101 46 20
Engine/Drivetrain/Transmission Manufacturer 1,589 12.5% 655 411 353 118 52
Distributor/System Integrator 1,009 7.9% 249 337 323 83 17
Truck, Bus or Municipal Vehicle Manufacturer 719 5.6% 233 99 227 88 72
Subtotal 11,180 87.8% 3,686 1,843 4,201 1,034 416
Others Allied to the Field 1,557 12.2% 296 321 235 53 652
Total Circulation 12,737 100.0% 3,982 2,164 4,436 1,087 1,068
Percent 100.0% 31.3% 17.0% 34.8% 8.5% 8.4%
7Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway Fluid Power Progress E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,628 11.1% 533 216 645 166 68
Industrial/Utility/Construction Equipment Manufacturer 5,435 37.1% 1,747 597 2,462 476 153
Lawn and Garden Equipment Manufacturer 289 2.0% 80 40 128 30 11
Off-Highway/Recreational Equipment Manufacturer 693 4.7% 267 134 172 90 30
Forestry Equipment Manufacturer 147 1.0% 46 20 47 22 12
Mining Equipment Manufacturer 478 3.3% 197 97 120 45 19
Engine/Drivetrain/Transmission Manufacturer 1,693 11.6% 707 404 397 130 55
Distributor/System Integrator 1,124 7.7% 274 381 358 93 18
Truck, Bus or Municipal Vehicle Manufacturer 807 5.5% 256 112 259 105 75
Subtotal 12,294 83.9% 4,107 2,001 4,588 1,157 441
Others Allied to the Field 2,364 16.1% 307 339 248 53 1417
Total Circulation 14,658 100.0% 4,414 2,340 4,836 1,210 1,858
Percent 100.0% 30.1% 16.0% 33.0% 8.3% 12.7%
OEM Off-Highway Drivetrain Technology Update E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,633 11.6% 543 215 637 170 68
Industrial/Utility/Construction Equipment Manufacturer 5,422 38.4% 1,716 603 2,474 476 153
Lawn and Garden Equipment Manufacturer 300 2.1% 85 41 132 31 11
Off-Highway/Recreational Equipment Manufacturer 697 4.9% 270 135 172 89 31
Forestry Equipment Manufacturer 137 1.0% 40 19 45 21 12
Mining Equipment Manufacturer 491 3.5% 203 101 117 49 21
Engine/Drivetrain/Transmission Manufacturer 1,784 12.6% 747 447 400 134 56
Distributor/System Integrator 1,129 8.0% 277 377 363 94 18
Truck, Bus or Municipal Vehicle Manufacturer 823 5.8% 267 111 264 107 74
Subtotal 12,416 88.0% 4,148 2,049 4,604 1,171 444
Others Allied to the Field 1,697 12.0% 316 343 247 56 735
Total Circulation 14,113 100.0% 4,464 2,392 4,851 1,227 1,179
Percent 100.0% 31.6% 16.9% 34.4% 8.7% 8.4%
8Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway In the Cab E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,588 11.9% 530 219 610 161 68
Industrial/Utility/Construction Equipment Manufacturer 5,219 38.9% 1,666 585 2,347 470 151
Lawn and Garden Equipment Manufacturer 279 2.1% 86 42 109 31 11
Off-Highway/Recreational Equipment Manufacturer 686 5.1% 264 134 171 87 30
Forestry Equipment Manufacturer 148 1.1% 46 21 47 22 12
Mining Equipment Manufacturer 474 3.5% 196 100 111 45 22
Engine/Drivetrain/Transmission Manufacturer 1,587 11.8% 654 379 375 125 54
Distributor/System Integrator 1,079 8.1% 271 360 343 87 18
Truck, Bus or Municipal Vehicle Manufacturer 794 5.9% 248 109 255 107 75
Subtotal 11,854 88.5% 3,961 1,949 4,368 1,135 441
Others Allied to the Field 1,546 11.5% 282 325 239 54 646
Total Circulation 13,400 100.0% 4,243 2,274 4,607 1,189 1,087
Percent 100.0% 31.7% 17.0% 34.4% 8.9% 8.1%
OEM Off-Highway The Electric Age E-Newsletter Classification By Title
Business and Industry Total % of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and
Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,633 11.6% 541 223 638 162 69
Industrial/Utility/Construction Equipment Manufacturer 5,446 38.6% 1,733 605 2,474 479 155
Lawn and Garden Equipment Manufacturer 301 2.1% 89 40 131 30 11
Off-Highway/Recreational Equipment Manufacturer 702 5.0% 274 137 175 86 30
Forestry Equipment Manufacturer 142 1.0% 47 19 44 20 12
Mining Equipment Manufacturer 493 3.5% 207 104 114 47 21
Engine/Drivetrain/Transmission Manufacturer 1,728 12.3% 722 421 398 131 56
Distributor/System Integrator 1,155 8.2% 287 390 366 93 19
Truck, Bus or Municipal Vehicle Manufacturer 816 5.8% 260 111 265 105 75
Subtotal 12,416 88.0% 4,160 2,050 4,605 1,153 448
Others Allied to the Field 1,689 12.0% 308 349 246 55 731
Total Circulation 14,105 100.0% 4,468 2,399 4,851 1,208 1,179
Percent 100.0% 31.7% 17.0% 34.4% 8.6% 8.4%
9Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
OEM Off-Highway The Year In Review - Special Digital Issue Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,916 11.4% 616 247 779 194 80
Industrial/Utility/Construction Equipment Manufacturer 6,684 39.9% 2,125 732 3,044 621 162
Lawn and Garden Equipment Manufacturer 352 2.1% 114 54 133 39 12
Off-Highway/Recreational Equipment Manufacturer 847 5.1% 319 154 224 116 34
Forestry Equipment Manufacturer 172 1.0% 50 23 57 29 13
Mining Equipment Manufacturer 580 3.5% 248 112 145 55 20
Engine/Drivetrain/Transmission Manufacturer 2,045 12.2% 839 503 488 162 53
Distributor/System Integrator 1,380 8.2% 345 455 449 108 23
Truck, Bus or Municipal Vehicle Manufacturer 952 5.7% 303 125 314 128 82
Subtotal 14,928 89.0% 4,959 2,405 5,633 1,452 479
Others Allied to the Field 1,840 11.0% 353 412 288 300 487
Total Circulation 16,768 100.0% 5,312 2,817 5,921 1,752 966
Percent 100.0% 31.7% 16.8% 35.3% 10.4% 5.8%
OEM Off-Highway Efficient Design & Manufacturing E-Newsletter Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 1,610 11.7% 535 217 628 161 69
Industrial/Utility/Construction Equipment Manufacturer 5,368 39.2% 1,706 590 2,453 467 152
Lawn and Garden Equipment Manufacturer 297 2.2% 83 43 130 30 11
Off-Highway/Recreational Equipment Manufacturer 682 5.0% 263 130 173 86 30
Forestry Equipment Manufacturer 143 1.0% 43 21 46 21 12
Mining Equipment Manufacturer 469 3.4% 194 96 117 43 19
Engine/Drivetrain/Transmission Manufacturer 1,664 12.1% 693 395 386 137 53
Distributor/System Integrator 1,107 8.1% 271 372 352 94 18
Truck, Bus or Municipal Vehicle Manufacturer 796 5.8% 254 107 257 104 74
Subtotal 12,136 88.5% 4,042 1,971 4,542 1,143 438
Others Allied to the Field 1,570 11.5% 299 326 53 241 651
Total Circulation 13,706 100.0% 4,341 2,297 4,595 1,384 1,089
Percent 100.0% 31.7% 16.8% 33.5% 10.1% 7.9%
10Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
OCTOBER-DECEMBER 2017 TOTAL AUDIENCE PROFILE / OEM Off-Highway
The data reflected within this report is provided in good faith as an accurate representation of the audience served for OEM Off-Highway.
Sean Dunphy, Publisher
Total Audience Profile report provided by
AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2018 ©AC Business Media, Inc. All rights reserved.
SOCIAL INTERACTIONSocial Media As of December 2017 Facebook Likes 4,564
LinkedIn Members 1,836
Twitter Followers 3,650
Sources: Facebook, LinkedIn and Twitter
EMAIL MARKETINGOEM Off-Highway Email Marketing Classification By Title
Business and Industry Total% of Total Engineering Sales/ Marketing
Corporate and Operating
Management Manufacturing and Purchasing
Other Titled & Non-Titled
Personnel
Agricultural Equipment Manufacturer 2,544 10.2% 703 294 1,134 269 144
Industrial/Utility/Construction Equipment Manufacturer 10,295 41.3% 3,151 905 4,801 1,106 332
Lawn and Garden Equipment Manufacturer 524 2.1% 133 76 224 66 25
Off-Highway/Recreational Equipment Manufacturer 1,269 5.1% 441 200 341 204 83
Forestry Equipment Manufacturer 268 1.1% 66 31 103 46 22
Mining Equipment Manufacturer 776 3.1% 305 138 214 84 35
Engine/Drivetrain/Transmission Manufacturer 2,672 10.7% 1,062 500 728 277 105
Distributor/System Integrator 1,758 7.0% 506 455 582 178 37
Truck, Bus or Municipal Vehicle Manufacturer 1,438 5.8% 401 170 525 221 121
Subtotal 21,544 86.4% 6,768 2,769 8,652 2,451 904
Others Allied to the Field 3,401 13.6% 416 377 319 79 2,210
Total Circulation 24,945 100.0% 7,184 3,146 8,971 2,530 3,114
Percent 100.0% 28.8% 12.6% 36.0% 10.1% 12.5%
STATE OF THE INDUSTRYThe Internet of Things & ConnectivityThe Future of DieselAutomation Advancements & Smart SystemsHybrids & ElectrificationManaging the Data TrendChallenges & OpportunitiesThe Global Landscape
Looking ahead to 2018 and beyond, we see a strong emphasis on the “invisible” technologies taking the heavy equipment industry into a more intelligent and efficient future, including the internet of things, smart data and automated systems.
OCTOBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
Efforts to encourage design innovation offer the potential for industries to be further optimized and creative designs to be appreciated.
PAGE 28
NOVEMBER/DECEMBER 2017
Global product development solutions for mobile OEMs
www.oemoffhighway.com
INNOVATIONThe World of
Over-Design and Over-Deliver PAGE 18
EXTREME MACHINES!: MILITARY TRUCKS
The CSSE shotcrete from CIFA S.p.A. is equipped
with a new hybrid drive system.