Intelligence Implied

Market Pulse

Market & Social Research

Who we are?

Pag

e2

Market Pulse

Market Pulse is a professional private firm providing a wide range of consulting and

development research services in multiple disciplines in Bangladesh. It has been founded

in 2011 and located at Dhaka. Using the full range of its consulting and implementation

skill, it has mandated with the strong commitment of providing quality services regarding

natural resources, management, rural development, agriculture, livestock, marketing,

industrial, health, and various social & economic issues.

The Honorable chief

Advisor Kazi Maruful Islam, who is a Professor ofDevelopment Studies Department at

Dhaka University. Farhana Afroz, Assistant Professor of Public Administration

Department at Jahangir Nagar University would also be working as our advisor.

A team of smart MBA (IBA) Researchersare also associated with this organization

Market Pulse has professionals and staffs in various fields. Our professionals are also well

experienced in their field of work.

Market pulse is a survey consultancy organization. The main objective of Market Pulse is

to provide market data with intelligence.

Market Pulse is a young and ambitious agency that aim to do things better.

What we do

We provide customized market intelligence for management consulting firms.

We are experts in consumer and veterinary market research, where we help our clients in

new product development, segmentation, testing and brand health tracking.

Specializing in Pharmaceuticals market research & Agro vet Market Research since

2011 we have run more than 2000 Veterinary Retail Shop & Livestock Centre in

Bangladesh. From fielding surveys amongst our panelists to complex advanced statistics,

Market Pulse has the experience and knowledge to help you. As a full-service agency, we

provide quantitative, qualitative and sample only services, including Driver Analysis,

Pricing Research, and Segmentation.

Social Research, Marketing Research, Development Services

Pag

e3

About Market Pulse

Market pulse is a survey consultancy organization. The main objective of Market

Pulse is to provide market data with intelligence. Our mission is to provide market

information as per need of our clients. Market Pulse is a client oriented

organization. Its activity & services extend as per need of respective clients. We

offer market research including qualitative and Quantitative studies. Our market

pulse report confirm customer attitudes and habit towards brands, brand share &

value share as well. Our report covers specific territory, area, zones as well as

national parameters which ultimately help to know each market updates and

competitors activities. Survey report is not only a market update rather it is a tool

for management to develop control mechanism and activity follows up of sales

team of the organization.

Background to Market Research

Market Research is a systematic, objective collection and analysis of data about a

particular target market, competition, and/or environment. It always incorporates some

form of data collection whether it be secondary research (often referred to as desk

research) or primary research which is collected direct from a respondent. The purpose

of any market research project is to achieve an increased understanding of the subject

matter. With markets throughout the world becoming increasingly more competitive,

market research is now on the agenda of many organizations, whether they be large or

small.

Pag

e4

The Market Research Process

To conduct market research, organizations may decide to undertake the project

themselves (some through a marketing research department) or they might choose to

commission it via a market research agency or consultancy. Whichever, before

undertaking any research project, it is crucial to define the research objectives i.e. what

are you trying to achieve from the research? and what do you need to know?

After considering the objectives, Market Researchers can utilize many types of research

techniques and methodologies to capture the data that they require. All of the available

methodologies either collect quantitative or qualitative information. The use of each

very much depends on the research objectives but many believe that results are most

useful when the two methods are combined.

Quantitative Research

Quantitative research is numerically oriented, requires significant attention to the

measurement of market phenomena and often involves statistical analysis. For

example, a bank might ask its customers to rate its overall service as excellent,

good, poor or very poor. This will provide quantitative information that can be

analyzed statistically. The main rule with quantitative research is that every

respondent is asked the same series of questions. The approach is very structured

and normally involves large numbers of interviews/questionnaires. Perhaps the

most common quantitative technique is the ‘market research survey’. These are

basically projects that involve the collection of data from

Multiple cases – such as consumers or a set of products. Quantitative surveys can be

conducted by using post (self-completion), face-to-face (in-street or in-home),

telephone, email or web techniques. The questionnaire is one of the more common

tools for collecting data from a survey, but it is only one of a wide ranging set of data

collection aids.

Pag

e5

Qualitative Research

Qualitative research provides an understanding of how or why things are as they

are. For example, a Market Researcher may stop a consumer who has purchased

a particular type of bread and ask him or her why that type of bread was chosen.

Unlike quantitative research there are no fixed set of questions but, instead, a

topic guide (or discussion guide) is used to explore various issues in-depth. The

discussion between the interviewer (or moderator) and the respondent is largely

determined by the respondents' own thoughts and feelings.

As with quantitative techniques, there are also various types of qualitative

methodologies. Research of this sort is mostly done face-to-face. One of the best-

known techniques is market research group discussions (or focus groups). These

are usually made up of 6 to 8 targeted respondents, a research moderator whose

role is to ask the required questions, draw out answers, and encourage

discussion, and an observation area usually behind one way mirrors, and video

and/or audio taping facilities.

In addition, qualitative research can also be conducted on a ‘one on one’ basis i.e.

an in-depth interview with a trained executive interviewer and one respondent, a

paired depth (two respondents), a triad (three respondents) and a mini group

discussion (4-5 respondents).

Using Market Research Data

After compiling the data, Market Researchers evaluate it and make conclusions

and recommendations to their client or employer based upon their findings. They

provide an organization’s management with information needed to make decisions

on the promotion, distribution, design, and pricing of products or services –

information that meets the initial research objectives.

Pag

e6

Animal Health Market Dynamics,

Trends, and Leading Supplier Marketing

Tactics and Technological Know-How

M Pulse Market Research analyzes marketing tactics and technological know-how of the Bangladesh leading animal health companies, including:

Two-year forecasts for: - Major market segments - Key geographic regions

Assessment of major Bangladesh trends with potentially significant impact on the animal health industry during the next years, including discussion of such issues as pricing, industry consolidation, market globalization, growing R&D cost, generics, as well as advances in genomics, proteomics, drug screening, bioinformatics and other technologies.

The company profiles include:

Sales force size in the Bangladesh markets.

Promotional tactics

Distribution approaches

Product service and support

Customer relations

Internally developed and acquired animal health technologies, processes and

related capabilities.

Proprietary technologies and patent litigations.

Pag

e7

At a Glance

An Independent Social & Market Research Agency

Development Services Provider Organization

Conducts study for Nationwide Business Research

Projects and NGOs

Market Pulse

Market Research Social Research Management

Consultancy

Corporate Training

Communication

research

Consumer

Satisfaction

Product feasibility

Materials/ Commodity

pre-test

Community Research

Ethnological/

ethnography

Baseline, mid line and

end line

Behavioral research

Socio-economic

Research

Program and project

design and development

Event and issues mgt.

Innovation and piloting

Performance

monitoring

Third party monitoring

Term wise assignment

Sectoral capacity

building

Behavior change

communication

Individual or group skills

Staff development

Pag

e8

Vision & Mission

Market Pulse strives to be the leading global market research firm

that clients rely on for all of their market research needs. We build

lasting partnerships through:

1. Learning and understanding each client’s business, goals, and

objectives

2. Collaborating with our customers

3. Being a trusted partner that our clients can count on

4. Applying proven market research techniques to business issues

5. Providing meaningful solutions and actionable results

Mission

Market Pulse is a market research firm that is dedicated to helping

organizations make important business decisions through the use

and analysis of actionable

Pag

e9

Market intelligence

Robust and Reliable Results

Offers dependable research findings that you can count

on

Adept in both Qualitative and Quantitative Research

Works on both B2 Band B2C studies

Abides by NDAs/Confidentiality agreements

Ensures data security and maintains confidentiality

Client’s formats and methods are applied and followed as

the study/ project demands

BIOPHARMA AGROVET LIMITED, 200.00%

BRIDGE PHARMACEUTICALS LTD, 500.00%

CENTURY AGRO LTD , 100.00%

CHEMIST LABORATORIES LIMITED, 1000.00%

DOCTOR,S AGRO-VET LTD, 100.00%

ESKAYEF BANGLADESH LTD, 2800.00%

ETHICAL DRUGS ANIMAL HEALTH LTD, 400.00%

F N F PHARMACEUTICALS LTD, 1700.00%

GENTRY NUTRITIONALS, 800.00%

GLOBE AGROVET LTD, 2200.00%

GUARDIN HEALTHCARE LTD, 100.00%

HIPRA AGROVET LTD, 800.00%

JAYSON AGROVET LTD, 600.00%

KEMIKO PHARMACEUTICALS LTD, 2200.00%

NAVANA ANIMAL HEALTH LTD, 1200.00%

NOVARTIS ANIMAL HEALTH LTD, 1400.00%

OPSONIN ANIMAL HEALTH LTD, 700.00%

PHARMAVET CO LTD, 300.00%

POPULAR ANIMAL HEALTH LTD, 600.00%

RAMPART POWER BANGLADESH LTD, 200.00%

RENATA ANIMAL HEALTH LIMITED, 3500.00%

ROSOL WEALTH ANIMAL HEALTH, 100.00%

SQAURE ANIMAL HEALTH LTD, 2600.00%

SUPER POWER BANGLADESH LTD, 200.00%BRIDGE PHARMACEUTICALS LTD, 3

CENTURY AGRO LTD , 2

CHEMIST LABORATORIES LIMITED, 19

DOCTOR,S AGRO-VET LTD, 1

ESKAYEF BANGLADESH LTD, 8

ETHICAL DRUGS ANIMAL HEALTH LTD, 3

F N F PHARMACEUTICALS LTD, 6

GENTRY PHARMACEUTICALS LTD, 1

GLOBE AGROVET LTD, 17

HIPRA AGROVET LTD, 1INCEPTA AGROVET LTD, 1

JAYSON AGROVET LTD, 3

KEMIKO PHARMACEUTICALS LTD, 12

N S AGROVET LTD, 1

NAVANA ANIMAL HEALTH LTD, 17

NOVARTIS ANIMAL HEALTH LTD, 14

OPSONIN ANIMAL HEALTH LTD, 22

PHARMAVET CO LTD, 6

POPULAR ANIMAL HEALTH LTD, 16

RAMPART POWER BANGLADESH LTD, 2

RENATA ANIMAL HEALTH LIMITED, 51

SQAURE ANIMAL HEALTH LTD, 47

BIOPHARMA AGROVET LIMITED, 7

BRIDGE PHARMACEUTICALS LTD, 4CENTURY AGRO LTD , 3

CHEMIST LABORATORIES LIMITED, 16

DOCTOR,S AGRO-VET LTD, 3

ESKAYEF BANGLADESH LTD, 13

ETHICAL DRUGS ANIMAL HEALTH LTD, 3

F N F PHARMACEUTICALS LTD, 11

GENTRY NUTRITIONALS, 4

GLOBE AGROVET LTD, 19

HIPRA AGROVET LTD, 4

INCEPTA AGROVET LTD, 2

JAYSON AGROVET LTD, 12

KEMIKO PHARMACEUTICALS LTD, 15

KHAN AGROVET LIMITED, 1

NAVANA ANIMAL HEALTH LTD, 13

NOVARTIS ANIMAL HEALTH LTD, 17OPSONIN ANIMAL HEALTH LTD, 16

ORION AGROVET LTD, 2PHARMATEC BANGLADESH, 1

PHARMAVET CO LTD, 2

POPULAR ANIMAL HEALTH LTD, 12

RAMEL AGROVET, 1RAMPART POWER BANGLADESH LTD, 2

RENATA ANIMAL HEALTH LIMITED, 23

RN PHARMACEUTICALS LTD, 1

SQAURE ANIMAL HEALTH LTD, 36

Pag

e10

Skilled and Experienced HR

•Over 1500 trained and experienced Field Force

•Nationwide Representation through urban and rural stations

•Skilled Field Interviewers

•Expert Supervisors and Researchers

•Experienced Management Team

Our Asset

Ensures Optimum Synergy

• MM..PPhhaarrmm,, MMBBAA((IIBBAA)) 11

• CCoonnssuullttaanntt PPhhyyssiicciiaann ((MMBBBBSS,, MMCCPPSS,, MMDD--NNeeuurroollooggyy--PPaarrtt--IIII,, FFCCPPSS)) 11

• CCoonnssuullttaanntt PPhhyyssiicciiaann ((MMBBBBSS,, MMpphhiill)) 11

• MM..PPhhaarrmm// BB..PPhhaarrmm ((PPuubblliicc UUnniivveerrssiittiieess)) :: 55

• MM..PPhhaarrmm// BB..PPhhaarrmm ((PPrriivvaattee UUnniivveerrssiittiieess)) :: 1155

• MMBBAA,, IIBBAA :: 11

• MMBBAA//BBBBAA ((OOtthheerr IInnssttiittuutteess)) :: 55

• MMsscc ((AApppplliieedd SSttaattiissttiiccss// SSttaattiissttiiccss)) :: 55

• CCSSEE 33

• MMsscc//MM..ccoomm//MMAA((DDUU)) :: 33

• TToottaall :: 4400

Pag

e11

Market Pulse knows how Take Care of your grow up.

The Resources

• DDiiggiittaall CCaammeerraa ((RReessoolluuttiioonn 1122//1144 MMeeggaa ppiixxeell)) 3300

• SSDD MMeemmoorryy CCaarrdd ((22--44 GGBB)) 6600

• NNeett bbooookk LLaappttoopp ((IInntteell AAttoomm PPrroocceessssoorrss)) :: 6677 • RReesseeaarrcchh DDeeppaarrttmmeenntt 33 • SSttrraatteeggiicc BBrraanndd MMaannaaggeemmeenntt DDeeppaarrttmmeenntt 11 • MMeeddiiccaall IInnffoorrmmaattiioonn AAnnaallyyssiiss DDeeppaarrttmmeenntt 1122 • EEDDPP DDeeppaarrttmmeenntt 3311 • DDaattaa SSccrruuttiinnyy DDeeppaarrttmmeenntt 1122 • FFiieelldd IInntteelllliiggeenntt DDeeppaarrttmmeenntt 88

• DDeesskkttoopp PPCC ((PPeennttiiuumm IIVV++)) :: 6622 • SSeerrvveerr 22

• RReesseeaarrcchh DDeeppaarrttmmeenntt 1133 • SSttrraatteeggiicc BBrraanndd MMaannaaggeemmeenntt DDeeppaarrttmmeenntt 44 • MMeeddiiccaall IInnffoorrmmaattiioonn AAnnaallyyssiiss DDeeppaarrttmmeenntt 1122 • EEDDPP DDeeppaarrttmmeenntt 3311

Pag

e12

Organogram of Market Pulse

Marketing Consultant

Head of Marketing

Manager, Business

Development

Client Service Executive

Operation Executive

Field Supervisor

Field Investigator

Software Analyst

Data Entry

Officer

Research Executive

Data Analyst

Pag

e13

Pag

e14

Pag

e15

We Offer

Pharmaceuticals Prescription Survey & Consultancy

Specialized Doctor’s Survey

(Like Diabetics, Pain, Epilepsy, Alzheimer’s, Hypertension etc)

Prescription Raw data Supplies

Animal Health Prescription Survey & Consultancy

Back Office Support Services

Quantitative and Qualitative Research

Desk Research [Secondary research]

Social Media research

Central Location Tests

Database creation

NGOS Evaluation/ Assessment

Client Engagement Model

Adhoc Projects

•One time studies

•Customized solutions every

time – Based on projects’

requirement

•Changes from time to time

•Exclusive researcher for

projects

Tracking Studies

•Ongoing projects for a fixed

number of days

•Monthly / Bi-monthly / Quarterly /

Yearly agreement on projects

•Exclusive team of researchers

and field for client

Pag

e0

Our proficiency

Uncommon Sense: The Emotive Power of Marketing

Uncommon Sense: The Problem with Your Brand Value and What

You Should Do About It

Uncommon Sense: How Do You Measure Reputation?

Uncommon Sense: Making Measurement Work for Programmatic

Ad Buying

Uncommon Sense: Let Your Customers Tell You What They Want

to Talk About

Uncommon Sense: The Multicultural Real Estate Opportunity

Interviews:

Household Interviews – 20000

B2B Interviews – 10000

Telecom Related Interviews – 10000

Animal Health Market Survey in 2000+ Outlet /Pharmacy/Retail

Shop &Live stock Centre.

Specialized Doctors Surveys in 500+ Physicians per Segmentation.

Our Expertise

Face to Face Field Capabilities

H2H Random /Quota Sampling

CAPI

CLT – P&P

CLT –CAWI

Mystery Shopping / Shop Audit

Intelligence implied Research based Organization

Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd

floor,Panthapath, Dhaka-1205.Bangladesh

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,

Cell : 01821-657047, 01821669501, 01711-788276

Page 1

Market Studies

Pharmaceutical Prescription Audit

Specialized Doctor’s Survey

Animal Health Prescription Audit

Usage and attitude test

Product and package test

Ad and promotion testing and effectiveness

Retail studies

Customer satisfaction studies

Brand perception studies

Brand positioning and image research

Monthly Report /weekly Report

Company TrackTM

-Product Share

Intelligence implied Research based Organization

Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd

floor,Panthapath, Dhaka-1205.Bangladesh

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,

Cell : 01821-657047, 01821669501, 01711-788276

Page 2

Company TrackTM

-Value Share

SShhaarree TTrreenndd--BByy TThhaannaa

SShhaarree TTrreenndd--BByy DDiissttrriicctt

SShhaarree TTrreenndd--BByy DDiivviissiioonn

PPrreessccrriippttiioonn PPrroodduucctt SShhaarree--BByy TThhaannaa

PPrreessccrriippttiioonn PPrroodduucctt SShhaarree--BByy DDiissttrriicctt

PPrreessccrriippttiioonn PPrroodduucctt SShhaarree--BByy DDiivviissiioonn

Intelligence implied Research based Organization

Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd

floor,Panthapath, Dhaka-1205.Bangladesh

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,

Cell : 01821-657047, 01821669501, 01711-788276

Page 3

Market Pulse

68-69 Green Road, 341-345 Concept Tower, 2nd floor,

Panthapath, Dhaka-1205, Bangladesh.

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com,

Ph : +88-02-8157517, Cell : 01821-657047, 01821669501

PPrreessccrriippttiioonn VVaalluuee SShhaarree--BByy DDiivviissiioonn

Intelligence implied Research based Organization

Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd

floor,Panthapath, Dhaka-1205.Bangladesh

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,

Cell : 01821-657047, 01821669501, 01711-788276

Page 4

Intelligence implied Research based Organization

Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd

floor,Panthapath, Dhaka-1205.Bangladesh

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,

Cell : 01821-657047, 01821669501, 01711-788276

Page 5

Intelligence implied Research based Organization

Market Pulse, Address: 68-69, Green Road, 341-345 Concept Tower, 2nd

floor,Panthapath, Dhaka-1205.Bangladesh

Web site : www.mpulsebd.com ,E-mail : mpulse75@gmail.com, Ph : +88-02-8157517,

Cell : 01821-657047, 01821669501, 01711-788276

Page 6