Self Branding on Social MediaClass Notes for x551 Career Management

Photo by Steven Depolo

Why brand yourself?

• Helps you to achieve your goals• Shows your expertise• Displays what makes you

unique

Photo by: TMAB2003

Create a place to live online

• Personal Website • Personal Profile

Page

Personal Profile Page

This profile page links to all of his social profiles

Direct people to your home online

This Twitter bio links to a profile page

Direct people to your home online

This Twitter bio links to a website and blog

Twitter• Twitter is your business poetry. Use it to

provide helpful, educational or interesting information.

Link to video

Blogging• A blog is your personal newspaper

– Establish yourself as a subject matter expert– Show off your work

This marketing consultant blogs

about dental practice

management. He also uses various social profiles to

establish his brand identity.

LinkedIn

• LinkedIn is your online office– Showcase professional accomplishments– Share industry information– Network

Social Job Seekers

Your ability to be super social will create opportunities (click to view)

Social Media Tools to Use

• Hootesuite – schedule tweets to FB, Twitter• Feedly – compile and manage feeds from various

sources on the web • Evernote – store links, pictures, notes, everything• Wordpress – blog publishing platform• Tumblr – blog publishing platform• About.me – personal profile page• Flavors.me – personal profile page